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Publications

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    • All HBS Web  (3,286)
      • Faculty Publications  (928)

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      • Research Summary

      Overview

      By: Jeffrey J. Bussgang

      Start Up Strategy and Management
      Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details

      • Research Summary

      Overview

      By: Rohit Deshpande
      Customer Centricity Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
      • December 2024
      • Article

      Proximate (Co-)Working: Knowledge Spillovers and Social Interactions

      By: Maria P. Roche, Alexander Oettl and Christian Catalini
      We examine the influence of physical proximity on between-start-up knowledge spillovers at one of the largest technology coworking hubs in the United States. Relying on the exogenous assignment of office space to the hub’s 251 start-ups, we find that proximity... View Details
      Keywords: Knowledge Integration; Coworking; Microgeography; Business Startups; Technology Adoption; Diversity; Interpersonal Communication; Knowledge Sharing; Geographic Location
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      Roche, Maria P., Alexander Oettl, and Christian Catalini. "Proximate (Co-)Working: Knowledge Spillovers and Social Interactions." Management Science 70, no. 12 (December 2024).
      • Teaching Interest

      Scaling Ventures, HBS Online

      By: Jeffrey F. Rayport
      This course is for startup founders and senior leaders who have achieved product-market fit and now need to successfully guide their company through cycles of rapid growth and organizational change. Topics include optimal growth rate, recruiting and motivating... View Details
      • Teaching Interest

      Strategy and Technology

      By: Andy Wu

      The Strategy and Technology elective course explores the unique aspects of creating effective strategies for technology-intensive businesses.

      • What strategies win in markets with network effects?
      • How can technology be... View Details
      Keywords: Innovation and Management; Innovation Leadership; Innovation Strategy; Technological Innovation; Patents; Business Strategy; Competitive Advantage; Competitive Strategy; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Technology Adoption; Technology Networks; Technology Platform; Communications Industry; Electronics Industry; Information Technology Industry; Manufacturing Industry; Media and Broadcasting Industry; Technology Industry; Telecommunications Industry; Video Game Industry; Web Services Industry
      • Forthcoming
      • Book

      The Experimentation Machine: Finding Product–Market Fit in the Age of AI

      By: Jeffrey J. Bussgang
      Leverage AI to be a 10x Founder

      Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
      Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
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      Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, forthcoming.
      • Research Summary

      The Servicification of the U.S. Economy: The Role of Startups versus Incumbent Firms

      By: Karen Mills
      Over the last few decades, the U.S. economy has exhibited a significant shift from manufacturing towards services. This transition has been particularly prominent in an important subcategory of services industries that drives innovation and employs many high-wage... View Details
      • Forthcoming
      • Book

      The World Is Your Office: How Work from Anywhere Boosts Talent, Productivity, and Innovation

      By: Prithwiraj Choudhury
      A research-based look at a growing phenomenon—companies allowing their employees to work from anywhere in the world—and how those who adopt this model can boost talent, innovation, and productivity.
      In recent years, companies in a wide range of industries have... View Details
      Keywords: Remote Work; Telecommuting; Employees; Business Offices; Organizational Culture; Retention; Recruitment; Policy; Competitive Advantage
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      Choudhury, Prithwiraj. The World Is Your Office: How Work from Anywhere Boosts Talent, Productivity, and Innovation. Harvard Business Review Press, forthcoming. (Due in April.)
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