Consumer Goods - Publications - Faculty & Research

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Scaling Minority Businesses (SMB)

Where can I get started with research for my project assignment? Research Task Suggested Resources Consumer & Business Demographics United States Census Bureau - Demographic characteristics, total population,... View Details

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

strategies of companies within those industries. In particular, I focus on how an industry gets defined: how consumers and other industry players make sense of, or frame, the industry, and the way that framing in turn affects how the... View Details

Keywords: by Michael J. Roberts; Technology

01 Jun 2018
News

June 2018 Alumni and Faculty Books

Consumers Make Decisions (and Why Clinicians and Managers Should Care) by Gordon Moore (AMP 79, 1978), John A. Quelch, and Emily Boudreau Oxford University Press The direct-to-consumer business model has transformed how people seek out... View Details

01 Jun 2020
News

Meal Plan

consumed outside of the home, we felt it was critical to continue to operate—our restaurants serve 4.3 million meals a day on average. With so many of our locations already set up for drive-in, drive-through, and takeout, about 97 percent... View Details

Keywords: Julia Hanna; restaurants; COVID-19; pandemic; recovery; Food Services and Drinking Places; Hospitality; Food and Beverage Stores; Retail Trade

05 Feb 2007
Research & Ideas

Business and the Global Poor

at the end of the day is all about having a job. So you could say that the drive to sell consumer products to the unemployed and underpaid may be putting the cart before the horse. We are not arguing the fact that, in some cases,... View Details

Keywords: by Sean Silverthorne

Web

Karly Hou | MBA

wait to learn from my talented cohortmates. Tech areas of interest: AI/ML, Edtech, Medtech, Sustainability, Consumer Tech, Accessible Fintech, Good Cities Formative experience at the intersection of... View Details

01 Apr 2000
News

Strike Up the Broad(band)

social utility -- the enjoyment of fulfillment people derive from consuming a good or utilizing a service." Beyond movies-on-demand and videoconferencing, the authors say "the most savvy service providers,... View Details

28 Jul 2014
Research & Ideas

Eyes Shut: The Consequences of Not Noticing

Editor's note: Behavioral economist Max H. Bazerman decided to pursue the subject of noticing after realizing that he wasn't very good at it himself. "The truth is that I was truly terrible at noticing," says Bazerman, the Jesse... View Details

Keywords: by Max H. Bazerman; Retail

21 Mar 2004
Research & Ideas

Loyalty: Don’t Give Away the Store

loyalty programs, and it is possible to get a good sample from them. We sampled one supermarket store and one supermarket chain. Q: I have at least three loyalty shopper cards in my wallet. What percentage of shoppers participate in these... View Details

Keywords: by Manda Salls; Consumer Products; Consumer Products

01 Sep 2012
News

On a Sound Track

business at the intersection of consumer electronics, media, and lifestyle branding. Skullcandy, which Andrus helped build with founder and former CEO Rick Alden, is expecting between $280 and $300 million in revenues this year. The... View Details

Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

01 Dec 2007
News

Lighten Up

sporting goods companies. But Kim and Coup weren’t interested in selling the company yet. Meanwhile, Timberland, based in Stratham, New Hampshire, had been assembling a collection of brands under the umbrella of its outdoor group to... View Details

Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

predictor of events, but the power and sometimes outrageous language used by Levitt changed the nature of debate on the issue, and created new perspectives for managers to consider as they approach world markets. Levitt's key insight endures: View Details

Keywords: by Working Knowledge editors

11 May 2021
News

Pitching to Win

the five grand-prize winners. Goble is co-founder of Karivez Bio, a platform for transforming chronic disease treatment through improved drug delivery. Okrah is founder and CEO of Chaku Foods, a fast-moving consumer View Details

Keywords: Educational Support Services; Educational Services

16 Apr 2001
Research & Ideas

Brand Power from Wedgwood to Dell: Part One

important distinction between the two entrepreneurs was that Field created an experience for consumers in his department store, while Heinz made products-processed foods. Of course, there were aspects of 'experience' to Wedgwood's... View Details

Keywords: by Martha Lagace

Career Coach

Rachel Oh

Rachel brings a wealth of experience from the retail and consumer product goods (CPG) industry, with a specialized focus in marketing. She navigated MBA internship recruiting in both CPG/retail marketing and... View Details

01 Sep 2016
News

3 Minute Briefing: Y Combinator’s Qasar Younis

early-stage consumer tech company; and we didn’t have a good way to distribute our product. Today Teespring is doing the same thing Cameesa did. It’s worth hundreds of millions. The idea for TalkBin came... View Details

Keywords: April White

22 Oct 2013
News

Pulling the Plug

magnetic resonance, but Giler knows it looks like magic to the general public. And, like any good performer, he's feeling the pressure to give his audience an unforgettable show—hence the nerves. "If the demo gods are willing," the screen... View Details

Keywords: Francis Storrs; Telecommunications; Information; Electric Power Generation, Transmission, Distribution; Utilities; Management, Scientific, and Technical Consulting Services; Professional Services

13 Jun 2018
News

The First Five Years: Momchil Filev and Ben Faw (both MBA 2014)

and ranked. In February 2018, tronc, the company formerly known as Tribune Publishing, purchased a majority stake in BestReviews.com. What inspired you to launch BestReviews.com? Ben:“We both grew up reading Consumer Reports regularly and... View Details

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

replenish all the water it uses in beverage production. "They're minimizing the political and consumer risks they face from people who say, 'You're taking all the water,' or 'You're polluting local water supplies,'" Henderson says.... View Details

Keywords: by Carmen Nobel; Energy; Utilities

Publications