Direct Marketing - Publications - Faculty & Research

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Steven B. Belkin | Baker Library

Steven B. Belkin MBA 1971, Trans National Group (TNG) Play Video duration: 1:00:57 Steve Belkin, HBS 1971. Interview conducted in June 2001 Steve Belkin, HBS 1971, is the founder of the privately held Trans National Group (TNG), a direct... View Details

September 2007 (Revised November 2008)
Case

Sinopec: Refining its Strategy

By: Richard H.K. Vietor and Julia Galef

China's oil industry, with majority ownership vested in the government, had engaged in an "equity oil" strategy for the past few years-acquiring equity interests in oil producing nations including Sudan, Angola, and Iran. Outside critics, however, suggested that the... View Details

Keywords: Non-Renewable Energy; Equity; Foreign Direct Investment; Growth and Development Strategy; Demand and Consumers; State Ownership; Energy Industry; China

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David Gellis

Dr. Esserman gathered clinical information that helped them design better care processes. "When you work on health-care systems, you see a direct connection between the bedside and the bigger picture." Dr. Esserman encouraged... View Details

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Czech Mate: Expropriation and Investor Protection in a Converging World

By: Mihir A. Desai and Alberto Moel

This paper examines the expropriation of a foreign investor by a local partner and the subsequent resolution of that case through international arbitration in favor of the investor. Despite the investor's 99% interest in joint venture, the local partner managed to... View Details

Keywords: Joint Ventures; Capital Markets; Foreign Direct Investment; Geographic Location; Multinational Firms and Management; Governance Controls; Courts and Trials; Rights; Czech Republic; United States

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19 Dec 2006
First Look

First Look: December 19, 2006

Working PapersAnomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test Authors:Andre Bonfrer, Ernest R. Berndt, and Alvin Silk Abstract We investigate the theoretical possibility and... View Details

Keywords: Sean Silverthorne

01 Apr 1999
News

Short Takes

competitive edge. As one example of a winning strategy, Nolan cites Cisco Systems, a twelve-year-old company that makes routers for networks. In 1998, Cisco reached a market value exceeding $100 billion in record-breaking time. It did so,... View Details

Keywords: Eileen K. McCluskey

20 Sep 2011
First Look

First Look: September 20

examine whether multi-location firms increase internal ties when they face appropriability risks from direct competitors. Our empirical analysis of the global semiconductor industry shows that when leading firms co-locate with View Details

Keywords: Sean Silverthorne

02 Jun 2014
Research & Ideas

Secrets to a Successful Social Media Strategy

that companies adopt two different approaches. The first approach, which he terms "digital strategy on social platforms," uses social media to broadcast commercial messages and seek customer feedback. The second approach, "social strategy on social platforms," steers... View Details

Keywords: by Carmen Nobel

06 Oct 2011
What Do You Think?

How Will the ‘Moneyball Generation’ Influence Management?

employee loyalty in organizations with large numbers of workers in direct contact with customers. The new movie Moneyball (and the book on which it is based) extol the virtues of employing nontraditional thinking and measurement in major... View Details

Keywords: by James Heskett

30 Sep 2013
Research & Ideas

Do Mergers Hurt Product Quality?

but there has been little research on what the companies are doing, other than merging, to make those things happen," he says. "I had two goals in mind. One was to find direct on-the-ground evidence of what was happening. The... View Details

Keywords: by Carmen Nobel; Consumer Products

03 Feb 2009
First Look

First Look: February 3, 2009

Journal of Interactive Marketing 23, no. 1 (winter 2009): 2-12 Abstract The digital interactive transformation in marketing is not unfolding, as some thought it would, on the model of View Details

Keywords: Martha Lagace

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A Broad Spectrum of Opportunities | Social Enterprise | Harvard Business School

planning. One thing that I've learned in the past year is that social enterprise offers a broad spectrum of opportunities, and that an interest in marketing or even investment management is not mutually exclusive to an interest in seeing... View Details

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Max Wibaux

GlaxoSmithKline. L’Oréal. Lindt & Sprungli. With a resumé that includes significant marketing roles in these and other CPG companies, Max Wibaux, MBA 2019, already has an impressive decade of experience behind him. "I loved the... View Details

Keywords: CPG

01 Jun 2018
News

Up by the Roots

intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details

Keywords: Alexander Gelfand; illustrations by Dan Page

21 Apr 2008
Research & Ideas

The New Math of Customer Relationships

been reminded of it in various ways. First, of course, there are those organizations known to us that use the ideas for a range of purposes, all the way from guiding their marketing and service efforts to providing a cornerstone for their... View Details

Keywords: by Sean Silverthorne

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Driving Profitable Growth - Course Catalog

examined in this course. One of the primary objectives of the course is to get you to think strategically about growth. Growth involves a series of choices about rate (e.g. how fast to grow?), direction (scale vs. scope), and method of... View Details

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Entrepreneurial Sales 101: Founder Selling - Course Catalog

While all true and all necessary, this course focuses mainly on selling to customers, whether that is through a direct sales force, a channel sales force, or building an OEM relationship. Sales is the one function that cannot hide behind... View Details

01 Apr 1997
News

The Businesslike Gourmet: Karen Page on America's Foodservice Industry

Karen Page (MBA '89) is a consultant to Fortune 500 food companies in marketing strategy, culinary trends, and new product development. With her husband, Andrew Dornenburg, a professional chef, she has written the award-winning Becoming a... View Details

25 May 2023
Blog Post

Interview Strategies to Connect with a Wider Range of Candidates

candidates feel excluded. Job postings are an important marketing tool and should convey an inclusive message if you hope to build a more diverse team. We also recommend explicitly stating your organization's commitment to diversity and... View Details

Keywords: All Industries

01 Mar 2023
News

Case Study: Power Nappy

direct relationship with the customer and customer data. —Ayelet Israeli is the Marvin Bower Associate Professor in the Marketing Unit. She co-developed a scorecard to help companies make this very decision.... View Details

Keywords: Jen McFarland Flint; Miscellaneous Manufacturing; Manufacturing

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