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Publications

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    • All HBS Web  (4,999)
      • Faculty Publications  (960)

      Effective ManagersRemove Effective Managers →

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      • 2015
      • Other Teaching and Training Material

      Marketing Reading: Digital Marketing

      By: Sunil Gupta and Joseph Davin
      Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
      Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
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      Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
      • Research Summary

      Mastering Strategy Execution

      By: Robert Simons

      Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details

      • Teaching Interest

      MBA Required Curriculum Leadership and Organizational Behavior (LEAD)

      By: Rakesh Khurana

      This course focuses on how managers become effective leaders by addressing the human side of enterprise.

      The first modules examine teams, individuals, and networks in the context of:

      • The determinants of group... View Details
      • Teaching Interest

      Negotiation

      By: Kevin P. Mohan

      Managerial success requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors, managing a conflict inside your firm, or resolving a dispute that is headed... View Details

      • Teaching Interest

      Negotiation

      By: Alison Wood Brooks

      Negotiation is an Elective Curriculum course for HBS MBA students. Success at work and at home requires the ability to negotiate. Whether you are forging an agreement with your suppliers, trying to ink a deal with potential customers, raising money from investors,... View Details

      • Research Summary

      Optimal Reserve Management and Sovereign Debt (with Fabio Kanczuk)

      By: Laura Alfaro
      Most models currently used to determine optimal foreign reserve holdings take the level of international debt as given. Some of the implications of this analysis, however, may not be generalized once one considers the joint decision to hold debt and reserves by a... View Details
      • Research Summary

      Organizational Effectiveness

      By: Frances X. Frei
      This research studies the obstacles that systematically get in the way of organizational effectiveness.  In the past I have paid particular attention to service organizations, which account for over 70% of organizations in most developed countries.  This research... View Details
      Keywords: Organizational Effectiveness; Organizations; Entrepreneurship; Service; Growth; Management
      • Teaching Interest

      Overview

      By: Nancy F. Koehn
      My teaching and research focus on crisis leadership and how men and women use crises to make themselves better leaders. I currently teach a module in the Advanced Management Program and an HBS Online LIVE course on Courageous Leadership. The purpose of each course is... View Details
      Keywords: History Of Leadership; Effective Leadership In Turbulent Times; Crisis Management; Change Management; Entrepreneurship; History; Media and Broadcasting Industry; Advertising Industry; United States; Europe
      • Teaching Interest

      Overview

      By: Goran Calic
      Strategic Management is about efficient and effective management and the challenges arising from an ever-changing world. The field of Strategy is one of application, as a source of thinking and experience that creates value for society by making organizations better.... View Details
      Keywords: Energy Industry; Green Technology Industry; Europe; Croatia; Germany; Canada; United States
      • Research Summary

      Overview

      By: Jill J. Avery
      I love brands and have been managing them and studying them for 25 years, as a brand manager and as an academic researcher and teacher. My research program focuses on brand management and customer relationship management and centers on themes relating to the meaning of... View Details
      • Research Summary

      Overview

      By: Ethan S. Bernstein
      I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details
      Keywords: Privacy; Transparency; Productivity; Field Experiments; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Performance; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Satisfaction; North America; Europe; Asia; China; Japan; Latin America
      • Research Summary

      Overview

      By: Tatiana Sandino
      In studying management control systems, Professor Sandino aims to understand how different control mechanisms can help lead employees within an organization to achieve common goals. Her work builds on contingency theory by exploring environmental, strategic, and... View Details
      • Research Summary

      Overview

      By: Paul M. Healy
      My current research examines the role that boards of directors and senior management play in governing an organization. My interests focus on two areas. First, I examine factors that increase the effectiveness of board governance. And second, I explore how leadership... View Details
      • Research Summary

      Overview

      By: Brian L. Trelstad
      The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details
      Keywords: (General) Management; Social Business; Non-profit Management; Entrepreneur; Entrepreneurial Ecosystems; Entrepreneurial Finance; System Dynamics; Non-profit; Evaluation; Impact Investing; Venture Philanthropy; Social Enterprise Initiative; Advanced Leadership Initiative; Investment; Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System; Financial Services Industry; Green Technology Industry; Health Industry; Energy Industry; Food and Beverage Industry; Public Administration Industry; Service Industry
      • Research Summary

      Overview

      By: Eva Ascarza
      Professor Ascarza’s research primarily focuses on providing researchers and marketers a better understanding of how to manage customer retention so as to reduce churn and increase firm’s profitability. She addresses these issues by building empirical models of customer... View Details
      Keywords: Customer Retention; Churn; Field Experiments
      • Research Summary

      Overview

      By: Ethan C. Rouen
      Relying on empirical archival methodologies—as well as techniques in data science—to develop and structure new sources of data by which to approach questions of looming disclosure changes, Professor Rouen has focused on one of the Securities and Exchange Commission’s... View Details
      • Research Summary

      Overview

      By: Kris Johnson Ferreira
      Professor Ferreira's research primarily focuses on how retailers can use algorithms to make better revenue management decisions, including pricing, product display, and assortment planning. In the retail industry, anticipating consumer demand is arguably one of the... View Details
      Keywords: E-commerce; Analytics; Revenue Management; Pricing; Assortment Planning; Field Experiments; Operations; Supply Chain; Supply Chain Management; Retail Industry
      • Research Summary

      Overview

      By: Susanna Gallani
      In her current research, Professor Gallani draws on economic and sociological theories to analyze the design of incentive and performance management systems. She explores the effectiveness of monetary and non-monetary incentives, feedback systems, and types of... View Details
      • Teaching Interest

      Owner/President Management Progam (Executive Education)

      By: Josh Lerner
      As business owners and entrepreneurs prepare to take their companies to the next level in a highly competitive global arena, they must be fully equipped to master a range of skills—from strategy development to financial management to team... View Details
      • Research Summary

      Performance Management Systems

      By: Robert S. Kaplan
      Kaplan's research on performance management systems includes further applications of strategy maps and The Balanced Scorecard for effective strategy execution. His recent research... View Details
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