Business Offices - Publications - Faculty & Research

21 Oct 2024
Research & Ideas

What Happens in Vegas Could Shape the Metaverse

without much physical interaction: Zoom replaced meetings, Slack subbed for water-cooler talk, and offices stood mostly vacant. “Our view is that the metaverse can still succeed.” Researchers Andy Wu and David R. Clough felt the brunt of... View Details

Keywords: by Scott Nover; Computer; Information Technology

02 Apr 2015
Research & Ideas

Digital Initiative Summit: Companies Must Forget—and Borrow

that's been going for a while and a new business trying to shake that up?" asked Winsor, who is Chief Innovation Officer at Havas. He said striking the right balance between established practices and new... View Details

Keywords: by Dina Gerdeman; Education; Advertising

17 Apr 2017
HBS Case

This Turkish Debt Collector Is Customer-friendly

Debt collectors aren’t perceived as providing great service to debtors.Source: BrianAJackson On the list of industries known for great customer service, debt collection is far from the top—and may not even be on the list at all. “It’s usually a View Details

Keywords: by Michael Blanding; Financial Services

02 May 2005
What Do You Think?

Where is Consumer Generated Marketing Taking Us?

the high cost of replacing iPod batteries (since corrected). The newsgroups, discussion boards, and blogs may contain the seeds of ideas and notions about cutting-edge behaviors suggestive of everything from future business opportunities... View Details

Keywords: by James Heskett

29 Mar 2011
First Look

First Look: March 29

Kids Tom Nicholas and David ChenHarvard Business School Case 811-042 In October 1945, Henry Ford II received a telegram in his office at the Ford Motor Company in Dearborn, Michigan written by Charles... View Details

Keywords: Sean Silverthorne

09 Jul 2018
Research & Ideas

Overcoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D Printer?)

SeventyFour Few phrases in business are more seductive than the one attributed to Ralph Waldo Emerson in the 19th century: “Build a better mousetrap and the world will beat a path to your door.” Unless, of course, what you are selling is... View Details

Keywords: by Michael Blanding; Technology; Consumer Products; Electronics; Industrial Products; Information Technology; Manufacturing; Medical Devices & Supplies; Retail

21 Mar 2011
Research & Ideas

Are We Thinking Too Little, or Too Much?

The most captivating item in Michael Norton's office is a Star Wars The Force Trainer, a toy that allows would-be Jedi warriors to levitate a Ping-Pong ball within a tube using only the power of focused thinking. Norton, a marketing... View Details

Keywords: by Carmen Nobel

06 Nov 2000
Research & Ideas

The Determinants of Corporate Venture Capital Success

parent's strategic focus." The Xerox Corporation originated as a photography-paper business called the Haloid Company. 3 The Haloid Company's entrance into what would later become its principal business... View Details

Keywords: by Paul Gompers & Josh Lerner

31 May 2023
Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

If knowing what customers need is marketing gold, pinpointing exactly when they need it may just be platinum. Services that become part of a customer’s routine may deliver advantages beyond repeat business for a company, Harvard View Details

Keywords: by Rachel Layne; Transportation

17 Jun 2002
Research & Ideas

A Litmus Test for Entrepreneurs

Kuemmerle, who has studied more than fifty start-ups in twenty countries, says entrepreneurs today should take a litmus test of five questions (See sidebar). In this excerpt from Harvard Business Review, Kuemmerle discusses two of the... View Details

Keywords: by Walter Kuemmerle

18 Dec 2012
First Look

First Look: December 18

case:http://hbr.org/search/813060-PDF-ENG Microsoft Office 2007 (Abridged) Iansiti, Marco, and Bianca BuccitelliHarvard Business School Case 613-061 A discussion of the history and processes behind the... View Details

Keywords: Carmen Nobel

16 Jul 2014
HBS Case

Marketing Obamacare

couldn't still succeed, says John Quelch, the Charles Edward Wilson Professor of Business Administration at Harvard Business School and a professor of health policy and management at Harvard School of Public... View Details

Keywords: by Michael Blanding; Health

24 Mar 2020
Research & Ideas

These Coronavirus Heroes Show Us How Crisis Leadership Works

Fellow at Harvard Business School, and former Chair and Chief Executive Officer of Medtronic. [Image: skynesher ] Related Reading Authentic Leadership Rediscovered A Strategy For Steady Leadership in an... View Details

Keywords: by Bill George; Health

02 Feb 2004
What Do You Think?

Leadership: A Matter of Sustaining or Eliminating Groupthink?

in expressing an idea." One anonymous respondent resolved that "If I am not one already, I think I will aspire to be the office fool ..." All of this suggests that successful leaders need a fine sensitivity for times when... View Details

Keywords: by James Heskett

14 May 2013
First Look

First Look: May 14

Supplements the (A) case, 412-002. Purchase this case: http://hbr.org/search/413090-PDF-ENG Harvard Business School Case 813-108 TerraPower John Gilleland, CEO of TerraPower, returned to his office after a... View Details

Keywords: Sean Silverthorne

30 Jul 2014
Lessons from the Classroom

Teaching The Deal

It's best to be nice when negotiating a business deal, but it's also OK to be aggressive in pursuing your interests—as long as you back up your position with facts. "If you're a seller and your price seems high, but it's justified in... View Details

Keywords: by Dina Gerdeman; Education

13 Oct 2003
Research & Ideas

How to Pick Managers for Disruptive Growth

We suspect that the mistakes happen when firms choose managers at any level—from CEO to business unit head to project manager—based on what we call "right stuff" thinking, borrowing the term from Tom Wolfe's famous book and the... View Details

Keywords: by Michael Raynor

12 Oct 1999
Research & Ideas

What It Takes: Minorities in the Executive Suite

We are on the cusp of a new millennium; yet the face of corporate power in the United States remains overwhelmingly white. People of color hold less than 1 percent of all senior executive posts. But what about leaders such as Kenneth Chenault, president and chief... View Details

Keywords: by Judith A. Ross

27 Aug 2012
Research & Ideas

Employee-Suggestion Programs That Work

Bumping up against accepted theories in process improvement, a new research paper from Harvard Business School questions the value of prioritizing problems identified by frontline employees. Citing a hospital safety improvement program... View Details

Keywords: by Paul Guttry

13 Jan 2014
Research & Ideas

How Government Can Restore the Faith of Citizens

be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing unit at Harvard View Details

Keywords: by Michael Blanding

Publications