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Show Results For
- All HBS Web
(1,360)
- People (1)
- News (520)
- Research (686)
- Events (3)
- Multimedia (27)
- Faculty Publications (410)
- November 2016
- Case
But, It's For a Good Cause
By: Elizabeth Keenan and John Gourville
Companies have long tried to enhance consumers’ perceptions of their firms and the products they sell in a variety of ways. Such efforts include the development of a brand image that the public views favorably, as in the case of Apple. It extends to the development of... View Details
- 01 Jun 2008
- News
Understanding the Digital Frontier
Web 2.0 opportunities for your firm are endless. Managers can engage with customers via blogs (caution: they take much more time than you think). Victoria’s Secret and thousands of other firms have highly successful exposure on Facebook and MySpace. You can also create... View Details
- 01 Jun 2008
- News
The Making of a School
humanities of life.” In 1924, a $5 million fundraising campaign began for the construction of a campus on a new site across the Charles River. LIFELINE: Heat and electricity traveled across the Charles River via pipes inside the newly... View Details
- 01 Jun 2018
- News
What I Do: Minnie Ingersoll (MBA 2002)
that, not just because it’s the work that we’re doing, but also because I’m able to bring some of my skills from Google to help us run a user-growth campaign to reach people by using some reasonably basic tools of technology.” “A lot of... View Details
- 01 Sep 2010
- News
Social Entrepreneurship Fellows Named
I’ve told my straight friends about problems like this, they express surprise and ask what they can do to help.” That’s where Friendfactor comes in. The enterprise is developing a social networking platform that will launch this fall to encourage LGBT people to create... View Details
- 21 Apr 2003
- Research & Ideas
Will American Brands Be a Casualty of War?
campaigns are successful, what would be the effect on the already struggling American economy? A: Never before have global concerns about American foreign policy so threatened to change consumer behavior. We are not speaking here of the... View Details
Keywords: by Sean Silverthorne
- February 1995 (Revised November 1996)
- Case
MasterCard and World Championship Soccer
By: John A. Quelch and Carin-Isabel Knoop
The MasterCard vice president for global promotions and other MasterCard executives are appraising the results of MasterCard's worldwide sponsorship of the 1994 World Cup soccer championship. They must decide whether to commit to sponsor the 1998 championship to be... View Details
Keywords: Credit Cards; Marketing Strategy; Multinational Firms and Management; Advertising Campaigns; Globalization; Sports; Financial Services Industry; Sports Industry; France; United States
Quelch, John A., and Carin-Isabel Knoop. "MasterCard and World Championship Soccer." Harvard Business School Case 595-040, February 1995. (Revised November 1996.)
- 15 Nov 2016
- News
Enabling the Dream of Building A Healthy Future for India
Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (photo by Susan Young) Surabhi Bhandari (MBA 2017) wants to launch a medical technology startup in India that will help revolutionize health care in her native country. “Multinational companies dominate the... View Details
- 17 Jun 2013
- Research & Ideas
Advertising Symbiosis: The Key to Viral Videos
Old Spice's Twitter campaign. In 2010, Procter & Gamble launched a campaign where Facebook and Twitter users were encouraged to send messages to Isaiah Mustafa, the strapping spokesman for Old Spice who markets the idea that if men... View Details
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
the website, spouses Ramesh and Swati Ramanathan, use another tactic: a poster campaign in which private citizens are encouraged to report whether a bribe was demanded by an official in cooperating governments, in some South India... View Details
- 22 May 2013
- News
Hansjorg Wyss doubles his gift
- 26 Jul 2011
- News
An Exercise in Creativity
- 01 Dec 2012
- News
Chao Family Donates $40 Million to HBS
A MEMORABLE DAY: Dr. Chao and his daughters, flanked by Dean Nohria and Harvard President Drew Faust. HBS and Harvard University have received a $40 million gift from a foundation of Dr. James Si-Cheng Chao and family, in tribute to the life and legacy of the family... View Details
- 01 Dec 2002
- News
Clusters and Competition
Michael E. Porter: learning more about the processes that produce competitive success. Michael E. Porter, acclaimed expert on competitive strategy and leader of the HBS-based Institute for Strategy and Competitiveness, began his luncheon address at the View Details
- 01 Oct 2002
- News
Thinking Outside the Centerfold
“Truth” campaign, which began in Florida in 1997, played to teenagers' natural rebelliousness and got them to thinking about how tobacco companies exploit them. Experts consider the “Truth” campaign to be one of the most successful social... View Details
- 01 Dec 2002
- News
HBS Alumni Association Board of Directors: President's Report
It's been a busy autumn at HBS. In September, the School successfully launched its first-ever capital campaign (see coverage). A few weeks later, the fall reunions were very well attended. The Alumni Board then held a productive meeting... View Details
- 01 Sep 2004
- News
Lisa Churchville (MBA 1979)
warning me about empty-nesting, catch-up contributions to my 401K, and the challenges and stresses of middle age. Right on target for my current stage of life. Hillary Clinton once said that the most painful thing said about her during her husband’s first View Details
- 01 Dec 2004
- News
HBS to Release 2004 Annual Report
exceed our targeted cash from operations.” This year, alumni will receive details of the School’s financial performance in an expanded, annual report format, which will offer a better sense of how HBS financial resources — including gifts from the ongoing $500 million... View Details
- 07 Aug 2012
- News
A Novel Approach
to know the answer!' And you could tell that his wheels were turning. He's always looking for new kernels of ideas, and he gets them from everywhere, which is cool," recalls Lyle, who rejoined BCG after graduation. Emmanuel Coque (MBA 2012), Lyle's Section J Class Gift... View Details