Business To Business Marketing - Publications - Faculty & Research

14 Nov 2022

Top Business School Discuss: From Africa to the MBA

Business, and The Wharton School to learn about their MBA programs and the experience of African students and recent alumni in business school and beyond. The event will feature a moderated panel discussion... View Details

9 AM – 10 AM EDT, 16 Oct 2019
HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: October 16, 2019 - December 11, 2019 View Details

9 AM – 10 AM EDT, 07 Aug 2019
HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: August 7, 2019 - October 2, 2019 View Details

9 AM – 10 AM EST, 09 Jan 2019
HBS Online

HBS Online Business Analytics

Develop a data mindset and the analytical skills to interpret and communicate data. This course will demystify data analysis and equip you with concrete skills to apply in your work or further studies. Program Dates: January 9, 2019 - March 6, 2019 View Details

Web

Alumni - Business & Environment

Alumni Alumni Climate Impact Alumni Climate Impact Alumni founders highlight the innovative solution their company is implementing to address the climate problem. Alumni Events View a complete list of View Details

July–August 2011
Article

Putting Business Models Under the Microscope

By: K. Merchant, Tatiana Sandino and D. Huelsbeck

The article provides advice for financial managers on evaluating business models for corporate performance measurement. Emphasis is given to a study sponsored by the Chartered Institute of Management Accountants (CIMA) that examined the business model of a medical... View Details

Keywords: Business Model; Financial Management; Performance Evaluation

Citation

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July 2003 (Revised April 2005)
Case

Branding Citigroup's Consumer Business

By: Rohit Deshpande and Carin-Isabel Knoop

In Spring 1998, Citicorp and Travelers merged to create a financial powerhouse that united the bank with Travelers' consumer finance and brokerage businesses, including Salomon Smith Barney and Primerica. It was the first U.S. financial services company to combine... View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Relationship Management; Decisions; Asset Management; Investment Banking; Management Teams; Brands and Branding; Relationships; Business and Shareholder Relations; Banking Industry; United States

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Research Summary

Computer-assisted work and business scalability

My dissertation investigates how computer-assisted work (CAW) contributes to the ability of organizations to grow efficiently. Using survey data from over two hundred small wealth management firms, I analyze the relationships between CAW, growth aspirations, product... View Details

July 2005 (Revised February 2007)
Background Note

Principles of Family Business System Change

By: John A. Davis

Identifies several practical principles to keep in mind when changing a family business system. View Details

Keywords: Family Business; Change Management; Organizational Change and Adaptation

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24 Apr 2017
News

Harvard Business School Looks To Diversify Its Case Studies With More Black Executives

December 2001 (Revised March 2003)
Case

Ben Fiorentino: Selling the Family Business

The caseescribes the challenges Ben Fiorentino, the second-generation head of a family-run equipment business, must deal with as he decides whether and how to sell the business. The business is encountering classic problems that confront family-owned firms: The third... View Details

Keywords: Family Business; Negotiation; Business Exit or Shutdown; Management Teams; Agency Theory

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01 Feb 1999
News

More Than a Business

When you call Black Enterprise's corporate offices in Manhattan and ask for Earl G. Graves, you have to specify which one. There's Earl Senior, the chairman, editor, and publisher, who, since founding the magazine in 1970, has turned it... View Details

Keywords: Jeffrey Lazar

Fast Answer

Identifiers in Business Information Databases

Which identifiers are available in Baker Library databases? It can be more efficient to search for companies or securities using identifiers than using names. Identifiers eliminate problems... View Details

22 May 2024
News

Harvard Business School Announces 2024-25 Leadership Fellows

1994
Chapter

Mapping the Business Landscape

By: Pankaj Ghemawat and David J. Collis

Keywords: Business Ventures; Supply and Industry

Citation

Research Summary

Business Leadership and Corporate Social Responsibility

By: Dutch Leonard

This project focuses on how business leaders can be most effective at creating better social outcomes and vibrant, successful businesses at the same time. What forms of leadership -- and in what venues (in the community, in the corporation, in politics, ...) -- turn... View Details

05 Sep 2000
Research & Ideas

Building Bridges Between Education and Business

specific aspects of a company. It's much easier to get a business to open up about its marketing or logistics work, he said, when it doesn't feel... View Details

Keywords: by Martha Lagace