Customer Lifetime Value - Publications - Faculty & Research

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HBS Alumni Conference: Accelerating Climate Solutions - Alumni

as an adjunct professor at Bentley University in Marketing and Entrepreneurship. His higher education career has focused on innovating and maximizing the value proposition of public higher education in serving students and communities.... View Details

17 Feb 2022
Book

When Employees Feel a Sense of Purpose, Companies Succeed

success by focusing on delivering not only for their shareholders and customers but also for their employees, communities, and the environment. In the video below, I speak with Deepak Chopra, clinical professor of medicine at the... View Details

Keywords: by Ranjay Gulati

April 2024
Article

Speaking up and Taking Action: Psychological Safety and Joint Problem-solving Orientation in Safety Improvement

By: Hassina Bahadurzada, Michaela J. Kerrissey and Amy C. Edmondson

Healthcare organizations face stubborn challenges in ensuring patient safety and mitigating clinician turnover. This paper aims to advance theory and research on patient safety by elucidating how the role of psychological safety in patient safety can be enhanced with... View Details

Keywords: Healthcare Operations; Psychological Safety; Teams; Retention; Safety; Customer Satisfaction; Organizational Culture; Performance Evaluation; Health Industry

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04 Apr 2011
HBS Case

Reinventing the National Geographic Society

publications, National Geographic's subscription revenue has declined significantly, from $284 million in 1999 to $211 million in 2009. The value of becoming a member of the Society, once a matter of prestige, has eroded. The institution... View Details

Keywords: by Sean Silverthorne; Publishing

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Stata Temporary Files and Stata Tmp - Research Computing Services

usage. 2. Prefix all Stata job submissions (default wrapper submissions or custom submissions) with the Bash directive that changes the Stata temporary file location for that one job / application launch . Here are a few examples:... View Details

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Online Entrepreneurship & Innovation Courses | HBS Online

require a groundbreaking idea or new business model. Instead, it can include minor enhancements to customer service or existing products. Entrepreneurship is about recognizing the potential of innovative ideas, creating opportunities, and... View Details

17 Dec 2014
Research & Ideas

How Our Brain Determines if the Product is Worth the Price

neuroscience tools to shed light on how our brains make purchasing decisions. "We were interested in whether considering the price first changed how people thought about the decision process, and whether it changed the way the brain coded the View Details

Keywords: by Carmen Nobel; Retail

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General Management Awards & Honors - Faculty & Research

Winner of the Inaugural European Business History Association Lifetime Achievement Award in 2022. Rosabeth M. Kanter : “Haier: Incubating Entrepreneurs in a Chinese Giant” (HBS Case 318-104) with Nancy Hua Dai was selected as a Case... View Details

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Online Business Analytics Course | HBS Online

Testing Interpreting A/B Tests Show Hide Details Concepts Designing and Performing Hypothesis Tests Improving the Customer Experience Featured Exercises Develop and test hypotheses in Excel to assess the impact of changes on an entire... View Details

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

one dimension or another—for instance, Dollar General lost its focus on the values in its culture and, as a result, recently had to restate its earnings. It's much easier to be a tumbler than it is to remain a winner. Our research found... View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

11 Dec 2023
Blog Post

Building Iconic Brands and Brighter Futures: Interview with Glossier CEO, Kyle Leahy

consulting around working with management teams, partnering with C-Suite leaders on challenging strategic questions, financial analytics, customer strategy, and operations,” she recalled. “I also found that I loved the retail space and... View Details

14 Sep 2021
Blog Post

Top 5 Myths About HBS

a standard set of interview questions. Each interview is custom to the person. And so that's why I say, no, it's not hard to prepare. Because the interview is going to all be about you. There's not going to be any case questions. There's... View Details

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Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

manufacturer. 68 Booth provided dealers with the "Polaroid Promotion Plan" that detailed the timing, logistics, and value of newspaper ads, training sessions, and demonstrations of the camera in order, Booth asserted, "to stage a dramatic... View Details

20 Apr 2021
Book

A Simple Question That Can Guide Companies to Epic Success

they eschew efforts—even bold, cutting-edge proposals—that are unlikely to generate value for customers, employees, or suppliers. “Companies that raise customer willingness to pay in a distinctive manner... View Details

Keywords: by Danielle Kost

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Hiring at HBS: How Summer Interns Make an Impact at Emerson Collective - Recruiting

in an area of interest and working directly with a portfolio company. Projects are customized to align with company needs and students’ interests and experiences. “Students have a high degree of autonomy in selecting their market map... View Details

09 Jan 2006
Research & Ideas

When Benchmarks Don’t Work

not a meaningful, let alone actionable, comparison. Similarly, although the cost of serving a customer who is purchasing clothing from a Wal-Mart store is likely far below the same cost for an Armani store, Armani would probably not... View Details

Keywords: by Robert S. Kaplan; Service

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Winners & Runners-Up | New Venture Competition

healthier alternative candy bar snack. Business Track, 2025 Argus Systems Lisa Yan (MBA 2025) Drew Borinstein (MBA 2025) Business Track Winner Accelerating AI model development for physical AI. HydroHaul Eli Litchman (MBA 2025) Fenil Desai Business Track Runner-Up... View Details

21 Jan 2014
First Look

First Look: January 21

with a low level of disclosure. Second, competition ensures that services with a high level of disclosure subsidize consumers. Third, firms maximize profits at the extensive rather than the intensive margin, outperforming competitors by attracting a larger View Details

Keywords: Sean Silverthorne

18 Feb 2009
First Look

First Look: February 18, 2009

in order to capture value in the by-product market ("full+ conversion"), or only convert part of its waste into by-product so as not to flood the by-product market ("partial conversion"). As waste is now a useful input... View Details

Keywords: Martha Lagace

02 Aug 2022
Research & Ideas

6 Strategies for Building Socially Responsible—and Profitable—Companies

A dozen years ago, Harvard Business School Professor George Serafeim wondered why some companies operated with an eye toward the greater good, while most did not. Back then, he always got the same response: Corporate leaders thought social and environmental practices... View Details

Keywords: by Lane Lambert

Publications