Digital Media Rights - Publications - Faculty & Research

October 2020 (Revised April 2022)
Case

When Institutions Fail: HIV/AIDS in the 1980s

By: Tom Nicholas and Christian Godwin

During the early 1980s, young gay men in urban centers such as San Francisco and New York City began contracting a mysterious illness that would come to be known as HIV/AIDS. A diagnosis meant almost certain death, with a less than 1% survival rate. Conflicting... View Details

Citation

Educators

Purchase

27 Jan 2023
News

Turning Up the Volume

small and lacks fully dedicated resources. Goldman realized that if LEDA could not count on effective media placement, social media strategy, and student outreach, funding could dwindle (or worse), and... View Details

Keywords: Maureen Harmon

Web

Accessibility | About

and expands coverage to include all digital content, including internal-facing sites. The policy was established to promote equal access to information technology and digital content and to improve the user... View Details

02 Oct 2007
First Look

First Look: October 2, 2007

anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into consumer lives than broadcast media had been able... View Details

Keywords: Martha Lagace

18 Jan 2018
News

Making a Mark in Multicultural Marketing

Sheila Marmon (MBA 1999) has built her career by breaking down barriers. The founder and CEO of Mirror Digital, a technology-enabled media and advertising company, Marmon has executed more than 350 interactive campaigns, connecting... View Details

19 Feb 2008
News

The Scoop Behind the Silver Screen

A bit of Hollywood came to HBS recently when Steven Samuels spoke at the invitation of the School’s Entertainment and Media Club. A former real estate developer, Samuels is an independent movie producer with a solid body of work under his... View Details

Keywords: Arts, Entertainment; Business Schools & Computer & Management Training; Educational Services; Real Estate

01 Jun 2022
News

3-Minute Briefing: Earl “Butch” Graves Jr. (MBA 1988)

platforms reach about 9.5 million unique visitors each month. We are now the number-one Black digital media brand. Ten years ago, when we started our directory of African Americans sitting on Fortune 500... View Details

Keywords: Julia Hanna

22 Jul 2024
News

Viral Marketing’s Early Muse

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United customer service... View Details

28 Nov 2018
Blog Post

Making the Switch from Finance to Fitness

lifestyle), I could not achieve my goals staring down Excel at the firm. Enter HBS! The idea of going to business school had been a flickering thought throughout the years. However, the moment I knew going to grad school was right was... View Details

Keywords: Entertainment / Media / Sports

Profile

Jeremy Andrus

now is managing growth and our increasing organizational complexity. Last year was very active: we opened an office in Zurich and secured European distribution rights for our products, set up a joint venture with a partner in Mexico to... View Details

Keywords: Entertainment / Media; Entertainment / Media; Entertainment / Media

George W. Lucas

Lucas has produced and directed some of the most successful films in history including the Star Wars Trilogy and the Indiana Jones series. Through his Industrial Light and Magic subsidiary, he has pioneered some of the most dramatic View Details

Keywords: Entertainment & Broadcast Media

Web

5.1 Information Technology | MBA

5.1 Information Technology Access to HBS networks, applications, computers, and other electronic resources (“the Resources”) is a privilege. HBS reserves the right to revoke access at any time at its sole discretion. Access is contingent... View Details

Fast Answer

Making Markets

Full text of both print and digital articles is included in Business Source Complete.
Identify Sentiment These resources will help you "listen" to what is happening in the space: LSEG WorkspaceView Details

01 Jun 2015
News

Feedback

life, business, success through embracing personal truth, and “unleashing your unquenchable warrior spirit” is an inspiration. —Paul Kewene-Hite via alumni.hbs.edu Success Stories Re: Breaking the Digital Ceiling Thank you for this... View Details

01 Sep 2012
News

Women and VC

director of the Women’s Venture Capital Fund (WVCF). The fund focuses on early-stage female entrepreneurs in digital media and eco-friendly businesses, two areas that the WVCF believes are “poised for... View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance

01 Mar 2010
News

Star Turn

Courtesy Ascent Media Once an IT staffer at HBS, José Royo (MBA ’98) is CEO of Ascent Media Group, which provides postproduction and digital View Details

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

markets. By expanding program choice in this manner, cable operators were able to increase prices and attract more customers. Cable entrepreneurs also saw an opportunity to create "cable-only" channels by acquiring programming View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Media & Broadcasting; Media & Broadcasting

01 Dec 2011
News

Ticktock

Sleepyheads, Beware: An alarm clock that doesn’t mess around. Photo courtesy Nanda Home Related Links Watch Nanda explain Clocky See Tocky, the newest product Purchase the original Clocky case Purchase the "Life After Clocky" case In the spring of 2005, View Details

Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing

01 Jun 2025
News

Crucible: Relocation

from my apartment in Lisbon, Portugal, engaged and very pregnant. Crucibles were not meant to be predicted. In spring 2022, just four months after my promotion to VP at a Boston-based global company, I was bullied by two coworkers. I reached a point where no number of... View Details

Keywords: Zhang, Qian

20 Aug 2015
Blog Post

AVICII: REFLECTIONS ON MANAGING THE BRAND OF A GLOBAL SUPERSTAR

platforms like Soundcloud and YouTube looking for undiscovered talent that our company might be interested in working with. I also enjoyed working the promotion cycle that goes on behind the scenes when releasing music. How do we expose this music to the View Details