Crisis Marketing - Publications - Faculty & Research

01 Jun 2023
News

The Exchange: The Tech Leader’s Tightrope

were to decide you’re comfortable sharing data with US government authorities, how comfortable are you sharing the data with the government in China? That’s a huge market for you. How can you say yes to the United States and no to China?... View Details

Keywords: Jen McFarland Flint; Justice, Public Order, and Safety Activities; Government

17 May 2018
News

Creating Opportunity for Indian Entrepreneurs

Harsh Bhargava (MBA 1977) was visiting his hometown of Jaipur, India, in 1999 when tragedy struck. In the midst of an unemployment crisis during the Kargil War, the government advertised for 120 open positions in the nearby town of... View Details

Keywords: Jennifer Myers

18 Apr 2012
Research & Ideas

HBS Cases: Who Controls Water?

Although much of the globe is awash in it, the allocation of water for human consumption is anything but easy. As the planet's population grows, urbanizes, and is subjected to climate change, many experts foresee a global water crisis... View Details

Keywords: by Maggie Starvish; Agriculture & Agribusiness

01 Oct 2002
News

Sam Hayes

market is still the most efficient in the world,” he says. “Over the longer term, one can buy and hold investments and be confident that price disparities will smooth out with time and be reflective of real value.” The author and coauthor... View Details

Keywords: Garry Emmons

04 Nov 2014
First Look

First Look: November 4

conclude, after one century of banking crisis this is the best of times for Mexican banking. Publisher's link: http://www.library.hbs.edu/forms/purchaseform/ November 2014 Journal of Competition Law & Economics Leveraging View Details

Keywords: Sean Silverthorne

05 Sep 2012
First Look

First Look: September 5

PublicationsPreference Signaling in Matching Markets Authors:Peter A. Coles, Alexey Kushnir, and Muriel Niederle Publication:American Economic Journal: Microeconomics (forthcoming) Abstract Many labor View Details

Keywords: Sean Silverthorne

25 Sep 2018
First Look

New Research and Ideas, September 25, 2018

counterparts. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=55026 Economists (and Economics) in Tech Companies By: Athey, Susan, and Michael Luca Abstract—As technology platforms have created new markets and new... View Details

Keywords: Dina Gerdeman

07 Dec 2009
Research & Ideas

Government’s Positive Role in Kick-Starting Entrepreneurship

recession. The financial crisis opened the door to massive public interventions in the world's economies, in which the government served as venture capitalist. But these efforts focused on the most troubled and poorly managed firms in the... View Details

Keywords: by Sean Silverthorne; Technology

11 Dec 2020
Research & Ideas

Economic Jitters Push Pandemic Job Seekers to Big Companies, Not Startups

choices that you're making today are going to affect the choices that you're going to make tomorrow." The findings “contrast with the idea that higher quality and more experienced job candidates are better shielded from labor market risks... View Details

Keywords: by Rachel Layne

Web

Creating Brand Value - Course Catalog

appropriate for: Marketing professionals charged with creating, nurturing, and managing brand value; Entrepreneurs looking to create their own brands in the consumer/retail space; Consumer/retail general managers and consultants engaged... View Details

29 May 2012
First Look

First Look: May 29

Publication:Stanford Social Innovation Review (summer 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ssireview.org/articles/entry/in_search_of_the_hybrid_ideal Coordinating Marketing and Sales in B2B... View Details

Keywords: Sean Silverthorne

28 Sep 2010
First Look

First Look: September 28, 2010

intermediary broker, resulting in a schedule of haircuts and financing rates. The model produces comparative statics and time-series dynamics that are consistent with the empirical features of repo market data, including the credit View Details

Keywords: Sean Silverthorne

March 2010 (Revised December 2010)
Case

Danatbank

By: David A. Moss, Cole Bolton and Andrew Novo

In the summer of 1931, Germany was struggling with a deepening economic crisis. Production had fallen, unemployment was high, and bank deposits and gold were being withdrawn from the country at a rapid pace, threatening the value of the German mark. The country's third... View Details

Keywords: History; Risk Management; Business History; Capital Markets; Financial Crisis; Banks and Banking; Business and Government Relations; Banking Industry; Germany

Citation

Educators

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01 Dec 2015
Research & Ideas

What to Do When Your Organization Has Dueling Missions

social enterprise (WISE), a type of organization that helps people transition back into the labor market after long-term unemployment. It also exemplifies what organization theorists call a hybrid: Rather than depending on charitable... View Details

Keywords: by Carmen Nobel

17 Feb 2014
Research & Ideas

Companies Detangle from Legacy Pensions

difficult question, How are we going to make good on those promises? Pensions are a costly legacy for many companies. Photo: iStockPhoto The question is particularly urgent now, says Viceira, who teaches in the area of investment management and capital markets. For... View Details

Keywords: by Michael Blanding; Aerospace; Financial Services

05 Oct 2009
Research & Ideas

The Vanguard Corporation

being values-based, led by principles and a sense of purpose at the heart of the enterprise. They are dealing with the crisis of capitalism by offering a new and different model. Q: Why do we need a new corporate model? A: There have been... View Details

Keywords: by Sean Silverthorne

21 Oct 2008
First Look

First Look: October 21, 2008

door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Download the paper:... View Details

Keywords: Martha Lagace

01 Mar 2015
News

Alumni and Faculty Books for March 2015

medium of photography since the author first took up a camera. Falling Short: The Coming Retirement Crisis and What to Do about It by Charles Ellis (MBA 1963), Alicia H. Munell, and Andrew D. Eschtruth (Oxford University Press) A concise... View Details

Keywords: Publishing Industries (except Internet); Information

04 Sep 2018
First Look

New Research and Ideas, September 4, 2018

should hire for curiosity, model inquisitiveness, emphasize learning goals, let workers explore and broaden their interests, and have “Why?” “What if ?” and How might we ?” days. Doing so will help their organizations adapt to uncertain View Details

Keywords: Dina Gerdeman

July 2013 (Revised September 2013)
Case

New York City: Bloomberg's Strategy for Economic Development

By: Michael E. Porter, Christian H.M. Ketels and Jorge Ramirez-Vallejo

Traces the economic development of New York City from its founding in the 17th century through 2012. Focuses on the decisions made by New York City officials, past and present, highlighting the challenges of economic development at the city level. Enables deep... View Details

Keywords: History; Development Economics; Industry Clusters; Policy; Government Administration; Financial Crisis; Growth and Development Strategy

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Educators

Purchase