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  • Web

Winners & Runners-Up | New Venture Competition

MBA 2020 Business Track Runner-Up Onramp is a customer partnership platform helping B2B SaaS companies provide world-class onboarding to new customers. Social Enterprise Track, 2020 Mosaic Sarah Schewe, HBS 2020 Social Enterprise Track... View Details
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

its own path to success. Rather than betting on a single product, Burton stitched together one market after another—first snowboards, then boots, outerwear, and accessories, adding new customers along the way. For companies like Burton,... View Details
Keywords: by Lane Lambert
  • 27 Jul 2010
  • First Look

First Look: July 27

Executives Changing Employers Authors:Francois Brochet, Gregory S. Miller, and Suraj Srinivasan Abstract We examine whether strong relations between managers and market participants lead to market participants "following" the managers to new firms. Our... View Details
Keywords: Martha Lagace
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

our formula for success is not as simple as it sounds. Companies can all too easily forget or ignore the basics, as we saw in the waning years of the last century. And succeeding at the eight business practices can be hard work. Maintaining a laserlike View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • Web

For Alumni - Entrepreneurship

stories about fellow alumni. Read more Insights Get insights and news from trusted sources for any company stage on topics ranging from customer acquisition & development to legal issues and startup failure. Read more Initiatives View Details
  • 14 Jul 2014
  • Research & Ideas

Pay Attention To Your ‘Extreme Consumers’

people who are very unlike you." The Difference Between Saying And Doing As former marketing manager for female shaving products at Gillette, Avery often utilized principles of "design thinking," moving beyond surveys and focus groups to... View Details
Keywords: by Michael Blanding
  • 01 Jun 2023
  • News

Bridging the ESG Data Gap

and venture capitalists. Founders use the software to report ESG data by answering a few operations-focused questions, and then they can easily access ESG scores, peer benchmarks, and customized plans for improvement. Venture investors... View Details
Keywords: Deborah Blagg
  • 01 Mar 2024
  • News

Vital Signs

Image by Edmon De Haro Illustration by Edmon De Haro The signs of strain were there long before the pandemic: Health care workers had been managing under tremendous pressures while working long hours in understaffed hospitals. Then COVID unleashed an unprecedented... View Details
Keywords: Jen McFarland Flint; Hospitals; Health, Social Assistance
  • 01 Feb 2022
  • Book

Innovation Isn’t Just for Startups: How Big Companies Can Succeed

that come with getting venture capital funding. A corporate explorer also has constraints. But they already have a customer base. They already have a brand. They already often have the very technology and product assets they need to put... View Details
Keywords: by Lane Lambert
  • 22 Jul 2002
  • Research & Ideas

Is Performance-Based Pricing the Right Price for You?

services that simultaneously provide greater customer value and higher supplier profitability. We constantly strive to move elements of the relationship from the zero-sum conflict side to the win-win cooperation side to achieve business... View Details
Keywords: by Benson Shapiro; Manufacturing
  • 01 Sep 2023
  • News

Global Outposts Expand HBS’s Intellectual Footprint

Former Dean Kim Clark established the Global Initiative in 1996 to encourage deeper understanding of and engagement with innovative management practices around the world. Nearly three decades later, more than half of HBS cases published are set internationally or View Details
Keywords: Jennifer Gillespie
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Health Industry; Pharmaceutical Industry; Insurance Industry; Public Relations Industry; Retail Industry; United States
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  • Web

Research - Behavioral Finance & Financial Stability

productivities at collecting deposits and making loans. They find that deposit productivity is responsible for two thirds of the value of the median bank and most variation in value across banks. Variation in productivity is driven by differences across banks in... View Details
  • 17 Jun 2011
  • HBS Case

KFC’s Explosive Growth in China

crucial social skills for young adults who grew up in single-child households, creates lifelong Yum! Brands customers, and develops a culture of customer service in a country where there was none. The restaurant management program is... View Details
Keywords: by Maggie Starvish; Food & Beverage
  • 18 Feb 2009
  • First Look

First Look: February 18, 2009

implications of such two-sided competition on the actions and source of profits of media firms. One main conclusion we reach is that media firms may charge higher content prices in a duopoly than in a monopoly. This happens because competition for advertisers can... View Details
Keywords: Martha Lagace
  • January 2018 (Revised January 2020)
  • Case

People Analytics at McKinsey

By: Jeffrey T. Polzer and Olivia Hull
A private equity–backed fast food chain has hired McKinsey’s new People Analytics group to help it improve performance. As the final client workshop approaches, Associate Partner Alex DiLeonardo ponders the best way to present the team’s findings, especially those that... View Details
Keywords: Talent and Talent Management; Customer Relationship Management; Forecasting and Prediction; Cost Management; Human Resources; Employees; Recruitment; Retention; Selection and Staffing; Measurement and Metrics; Performance; Performance Capacity; Performance Efficiency; Performance Evaluation; Performance Improvement; Consulting Industry; Service Industry
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  • 16 Oct 2017
  • Research & Ideas

The Most Successful Startups Have Hands-On Founders

that more intensive people management is a worthwhile investment of a founder’s time.” Effective human resource management is more than just keeping the paperwork flowing. “You also need to focus on the strategic part of managing people... View Details
Keywords: by Dina Gerdeman
  • June 2020
  • Case

What IKEA Do We Want?

By: Juan Alcácer, Cynthia A. Montgomery, Emilie Billaud and Vincent Dessain
In 2018, Swedish furniture maker IKEA was undergoing a significant transformation. Challenged by the rise of online shopping and changing consumer behavior, and mourning the death of its founder, the Company's top executives knew they had to step out of their comfort... View Details
Keywords: Business Strategy; Transformation; Leading Change; Mission and Purpose; Business Model; Emerging Markets; Customer Focus and Relationships; Organizational Culture; Disruption; Consumer Products Industry; Retail Industry; Europe; Netherlands; Sweden; China; India; United States
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  • 04 Apr 2011
  • HBS Case

Reinventing the National Geographic Society

risk-taking, a greater focus on commercial activities, and more cross-departmental collaboration," notes the case, cowritten by Garvin and Carin-Isabel Knoop, executive director of HBS's Global Research Group. The story especially... View Details
Keywords: by Sean Silverthorne; Publishing
  • October 2016
  • Supplement

24 Hour Fitness (B): Ownership Changes, 2005–2016

By: John R. Wells and Gabriel Ellsworth
In 2016, 24 Hour Fitness was the number-two fitness chain in the United States, generating revenues of $1.4 billion from 441 clubs serving 3.8 million members. Based in San Ramon, California, 24 Hour Fitness operated clubs in 13 states. Having grown rapidly to become... View Details
Keywords: Advertising; Advertising Campaigns; Buildings and Facilities; Acquisition; Business Growth and Maturation; Business Model; Business Organization; For-Profit Firms; Customers; Customer Focus and Relationships; Customer Satisfaction; Age; Training; Private Equity; Financing and Loans; Price; Profit; Revenue; Geographic Location; Geographic Scope; Health; Nutrition; Business History; Human Resources; Employees; Employee Relationship Management; Recruitment; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Goals and Objectives; Growth and Development Strategy; Management Teams; Marketing; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Social Marketing; Demand and Consumers; Market Entry and Exit; Media; Organizational Design; Private Ownership; Problems and Challenges; Groups and Teams; Sales; Salesforce Management; Situation or Environment; Welfare or Wellbeing; Sports; Strategy; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Segmentation; Information Technology; Internet; Mobile Technology; Online Technology; Software; Web Sites; Value; Valuation; Health Industry; Media and Broadcasting Industry; United States; California; San Francisco
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