Publications
Publications
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- All HBS Web
(2,708)
- Faculty Publications (1,043)
- February 1996 (Revised February 1997)
- Case
America Online, Inc.
By: Amy P. Hutton and Krishna G. Palepu
America Online's (AOL) stock price has soared nearly 2,000% since its IPO. However, there is considerable disagreement among analysts regarding the future prospects of AOL. Although many analysts are bullish on the stock, short sellers have sold around 7 million... View Details
- 1996
- Article
A Segment-Level Model of Category Volume and Brand Choice
By: William R. Dillon and Sunil Gupta
- November 1995 (Revised February 2017)
- Case
Luna Pen (A)
By: Kathleen McGinn and Michael Wheeler
Discusses the negotiation of a possible trademark infringement involving a German conglomerate and a Taiwanese trading firm. View Details
- November 1995 (Revised February 2017)
- Supplement
Luna Pen (B)
By: Kathleen McGinn and Michael Wheeler
Presents a series of multiple choice options to be distributed and discussed in class. View Details
Keywords: Decisions; Strategy; Negotiation Tactics; Performance Evaluation; Gender; Culture; Power and Influence; Germany; Taiwan
- 1995
- Book
Decisions under Uncertainty
By: D. E. Bell and A. Schleifer Jr.
Keywords: Decision Choices and Conditions
- October 1995 (Revised December 1995)
- Case
Marketing the National Hockey League
By: V. Kasturi Rangan and Marie Bell
One third of the 24 National Hockey League (NHL) teams are unprofitable. Another third are barely profitable. This case provides the background and market research data to help the senior managers of the NHL make decisions pertaining to how they would like to grow the... View Details
- October 1995
- Case
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
- October 1995
- Case
DISC (A) (Abridged)
By: Nitin Nohria and Scott A. Snook
Follows the development and implementation of fundamental organizational change in a large government bureaucracy. The case is set in the Defense Industrial Supply Center (DISC) and follows two senior leaders as they grapple with issues of fundamental change in a... View Details
- September 1995 (Revised October 1995)
- Case
Loblaw Companies Limited: Differentiation in the 90s and Beyond
By: Ray A. Goldberg, Thomas N. Urban Jr and Jane L. Wertz
Loblaw wants to develop long-term relationships with its customers and is testing a variety of strategies to do this. View Details
- September 1995 (Revised June 2002)
- Case
Intel Pentium Chip Controversy (A), The
By: V.G. Narayanan and James D Evans
Following Intel Inc.'s decision to replace flawed Pentium chips, the company faces revenue recognition choices. Events leading up to IBM's decision to halt shipment of computers that have Intel's microprocessor inside and Intel's decision to replace all the flawed... View Details
- September 1995 (Revised April 1999)
- Case
Exporting American Culture
By: Joseph L. Badaracco Jr. and Jerry Useem
A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
- 1995
- Chapter
Incentive Problems in Financial Contracting: Impacts on Corporate Financing, Investment, and Risk Management Policies
By: K. Froot
- April 1995 (Revised May 1995)
- Teaching Note
Exercises on the Value of Information (TN)
By: David E. Bell
Teaching Note for (9-893-006). View Details
- April 1995
- Teaching Note
Freemark Abbey Winery TN
By: David E. Bell
Teaching Note for (9-181-027). View Details
- April 1995
- Article
Perceptions of Fairness in Interpersonal and Individual Choice Situations
By: M. H. Bazerman, S. B. White and G. F. Loewenstein
- March 1995 (Revised July 1996)
- Case
Mattson Foods, Inc. (Revised): The Bardolini Division
The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details
- Article
A Brand's Eye View of Response Segmentation in Consumer Choice Behavior
By: Randolph E. Bucklin, Sunil Gupta and Sangman Han
- December 1994 (Revised May 1999)
- Case
3M Optical Systems: Managing Corporate Entrepreneurship
By: Christopher A. Bartlett and Afroze A Mohammed
A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details
- November 1994
- Case
Pilkington Float Glass--1955
By: Kim B. Clark
The case examines the development of the float glass process at Pilkington in the mid-1950s. Pilkington has pursued the development of a radically new process for flat glass production, but has experienced serious problems at each stage of development. The senior... View Details