Brand Management Of Places - Publications - Faculty & Research

09 Sep 2024
HBS Case

McDonald’s and the Post #MeToo Rules of Sex in the Workplace

drive-through restaurant with low prices that appealed to working-class families. “The company has built its brand around family dining, so that is especially important to its culture,” explains Paine. Despite its ubiquity, McDonald’s... View Details

Keywords: by Avery Forman; Food & Beverage

19 Jan 2021
In Practice

Leadership Advice for Biden: Restore a Sense of Calm

said: Julie Battilana: Put people and the planet at economy's core My hope is that President Biden and his team will help all of us rebuild strong democratic foundations, and place human beings and the... View Details

Keywords: by Dina Gerdeman

December 2018
Teaching Note

The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize

By: Stephen A. Greyser and Mats Urde

A classroom guide to teaching the case, “The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize” (HBS No. 5-919-410). A fictional case protagonist must present his evaluation to the Nobel Foundation of the scandal affecting one of the Nobel... View Details

Keywords: Nobel Prize; Swedish Academy; Scandal; Reputation; Brands and Branding; Crisis Management

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24 Sep 2014
Op-Ed

The ABCs of Addressing Climate Change (From a Business Perspective)

It's Climate Week in New York City. The schedule features a UN Climate Summit, a People's Climate March, the Clinton Global Initiative, substantial criticism of the whole endeavor, and plenty of agitated interaction. There is a lot of noise here. How can businesses cut... View Details

Keywords: by John Macomber; Energy; Utilities

23 Apr 2019
Blog Post

Propel Your Career Forward with Some of Our Favorite Books

leaders who are true to themselves and lead from a place of integrity. Yet it can be difficult not to emulate others who have been successful and find yourself straying from your own values. In True North,... View Details

February 2001 (Revised September 2005)
Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn

Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details

Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry

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25 Apr 2023
News

Class of 2022 Startups Sweep Alumni New Venture Competition

and Vanessa Royle In the end, Ilana Springer Borkenstein and Eric Gruskin, from the New York region, took the Grand Prize of $75,000 with their startup, M7 Health, an innovative nursing-workforce management... View Details

Keywords: Margie Kelley

2022
Chapter

Capitalism and the Environment

By: Geoffrey Jones

Capitalism drove the environmental decimation of the planet. The environment was seen as a free good, while the consequences of dirty industrial and agricultural processes were seen as external to the firm. Public policies largely allowed this to happen, as politicians... View Details

Keywords: History; Environment; Sustainability; Capitalism; Ethics; Business History; Environmental Sustainability; Green Technology; Pollution; Climate Change

Citation

August 2015 (Revised March 2017)
Case

Planters Nuts

By: Robert J. Dolan and Donald K. Ngwe

In 2012 Planters had about $1 billion in U.S. annual revenues, but had experienced declining unit sales and household penetration over the past six years. The snack nuts category was growing overall, but household spending was shifting away from peanuts, cashews, and... View Details

Keywords: Product Marketing; Product Positioning; Marketing Strategy; Food and Beverage Industry

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Web

Invention of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

28 Nov 2007
Research & Ideas

B2B Branding: Does it Work?

Interbrand's 10 most valuable global brands, we find Microsoft, Intel, IBM, and GE. All generate far more B2B revenues than sales to end consumers. An HBS research team recently conducted a study of top B2B global brands. These View Details

Keywords: by John Quelch; Consumer Products

Web

Impact of the New Medium - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details

01 Feb 1997
News

Shaping the Future of Business: Entrepreneurial Evolution at HBS

every field of business endeavor. Their impact has been significant and broad-based: according to research by Associate Professor Amarnath V. Bhidé, more than one-third of HBS alumni currently View Details

Keywords: Nancy O. Perry and Susan Young; profiles by Garry Emmons

Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

17 Sep 2001
Research & Ideas

Why E-commerce Didn’t Die With the Fall of Webvan

centralized fulfillment center instead of selling from a large number of decentralized pharmacies, and then encourage those people—essentially by cutting the size of their... View Details

Keywords: by Martha Lagace; Consumer Products; Retail

July 2025
Teaching Note

Designed for Purpose: “Never a Failure. Always a Lesson”

By: James Riley and Andrea Dorbu

In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details

Keywords: Cultural Entrepreneurship; Brands and Branding; Luxury; Consumer Behavior; Market Entry and Exit; United States

Citation

22 Feb 2016
Research & Ideas

The ‘Mother of Fair Trade’ was an Unabashed Price Protectionist

was beginning to take hold in the 1920s. Chains and department stores opened across America, using volume sales to offer lower prices on a variety of goods. Gleason encountered competition from these chain stores as well as “pineboards,”... View Details

Keywords: by Dina Gerdeman; Retail; Health; Legal Services

Strong Brands, Strong Relationships

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details

08 Sep 2016
News

Monitoring global supply chains

July 2022
Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey

boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details