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Show Results For
-
All HBS Web
(8,612)
- People (21)
- News (1,708)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- 09 Jul 2024
- Cold Call Podcast
Non-Fungible Tokens (NFTs) and Brand Building
- October 2016 (Revised April 2018)
- Case
ASICS: Chasing a 2020 Vision
By: Elie Ofek, Nobuo Sato and Akiko Kanno
In early 2016, Motoi Oyama, president and CEO of ASICS, a major sports apparel and footwear manufacturer based in Japan, lays out his company’s growth plan for the upcoming 5 years. The new plan set ambitious goals in terms of revenue and profit increases. At the heart...
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Keywords:
Brand Management;
Sports Apparel;
Competitive Positioning;
Direct To Consumer Marketing;
Retail Formats;
Lifestyle Brands;
Information Technology;
Competition;
Brands and Branding;
Organizational Change and Adaptation;
Digital Platforms;
Product Positioning;
Marketing Channels;
Sports;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry;
Apparel and Accessories Industry
Ofek, Elie, Nobuo Sato, and Akiko Kanno. "ASICS: Chasing a 2020 Vision." Harvard Business School Case 517-060, October 2016. (Revised April 2018.)
- July–August 2013
- Article
Complementary Goods: Creating, Capturing, and Competing for Value
By: Taylan Yalcin, Elie Ofek, Oded Koenigsberg and Eyal Biyalogorsky
This paper studies the strategic interaction between firms producing strictly complementary products. With strict complements, a consumer derives positive utility only when both products are used together. We show that value-capture and value-creation problems arise...
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Yalcin, Taylan, Elie Ofek, Oded Koenigsberg, and Eyal Biyalogorsky. "Complementary Goods: Creating, Capturing, and Competing for Value." Marketing Science 32, no. 4 (July–August 2013): 554–569.
- 2010
- Article
Competing against Online Sharing
By: Ramon Casadesus-Masanell and Andres Hervas-Drane
This paper aims to explore online sharing of copyrighted content over peer-to-peer (p2p) file sharing networks and its impact on the music industry and to assess the viable business models for the industry in the future.
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Keywords:
Consumers;
Computer Networks;
Resource Sharing;
Online Operations;
Internet and the Web;
Copyright;
Networks;
Business Model;
Music Industry
Casadesus-Masanell, Ramon, and Andres Hervas-Drane. "Competing against Online Sharing." Management Decision 48, no. 8 (2010): 1247–1260.
- June 1996
- Case
Black Magic and the America's Cup: The Victory
Chronicles New Zealand's participation in successive America's Cup regattas, culminating in its decisive 1995 victory. Allows for discussion of how an organization from a small nation can beat the world's best in a technologically, organizationally, and managerially...
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Enright, Michael J., and Andres Capriles. "Black Magic and the America's Cup: The Victory." Harvard Business School Case 796-187, June 1996.
- 06 Jun 2023
- Cold Call Podcast
The Opioid Crisis, CEO Pay, and Shareholder Activism
- 22 Mar 2022
- Cold Call Podcast
How Etsy Found Its Purpose and Crafted a Turnaround
- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their...
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Keywords:
History;
Competitive Strategy;
Industry Structures;
Growth and Development Strategy;
Food and Beverage Industry;
United States
Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
- October 2017 (Revised August 2018)
- Case
HTC and Virtual Reality
By: David B. Yoffie, Andy Wu and Allison M. Ciechanover
In fall 2017, HTC CEO and Chairperson Cher Wang was driving the company to focus on virtual reality (VR). HTC's first VR product, VIVE, released in spring 2016, was applauded for its superior immersive room-scale capabilities. However, early adoption of VR beyond...
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Keywords:
Virtual Reality;
Strategy;
Competition;
Information Technology;
Innovation and Management;
Consumer Behavior;
Customer Relationship Management;
Technology Industry
Yoffie, David B., Andy Wu, and Allison M. Ciechanover. "HTC and Virtual Reality." Harvard Business School Case 718-421, October 2017. (Revised August 2018.)
- August 2015
- Case
Yabbly (A)
By: Shikhar Ghosh and Christopher Payton
In November 2013, with less than 10 months of cash on hand, Tom Leung, the founder and CEO of Yabbly, must decide where to focus his resources. His startup, a question-and-answer application for shopping decisions, had benefited from a strong showing at the SXSW...
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Keywords:
Startup;
Mobile;
Online Product Reviews;
Consumer Products;
Business Model;
Business Plan;
Business Startups;
Entrepreneurship;
Innovation Strategy;
Mobile and Wireless Technology;
Internet and the Web;
North America;
United States;
Washington (state, US);
Seattle
Ghosh, Shikhar, and Christopher Payton. "Yabbly (A)." Harvard Business School Case 816-030, August 2015.
- May 2020 (Revised March 2022)
- Case
The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
By: Alberto Cavallo and Christian Godwin
In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and...
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Keywords:
COVID-19 Pandemic;
Demand and Consumers;
Supply and Industry;
Finance;
Central Banking;
Financial Markets;
International Finance;
Globalization;
Government and Politics;
Health Pandemics;
Decision Making;
Macroeconomics;
Employment;
Crisis Management;
Supply Chain;
Risk and Uncertainty;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Asia;
China;
Europe;
Latin America;
Africa;
United States
Cavallo, Alberto, and Christian Godwin. "The Coronavirus (COVID-19) Pandemic and the Global Economy (A)." Harvard Business School Case 720-031, May 2020. (Revised March 2022.)
