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Show Results For
- All HBS Web
(1,510)
- People (2)
- News (316)
- Research (1,025)
- Events (3)
- Multimedia (4)
- Faculty Publications (319)
- 08 Jul 2008
- First Look
First Look: July 8, 2008
in two major product lines for a large enterprise software vendor to examine the use and success of pricing and product strategies. Regarding pricing, the paper demonstrates that the vendor engages in significant "bargain-then-ripoff" pricing; View Details
Keywords: Martha Lagace
- Web
Black Business Leaders and Entrepreneurship | Baker Library
potential target customers including jobs and occupations, educational attainment, employment status, school enrollment, health, housing, and more. Suggested Resources United States Census Bureau Demographic characteristics, total... View Details
- 01 Jul 2019
- What Do You Think?
Are Super Stretch Goals Only for the Very Young?
Fargo., objectives were put in place to broaden the bank’s relationship with its customers. This involved selling existing customers many more products, a goal based on research showing a relationship... View Details
Keywords: by James Heskett
- 08 Jan 2001
- Research & Ideas
Can Japan Compete? [Part Two]
to intervene in the process of competition and to improve the environment for competition. One of the points you mention in your book is that Japanese corporate practice has encouraged permanent employment. How is employee loyalty fostered in a business environment... View Details
Keywords: by Martha Lagace & Hilah Geer
- 22 May 2007
- First Look
First Look: May 22, 2007
ill-defined. Instead, these measures reflect the arbitrary labeling of underlying fiscal conditions. Analyses based on these and derivative measures, such as disposable income, private assets, and personal saving, represent exercises in... View Details
Keywords: Martha Lagace
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
York, which is great for customers but also means that even some businesses with solid reputations on Yelp can be hard for people to discover,” Luca says. Dai adds: “Going into the project, we weren’t sure exactly what to expect, but our... View Details
- 19 Sep 2006
- First Look
First Look: September 19, 2006
MaterialsChina: To Float or Not To Float? (F)- Alcatel and Strong Chinese Competition Harvard Business School Case 706-036 The Chinese operations of Alcatel, a global communications solution provider based in France, were faced with... View Details
Keywords: Sean Silverthorne
- 15 Jul 2002
- Research & Ideas
Going Green Makes Good Business Sense
business is simplistic, said Reinhardt. Companies always operate based on imperfect information about their competitive arena. To succeed as a viable concern with an environmental conscience, "you have to look deeper. And look... View Details
Keywords: by Martha Lagace
- 08 Mar 2016
- First Look
March 8, 2016
search listings by about the same quantity. This effect appears to result from interactions between the design of search results and users' decisions about where and how to focus their attention: users who decide what to click based on... View Details
Keywords: Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Angels Face the Innovator’s Dilemma
limited by how quickly customers can learn and how quickly their lives and needs can change. At the same time, he said, the pace of technological progress almost always outstrips the ability of customers to... View Details
- 30 Aug 2016
- First Look
August 30, 2016
widespread adoption of their online self-service customer support solution that they were expecting based on early success in helping clients save and generate substantial amounts of money. Dr. Jacob O.... View Details
Keywords: Carmen Nobel
- 05 Jun 2006
- Research & Ideas
Using Competition to Reform Healthcare
The ills of the U.S. healthcare system are well chronicled—soaring costs, low customer satisfaction, increasing problems with quality, and restricted coverage lead the list. But do we really understand the underlying issues well enough to... View Details
- 23 May 2019
- News
Marla Beck, MBA/MPA 1998
customer base and needed the administrative and technical power of an established firm. In brokering the deal with Macy’s, the Becks were determined to remain part of the company. Marla serves as CEO and... View Details
Keywords: Susan Young
- 01 Mar 2017
- News
Lego Stays on Script
marketing, Michael Moynihan (MBA 1993), has been with the company since 1996, long enough to remember its missteps in attempting to broaden Lego’s customer base by expanding into product categories such as... View Details
Keywords: Julia Hanna
- Web
Innovating at Scale - Course Catalog
the benefits and disadvantages of alliances Class 11: How to develop and run a corporate venture capital fund Class 12: When and how to partner with startups Class 13: When and how to partner with customers Class 14: Summary and panel on... View Details
- 09 Apr 2019
- First Look
New Research and Ideas, April 9, 2019
earlier, Freed-Finnegan and Wall had founded Index after observing the technological advantages that Amazon and other online retailers had over brick-and-mortar retailers. Index’s first product was a customer database tool that allowed... View Details
Keywords: Dina Gerdeman
- 08 Dec 2015
- First Look
December 8, 2015
and two laboratory experiments in food service settings suggest that transparency that 1) allows customers to observe operational processes (process transparency) and 2) allows employees to observe customers... View Details
Keywords: Sean Silverthorne
- 20 Nov 2000
- Research & Ideas
Moving from Supply Chains to Supply Networks
successful firms. Some firms have completely changed the competitive dynamics of their industries because of the kind of competitive advantage they've been able to gain in the supply chain. Wal-Mart, of course, is the obvious one. The impact of their ability to get... View Details
Keywords: by Staff
- 01 Jun 2015
- News
Case Study: Sneak Peak
moving off the shelf fast enough to yield $1 million, you probably have a consumer-marketing problem more than a financing problem. Do you know how well your product is moving off the shelf? It is easy to think you are succeeding based on... View Details
- 17 Aug 2010
- First Look
First Look: August 17
Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer... View Details
Keywords: Martha Lagace