Consumer Prices - Publications - Faculty & Research

01 Jun 2015
News

Screen Grab

veteran of the company. “It’s a matter of thinking about how to take all of this wonderful entertainment and news programming and make it available to different consumers at different price points. That’s an... View Details

Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment

12 Jan 2010
First Look

First Look: Jan. 12

success, market reaction, and merger waves. Offer prices are biased towards the 52-week high, a highly salient but largely irrelevant past price, and the modal offer price is exactly that reference price. An... View Details

Keywords: Martha Lagace

01 Dec 2007
News

Faculty Research Online

http://hbswk.hbs.edu/item/5652.html. How Brand China Can Succeed A series of recent setbacks, including the Mattel toy recalls, threatens China’s new and improving image, says Professor John Quelch. There is just not enough preexisting brand equity among the world’s... View Details

Keywords: Arts, Entertainment; Finance; Broadcasting (except Internet); Information; Data Processing, Hosting, and Related Services; Information; Manufacturing

07 Aug 2009
What Do You Think?

Why Can’t Americans Get Health Care Right?

that it will require Government subsidy while providing price leadership under a nonprofit cover, will over time drive most if not all health care to the public option (as happened with home mortgage giants Fannie Mae and Freddie Mac),... View Details

Keywords: by Jim Heskett; Health

04 Sep 2019
News

Case Study: Up in the Air

getting these organizations to pay for the service at full price or a discount and then provide it to the winning startups as an in-kind prize or investment? Assuming this activity will generate a significant amount of publicity, and as... View Details

Keywords: Jen McFarland Flint; Management, Scientific, and Technical Consulting Services; Professional Services

20 Oct 2015
First Look

October 20, 2015

fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream (to input-supplying... View Details

Keywords: Sean Silverthorne

19 Feb 2020
News

Capitol Ideas to Combat Climate Change

bills-in-progress which would address important, but incremental, changes, such as methane waste prevention in fracking. “But the most important policy thing we can do is to price carbon,” he said, which would reduce carbon production and... View Details

Keywords: April White; photos by Jack Conroy

22 Apr 2020
Research Event

How Investors Are Sizing Up Climate Change’s Risks—and Opportunities

Until a few years ago, climate change’s potential impact seemed abstract for many investors. Now, as sea levels rise, hurricanes intensify, and droughts threaten food supplies, many investors are confronting its financial realities. But it’s not a simple calculation.... View Details

Keywords: by Danielle Kost; Financial Services

19 Oct 2011
Research & Ideas

Designing Cities for a Sustainable Future

On a June day in Manhattan with temperatures heading into the 90s, a straphanger named Mike is taking his customary subway ride to work. People are grumbling about the heat, but hey, it's summer, it's supposed to be hot, and besides, "Whaddya gonna do?" New Yorkers... View Details

Keywords: by Garry Emmons; Construction; Real Estate

October 2010 (Revised January 2012)
Background Note

Book Publishing in 2010

By: Stephen P. Bradley and Nancy Bartlett

Legacy book publishers wrangled with ebook retailers over royalty rates, release strategy, and distribution rights as customer demand for cheaper ebooks eroded publishers' profitable print formats. E-readers like Kindle, as well as Apple's iPad that invigorated the... View Details

Keywords: Price; Information Publishing; Books; Disruptive Innovation; Demand and Consumers; Distribution; Strategy; Information Technology; Internet and the Web; Publishing Industry

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March 2011
Module Note

Quantitative Analysis of Competitive Position: Customer Demand and Willingness to Pay

By: David J. Collis

This note is designed to provide strategists with tools to perform two critical customer-related analyses: determining willingness to pay — the estimation of how much a given customer would be willing to pay for a particular product or service; and demand estimation —... View Details

Keywords: Price; Demand and Consumers; Competitive Advantage; Management Analysis, Tools, and Techniques; Market Participation; Segmentation

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21 Apr 2015
First Look

First Look: April 21

https://hbr.org/2015/03/starbucks-race-together-campaign-and-the-upside-of-ceo-activism April 2015 Strong Brands, Strong Relationships Framing the Game: How Brands' Relationships with Their Competitors Affect Consumer Preference By:... View Details

Keywords: Carmen Nobel & Sean Silverthorne

Web

Innovation and Renovation: Optimizing Product Line Architecture - Course Catalog

product or service over time, and in satisfying customer needs more precisely and blocking competitive advances. Cases include Evernote, an online notetaking app. We will discuss the company’s reconfiguration of its product line and View Details

27 Nov 2013
News

No Bologna, Please

public in 1991. In 1993, the pair acquired St. Louis Bread Company, a 19-store chain of eat-in cafés based in St. Louis, Missouri, serving freshly baked artisanal bread, sandwiches, soups, and salads. By this point, Au Bon Pain had 250 stores. But Shaich saw a... View Details

Keywords: Hanna, Julia; Food Services and Drinking Places; Hospitality

12 Feb 2019
First Look

New Research and Ideas, February 12, 2019

retailers’ margins and even increase conversion. We demonstrate using a simple theoretical framework that inducing consumers to inspect higher-priced items first may simultaneously increase the average price... View Details

Keywords: Dina Gerdeman

01 Mar 2014
News

My HBS Eureka Moment

product—your cost in producing the product is irrelevant. While we are often tempted to sell a product at a "reasonable margin," the more intelligent way to price a product is not based on what it cost you to produce, but what the View Details

Keywords: Walter Frese; Martin V. Marshall; C. Roland Christensen; Lawrence Fouraker; Educational Services

19 Sep 2017
First Look

First Look at New Research and Ideas, September 19

private equity partner, was planning its options after seven years of investment. There were four growth levers Mavi could pull, but each involved selecting one growth path while neglecting another. Should the company invest in growth domestically or internationally?... View Details

Keywords: Sean Silverthorne

01 Dec 2017
News

Year in Review 2017

edited by April White; illustrations by Jonathan Carlson RETAIL: Voice-Activated, One-Hour-Delivery Shopping MANUFACTURING: The Supply Chain Goes High Tech ENERGY: A Future of Lower Energy Prices MEDIA: Courting the Cord-Cutters... View Details

17 Sep 2001
Research & Ideas

Let Customers Call the Shots

What is consumer empowerment and what does it mean for you as an executive? HBS professor Luc Wathieu outlined his views in the following e-mail interview with HBS Working Knowledge senior editor Martha Lagace.Lagace: In your paper you... View Details

Keywords: by Martha Lagace

March 1999
Case

Eastman Kodak Company

By: Robert J. Dolan

Eastman Kodak has suffered significant declines in film market share at the hands of lower-priced branded producers and private label products. The case presents Kodak's proposal to launch a new economy brand of film to combat these rivals. A rewritten version of an... View Details

Keywords: Segmentation; Product Positioning; Price; Brands and Branding; Product Launch; Consumer Products Industry

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