- Research Summary
Bricks and Clicks: The Effect of Store Assortment on E-tail Format (with R. Lal and E. Ofek)
An often neglected aspect in existing studies of the Internet selling process is the high volume of product returns. Such returns reflect a major logistic expenditure on behalf of companies that sell over the net. The problem is reduced when consumers shop in physical...
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- September 2005 (Revised February 2007)
- Case
Angels and Devils: Best Buy's New Customer Approach (A)
In November 2004, The Wall Street Journal reported that consumer electronics retailer Best Buy's new customer approach was to shun the "devils" among its customers. The "customer centricity" initiative, which was led by Best Buy's CEO Brad Anderson, was based on an...
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Keywords:
History;
Customer Relationship Management;
Opportunities;
Marketing Strategy;
Leadership Style;
Problems and Challenges;
Growth and Development Strategy;
Retail Industry;
Electronics Industry
Elberse, Anita, John T. Gourville, and Das Narayandas. "Angels and Devils: Best Buy's New Customer Approach (A)." Harvard Business School Case 506-007, September 2005. (Revised February 2007.)
- October 2007 (Revised December 2007)
- Case
TiVo 2007: DVRs and Beyond
By: David B. Yoffie and Michael Slind
Tom Rogers, CEO of TiVo, had placed multiple strategic bets on his company. In September 2007, that strategy was due for a major test. TiVo was a maker of digital video recorder (DVR) products and a distributor of DVR technology. Rogers believed that macro-trends in...
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Keywords:
Advertising;
Business Model;
Television Entertainment;
Intellectual Property;
Lawsuits and Litigation;
Management Analysis, Tools, and Techniques;
Distribution;
Problems and Challenges;
Partners and Partnerships;
Research;
Internet;
Entertainment and Recreation Industry;
United States
Yoffie, David B., and Michael Slind. "TiVo 2007: DVRs and Beyond." Harvard Business School Case 708-401, October 2007. (Revised December 2007.)
- January 2002 (Revised January 2004)
- Case
Cola Wars Continue: Coke and Pepsi in the Twenty-First Century
By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,...
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Keywords:
Price;
Growth and Development;
Brands and Branding;
Emerging Markets;
Industry Structures;
Performance;
Competition;
Competitive Strategy;
Food and Beverage Industry;
United States
Yoffie, David B., and Yusi Wang. "Cola Wars Continue: Coke and Pepsi in the Twenty-First Century." Harvard Business School Case 702-442, January 2002. (Revised January 2004.)
- January–February 2023
- Article
External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures
By: Alicia DeSantola, Ranjay Gulati and Pavel Zhelyazkov
We explore how the initial market positioning of entrepreneurial ventures shapes how they professionalize over time, focusing specifically on the development of functional roles. In contrast to existing literature, which has presumed a uniform march toward...
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Keywords:
Market Positioning;
Professionalization;
Scaling;
Entrepreneurship;
Strategy;
Business Startups;
Growth and Development;
Organizational Structure
DeSantola, Alicia, Ranjay Gulati, and Pavel Zhelyazkov. "External Interfaces and Internal Processes: Market Positioning and Divergent Professionalization Paths in Young Ventures." Organization Science 34, no. 1 (January–February 2023): 1–23.
- January 2008 (Revised April 2009)
- Case
Wyoff and China-LuQuan: Negotiating a Joint Venture (A)
By: James K. Sebenius and Cheng (Jason) Qian
Through stalled joint venture talks between Pennsylvania-based Wyoff Corp. and China-based China-LuQuan, strategic and cross-cultural negotiation challenges are explored both from American and Chinese perspectives. Wyoff, a leading US chemical company has been seeking...
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Keywords:
Joint Ventures;
Cross-Cultural and Cross-Border Issues;
Negotiation Style;
Strategy;
Chemical Industry;
China;
Pennsylvania
Sebenius, James K., and Cheng (Jason) Qian. "Wyoff and China-LuQuan: Negotiating a Joint Venture (A)." Harvard Business School Case 908-046, January 2008. (Revised April 2009.)
- April 2008
- Case
TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial
By: Michael Beer and Sunru Yong
TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor's new product that makes novel use of satellite imagery. When TerraCog...
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Keywords:
Organizational Behavior;
Meetings;
Decision Making;
Group Dynamics;
Human Resource Management;
Conflict;
Information Technology;
Leadership;
Conflict Management;
Competition;
Groups and Teams;
Organizational Culture;
Human Resources;
Communication;
Decision Choices and Conditions;
Crisis Management;
Technology Industry
Beer, Michael, and Sunru Yong. "TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial." Harvard Business School Brief Case 082-184, April 2008.
- 2016
- Working Paper
Economic Transition and Private-Sector Labor Demand: Evidence from Urban China
By: Lakshmi Iyer, Xin Meng, Nancy Qian and Xiaoxue Zhao
This paper studies the policy determinants of economic transition and estimates the elasticity demand for labor in the infant private sector in urban China. We show that a reform that untied access to housing in urban areas from working for the state sector accounts...
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Keywords:
Economic Transition;
Structural Change;
Labor Mobility;
Transition;
Human Capital;
Private Sector;
China
Iyer, Lakshmi, Xin Meng, Nancy Qian, and Xiaoxue Zhao. "Economic Transition and Private-Sector Labor Demand: Evidence from Urban China." Harvard Business School Working Paper, No. 14-047, December 2013. (Revised April 2016.)