Publications

15 Dec 2014
Research & Ideas

Deconstructing the Price Tag

When a company sets a price for a product, shoppers typically have no idea what it costs to produce that item. But it turns out that consumers reward efforts to lay out these figures—to deconstruct the price tag. In fact, new research... View Details

Keywords: by Dina Gerdeman; Retail

December 1996 (Revised February 1998)
Case

Colorscope, Inc.

By: V.G. Narayanan and Joseph Cha

A small company in the graphic arts business faces severe price competition. The company must respond by cutting costs and making process improvements. View Details

Keywords: Cost Management; Price; Business Processes; Performance Improvement; Competition; Fine Arts Industry

14 Jul 2006
Op-Ed

The Case for Consumer-Driven Medicaid

for the private sector's consumer-driven experiences with lower-income populations, the experience of Whole Foods, a supermarket chain, is instructive. As of 2004, its employees, primarily blue collar, have saved $14 million in health savings accounts, while View Details

Keywords: by Regina E. Herzlinger

March 2001 (Revised April 2001)
Case

MiCRUS: Activity-Based Management for Business Turnaround

By: Robert S. Kaplan, Jonathan B. Schiff and Stanley Abraham

MiCRUS is a new company, spun off from IBM as a joint venture between IBM and Cirrus Logic to produce semiconductor wafers at world-class costs for its two parent companies. The senior management team needs to overcome the bureaucratic, internally focused culture that... View Details

Keywords: Activity Based Costing and Management; Cost Management; Semiconductor Industry

Find at Harvard

April 1988 (Revised March 1991)
Case

Tektronix: Portable Instruments Division (B)

Describes the new material-burdening system they have implemented and the cycle-time-burdening system they are proposing. Asks students to analyze the new cost system. View Details

Keywords: Cost Accounting; Production; Management Systems; Manufacturing Industry

April 2020 (Revised October 2021)
Case

SpaceX, Economies of Scale, and a Revolution in Space Access

By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang

From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make... View Details

Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry

Article

A Public Option Can Be a Triple Win for U.S. Healthcare

By: Regina E. Herzlinger and Richard Boxer

The United States needs to control healthcare costs and quality while reaching universal coverage. The strongest choice is a public option that allows people to choose between Medicare and private payers. But a public option needs sustainable financing mechanisms that... View Details

Keywords: Healthcare; Public Option; Universal Health Coverage; Health Care and Treatment; Cost Management; Quality; United States

Read Now

17 Dec 2009
Working Paper Summaries

Integrity: Without It Nothing Works

Keywords: by Michael C. Jensen

August 2001
Background Note

Work Methods Design: Note on Time Standards

By: H. Kent Bowen

Looks at production design. Helps students observe and work with procedures and consider cost reduction ideas using a view of methods improvement. View Details

Keywords: Cost Management; Management Practices and Processes; Standards; Production; Performance Improvement; Perspective

11 Apr 2023
Cold Call Podcast

A Rose by Any Other Name: Supply Chains and Carbon Emissions in the Flower Industry

Keywords: Re: Willy C. Shih & Michael W. Toffel; Agriculture & Agribusiness

01 Jul 2018
News

The IRS Can Save American Health Care

Research Summary

The Economics of Enterprise IT

By: Shane M. Greenstein

Why do some organizations adopt new information systems while others do not? Why do some face high costs while others do not? Professor Greenstein has been pursuing this stream of research throughout his career, analyzing the factors shaping the costs of acquiring... View Details

26 Nov 2012
News

Heavy technology: The process of technological diffusion over time and space

30 Aug 2016
News

Foreign Investors Push Boston Real Estate Prices Higher

October 1990 (Revised June 1992)
Case

Direct Product Profitability at Hannaford Brothers Co.

By: Walter J. Salmon

Concerns the pioneering use of a method of accounting in retailing which takes into account not only sales and the cost of goods sold but, at the item level, all of the variable costs associated with each item that is sold. Focuses on the strengths and weaknesses of... View Details

Keywords: Accounting; Cost; Price; Sales; Opportunities; Retail Industry

April 2014 (Revised January 2015)
Background Note

Note on Mobile Healthcare

By: John A. Quelch and Margaret L. Rodriguez

Delivering health care to the global population was a challenge. Health care costs accounted for ten percent of world GDP by 2013. In the U.S., health care costs were expected to top $3.1 trillion in 2014. New technologies, shortages of trained personnel and... View Details