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- All HBS Web
(1,668)
- People (1)
- News (248)
- Research (1,289)
- Events (3)
- Multimedia (2)
- Faculty Publications (755)
- 06 Apr 2011
- Working Paper Summaries
Do Not Trash the Incentive! Monetary Incentives and Waste Sorting
- January 2000
- Case
The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case
By: Jill Avery and Gerald Zaltman
An in-depth study of consumers' thoughts and feelings about a branded candy bar. View Details
Keywords: Brand Management; Brand Equity; Brand Communication; Brand ＆ Product Management; Brand Building; Brand Positioning; Brand Storytelling; Brand Strategy; Brand Value; Branding; Marketing; Advertising; Customer Satisfaction; Brands and Branding; Consumer Behavior; Consumer Products Industry; Consumer Products Industry
Avery, Jill, and Gerald Zaltman. "The Dimensions of Brand Equity for Nestlé Crunch Bar: A Research Case." Harvard Business School Case 500-083, January 2000.
- Article
Design of Search Engine Services: Channel Interdependence in Search Engine Results
By: Benjamin Edelman and Zhenyu Lai
The authors examine prominent placement of search engines' own services and effects on users' choices. Evaluating a natural experiment in which different results were shown to users who performed similar searches, they find that Google's prominent placement of its... View Details
Keywords: Search Engine; Organic Search; Sponsored Search Advertising; User Interface; Channel Substitution; Search Technology; Consumer Behavior; Online Advertising
Edelman, Benjamin, and Zhenyu Lai. "Design of Search Engine Services: Channel Interdependence in Search Engine Results." Journal of Marketing Research (JMR) 53, no. 6 (December 2016): 881–900. (First posted April 2013.)
- 25 Mar 2011
- Working Paper Summaries
How Do Incumbents Fare in the Face of Increased Service Competition?
- 10 Oct 2013
- Working Paper Summaries
Managing Churn to Maximize Profits
- 17 Jan 2012
- Working Paper Summaries
Expectations, Network Effects and Platform Pricing
- 05 Jul 2006
- Working Paper Summaries
Information Dispersion and Auction Prices
- September–October 2017
- Article
The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests
By: Ron Kohavi and Stefan Thomke
In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing, a small headline change an employee proposed was deemed a low priority and shelved for months until one engineer decided to do a quick online controlled... View Details
Kohavi, Ron, and Stefan Thomke. "The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests." Harvard Business Review 95, no. 5 (September–October 2017): 74–82.
- 02 Apr 2012
- Research & Ideas
Do Online Dating Platforms Help Those Who Need Them Most?
relationships." However, the increased viewing behavior did not lead to increased messaging behavior. Piskorski found that the older, shorter, overweight crowd sent out relatively few messages after viewing hundreds of profiles, as... View Details
- 01 Oct 2008
- Research & Ideas
How Much Time Should CEOs Devote to Customers?
must get out and meet customers on their home turf—in their homes, on job sites, in their offices. Here the CEO has to set an example. AG Lafley, CEO of Procter & Gamble, reinstituted consumer home visits and store visits for himself... View Details
Keywords: by John Quelch
- 01 Dec 2014
- News
Making Big Data Fashionable
get designs to consumers in as little as four weeks—and at an affordable price. In 2012, Moon—who has a background in fashion design, investment banking, corporate strategy, and social commerce startups—launched Trendalytics, a visual... View Details
- December 1998 (Revised April 1999)
- Case
Mind of the Market: Top Down Cognitive Processes, Primer Six
By: Gerald Zaltman and Kathryn A. Braun
Zaltman, Gerald, and Kathryn A. Braun. "Mind of the Market: Top Down Cognitive Processes, Primer Six." Harvard Business School Case 599-006, December 1998. (Revised April 1999.)
- 14 May 2019
- Research & Ideas
Ethics Bots and Other Ways to Move Your Code of Business Conduct Beyond Puffery
company, such as marketing, communications, or consumer behavior specialists, to help design a code that will be understandable to employees. Uber, for example, rolled out a mobile app-focused version of its... View Details
Keywords: by Michael Blanding
- 01 Dec 2015
- News
Faculty Q&A: The Price Is Right
What intrigued you about the pay-what-you-want (PWYW) model? It’s very unusual for a firm or a seller to completely relinquish pricing power to their customers. Typically consumers encounter a price, and then they decide whether or not... View Details
Keywords: Julia Hanna
- 10 Dec 2012
- Research & Ideas
Why We Blab Our Intimate Secrets on Facebook
relatively neutral "Survey of Student Behaviors." The questions were exactly the same in every case. Yet participants in the "unprofessional" condition were almost twice (1.98 times) as likely to admit to having engaged in the various View Details
Keywords: by Carmen Nobel
- 17 Dec 2019
- Working Paper Summaries
Does Apple Anchor a Shopping Mall? The Effect of the Technology Stores on the Formation of Market Structure
- 23 Oct 2018
- Working Paper Summaries
Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging Markets
- 30 May 2024
- News
Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears
still time to register; interested alumnae can find details at the HBS Women’s Association website. Connecticut Club Explores Behavioral Economics with HBS Professor John Beshears The HBS Club of Connecticut hosted HBS Professor John... View Details
Keywords: Margie Kelley
- 01 Jun 2011
- News
Faculty Books
human connection); the destructive behaviors they adopt to relieve their anxiety (busyness, comparing themselves to others, and blaming others for their frustrations); and the behaviors they must adopt to... View Details
- 03 Jun 2010
- Working Paper Summaries