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Show Results For
- All HBS Web
(1,921)
- People (7)
- News (510)
- Research (1,173)
- Events (4)
- Multimedia (5)
- Faculty Publications (386)
- 11 Dec 2006
- Research & Ideas
Fixing Price Tag Confusion
The price tag is evolving. It wasn't long ago that potential buyers had only to contemplate a single figure on a price tag—Mattress $799. But increasingly consumers are being presented with "partitioned" prices. Look at your monthly cable... View Details
- 21 Aug 2013
- Research & Ideas
To Buy Happiness, Spend Money on Other People
Now, Consume Later (delayed consumption leads to increased enjoyment); and Invest in Others (spending money on other people makes us happier than spending it on ourselves). Recently we featured a video illustrating the emotional benefits... View Details
Keywords: by Carmen Nobel
- 17 Nov 2020
- In Practice
How Retailers Can Thrive in a Shopping Season Like No Other
American retailers are heading into a holiday shopping season unlike any other as the spiraling COVID-pandemic and limp economy threaten consumer spending. We asked Harvard Business School faculty members—in particular, authors of recent... View Details
- Profile
Rocio Parra
Why was getting a business education important to you? As a consultant, I had the opportunity to work in a variety of industries from pharmaceuticals and medical devices to government and consumer packaged... View Details
Keywords: Retail
Amory Houghton
Houghton diversified Corning Glass products and expanded, for the first time, into the field of consumer goods. He sharply reduced the prices for beakers, Pyrex ovenware, and electric light bulbs, making them more attractive as... View Details
Keywords: Fabricated Goods
- 06 Mar 2017
- Research & Ideas
Why Comparing Apples to Apples Online Leads To More Fruitful Sales
Online, consumers are more likely to buy when a product grouping display contains like items. Source: Mik22 In online retail displays, items pictured next to your product may make or break a decision to buy that product, according to... View Details
Eugene M. Patterson
Though educated and trained as a lawyer, Patterson eventually joined the family business, expanding it from its tobacco equipment roots to include many other consumer products, most notably automated bowling equipment, as well as various... View Details
Keywords: Fabricated Goods
- 03 Aug 2022
- News
Hungry for Change
Management consulting doesn’t lend itself to a balanced diet. Always on the go for her projects at Kurt Salmon, Kate Flynn (MBA 2012) would grab whatever packaged food appeared healthiest to her. For a long time, she sought low-calorie... View Details
Keywords: April White
- 01 Dec 2014
- News
Forecasting ’15
the scenes for a while. Almost everyone I know in the food packaging and grocery industry is a health nut. People are becoming more aware of their health and have a growing desire to find a way to eat and feel better. That will change... View Details
- 30 Sep 2013
- Research & Ideas
Do Mergers Hurt Product Quality?
There's a lot of worry afoot whenever companies merge. Wall Street worries about the stock price. Employees worry about potential job cuts. And consumers worry about the fate of their favorite products: Whither the price and the quality?... View Details
- Fast Answer
Sustainability in CPG and Retail
across the global food system. Read IFC Sustainability news. The Sustainability Consortium (TSC) This global non-profit organization focuses on transforming consumer goods supply chains to deliver more sustainable... View Details
- Career Coach
Aaron Mitchell
Aaron (HBS '11) has spent his career building expertise in Human Capital Management for Consumer Packaged Goods and Financial Services firms in the United States and Asia. He... View Details
Michael Kaplan
expansion of Blue Stripes Cacao Chocolate. He is currently launching a new venture in the consumer space. Michael has served as a speaker at the annual Women’s Wear Daily Digital Forum and Women’s Wear Daily Beauty Forum, a guest speaker... View Details
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
significantly as more consumers than ever started shopping online. As vaccines fuel hope about life after COVID-19, retailers are trying to learn more about the pandemic shopper. Are they different from the existing online users? Do they... View Details
- 06 Dec 2021
- News
Elevator Pitch: Power Sourced
Illustration by Drue Wagner Illustration by Drue Wagner Chaku Foods Nikki Okrah (MBA 2021), CEO and Founder Concept: A snack-food company in Okrah’s native Ghana that is building farming supply chain infrastructure for other consumer... View Details
- 25 Sep 2000
- Research & Ideas
Cyber-Marketing: Scouting the Digital Communications Frontier
Seated before a computer with an Internet link, consumers today can flip through an estimated 800 million Web pages of public information by merely clicking a mouse. Add to this that television, now in 98 percent of American homes, is... View Details
Keywords: by Peter K. Jacobs
- 06 May 2002
- Research & Ideas
A Toolkit for Customer Innovation
ranging from minor modifications to major new innovations. The user-friendly tools, often integrated into a package we call a "tool kit for customer innovation," deploy new technologies like computer simulation and rapid... View Details
Keywords: by Stefan Thomke & Eric Von Hippel
- 10 Jun 2022
- Blog Post
New Venture Competition 2022: Business and Environment Ventures
Mandloi, SELP 2017An inspiring, need of the hour tale of a homemaker from Tamil Nadu, who, through her paintings, has been trying to draw public attention to the devastating effects of climate change on marine life and the coastal communities. View Details
- September 1984 (Revised May 1985)
- Teaching Note
Federated Industries (A) TN
By: Robert J. Dolan
Teaching Note for (9-585-104). View Details