Brand Positioning - Publications - Faculty & Research

02 Sep 2018
News

Havana Rising

them. In other words, Cuba was open for business. Cuba Educational Travel (CET) was perfectly positioned to take advantage of the opening. Founder Collin Laverty had first visited Cuba on a family trip as a teenager, later completing an... View Details

Keywords: Dan Morrell; photographed by Eve North

22 Feb 2022
News

March 2022 Alumni and Faculty Books

trusted brand in business. Building a Winning Career: A complete guide to securing and thriving in your ideal senior role By William Cowan (MBA 1972) Stradis Pty LTD Do you know how to seek out and win your next executive role? Are you... View Details

01 Jun 2006
News

India Arrives

the airport’s few runways. On the ground, there’s traffic congestion of an entirely different sort. Cars, trucks, three-wheelers, bicycles, rickshaws, and even a couple of horsemen jockey for position on a road far too small to... View Details

Keywords: Julia Hanna

20 Sep 2011
First Look

First Look: September 20

global cooperation, and promote cultural contact and awareness. We use a network approach to demonstrate that the connections between two countries through joint-membership in the same IGOs are associated with a large positive influence... View Details

Keywords: Sean Silverthorne

28 May 2019
News

Alumni and Faculty Books for June 2019

aspirations. Through purposeful steps, bold action, and an unleashed imagination, she built her new life from the ground up. Now she is the CEO of her own multimillion-dollar lifestyle brand and ready to share the steps she took with... View Details

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

March of last year. "Through the last 130 years, Bajaj Group has stood strong with communities, government, and local authorities to make a positive difference to society,” said Bajaj. “In the ongoing fight against COVID-19, we all need... View Details

Web

Oral Histories | Baker Library

Virginia and somebody put my name in the hat, and I interviewed with him and became his cabinet secretary for economic development and environmental protection, which normally isn't together in a cabinet position because there's a natural... View Details

16 Dec 2020
Blog Post

Alumni on the Black Lives Matter Movement

to develop a social justice course at HBS. Endline’s goals are simple: "I want to be one of the positive rioters who makes a difference in the world.” AUGUST 11 Executive Lisa Lewin (MBA 2003) spoke to the HBS alumni podcast Skydeck about... View Details

November 2017
Teaching Note

Reinventing Best Buy

By: John R. Wells and Gabriel Ellsworth

Teaching Note for HBS No. 716-455. On March 1, 2017, Best Buy Company, Inc., North America’s largest retailer of consumer electronics and appliances, announced a third year of comparable-store sales increases and a 20.8% increase in domestic comparable online sales.... View Details

Keywords: Best Buy; Hubert Joly; Renew Blue; Showrooming; Webrooming; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Marketplaces; Turnaround; Consumer Electronics; Consumer Electronics Accessories; Appliances; Stores-within-stores; Store Experience; Store Size; Store Pickup; Store Management; Delivery; Delivery Models; Amazon; Amazon.com; Pricing Strategy; Business Subsidiaries; Business Units; Business Growth and Maturation; Business Model; For-Profit Firms; Customer Focus and Relationships; Customer Satisfaction; Entertainment; Film Entertainment; Games, Gaming, and Gambling; Music Entertainment; Television Entertainment; Theater Entertainment; Price; Profit; Revenue; Geographic Scope; Multinational Firms and Management; Business History; Cost; Selection and Staffing; Reports; Technological Innovation; Job Cuts and Outsourcing; Human Capital; Leading Change; Business or Company Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Management Teams; Brands and Branding; Product Marketing; Consumer Behavior; Demand and Consumers; Media; Distribution; Order Taking and Fulfillment; Distribution Channels; Infrastructure; Product; Service Delivery; Service Operations; Organizational Change and Adaptation; Public Ownership; Problems and Challenges; Programs; Groups and Teams; Sales; Salesforce Management; Strategy; Adaptation; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Expansion; Technology; Hardware; Information Technology; Internet; Mobile Technology; Online Technology; Search Technology; Software; Web; Web Sites; Wireless Technology; Resource Allocation; Computer Industry; Electronics Industry; Entertainment and Recreation Industry; Information Technology Industry; Retail Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; Minnesota; Minneapolis; Saint Paul; St. Paul

Citation

Purchase

01 Jun 1996
News

Class Acts

the Student Association (SA) and began one of the most active tenures of any SA president in recent memory. "I was motivated by the people at HBS and wanted to make a positive impact on the community," explains the friendly and outgoing... View Details

10 Mar 2017
News

The Business of Lego Batman

going to impact their brand in a major way. And so certainly the business issues come into play. Hanna: You've worked on a number of different projects. You have the Lego franchise, and then you have a movie like It, which is a little bit... View Details

Keywords: LEGO; Lego

12 Apr 2010
Research & Ideas

One Report: Better Strategy through Integrated Reporting

the challenge. Globalization, the Internet, and instant communications combine to subject every corporate action to scrutiny whether the company communicates or not. This reality puts every company's reputation and brand at risk. The... View Details

Keywords: by Martha Lagace

Publications