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  • All HBS Web  (4,415)
    • People  (23)
    • News  (1,231)
    • Research  (2,509)
    • Events  (5)
    • Multimedia  (9)
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Show Results For

  • All HBS Web  (4,415)
    • People  (23)
    • News  (1,231)
    • Research  (2,509)
    • Events  (5)
    • Multimedia  (9)
  • Faculty Publications  (1,181)
← Page 47 of 4,415 Results →
  • July 2025
  • Case

Designed for Purpose: “Never a Failure. Always a Lesson”

By: James Riley and Andrea Dorbu
In 2017, Rihanna launched Fenty Beauty under LVMH, disrupting the cosmetics industry with an inclusive 'Beauty for All' strategy that emphasized accessibility across skin tones. The brand’s success was followed by the launch of Savage X Fenty, a lingerie line upholding... View Details
Keywords: Cultural Entrepreneurship; Brands and Branding; Luxury; Consumer Behavior; Market Entry and Exit; United States
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Riley, James, and Andrea Dorbu. "Designed for Purpose: “Never a Failure. Always a Lesson”." Harvard Business School Case 426-008, July 2025.
  • Web

Credential of Digital Innovation and Strategy | HBS Online

from a Learning Track . How should I list my Credential of Digital Innovation and Strategy on my resume? + – Once you've earned your Credential of Leadership, Impact, and View Details
  • February 2018
  • Case

Montes Calcados: A Step Ahead

By: James L. Heskett and James T. Kindley
Montes Calçados (MC) is a well-known "fast-fashion" Brazilian manufacturer of casual, but fashionable, shoes for women aged 18–35 in major cities worldwide. To boost its declining revenues, MC must evaluate two growth options: whether to expand distribution online (at... View Details
Keywords: Brands and Branding; Distribution Channels; Growth and Development Strategy; Marketing Strategy; Global Range; Apparel and Accessories Industry; Retail Industry
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Heskett, James L., and James T. Kindley. "Montes Calcados: A Step Ahead." Harvard Business School Brief Case 918-513, February 2018.
  • October 2024
  • Article

Canary Categories

By: Eric Anderson, Chaoqun Chen, Ayelet Israeli and Duncan Simester
Past customer spending in a category is generally a positive signal of future customer spending. We show that there exist “canary categories” for which the reverse is true. Purchases in these categories are a signal that customers are less likely to return to that... View Details
Keywords: Churn; Churn Management; Churn/retention; Assortment Planning; Retail; Retailing; Retailing Industry; Preference Heterogeneity; Assortment Optimization; Customers; Retention; Consumer Behavior; Forecasting and Prediction; Retail Industry
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Anderson, Eric, Chaoqun Chen, Ayelet Israeli, and Duncan Simester. "Canary Categories." Journal of Marketing Research (JMR) 61, no. 5 (October 2024): 872–890.
  • March–April 2023
  • Article

Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?

By: Jill Avery and Marco Bertini
How should a dollar store maintain its brand and price position in the marketplace in the face of rising inflation? Is holding a $1.00 price point still viable in today's marketplace? In this fictional case, managers face inflationary pressures and must decide whether... View Details
Keywords: Pricing; Pricing Strategy; Retailing; Discount Retailing; Discount Store; Marketing; Marketing Strategy; Brands and Branding; Inflation and Deflation; Retail Industry; United States
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Avery, Jill, and Marco Bertini. "Case Study: Should a Dollar Store Raise Prices to Keep Up with Inflation?" Harvard Business Review 101, no. 2 (March–April 2023): 140–144.
  • Web

Souvenirs & Novelties - The Art of American Advertising

The Art of “Posting” Brand Name Management A Marketing Revolution “The province of the advertising novelty is to present to the customer . . .... View Details
  • 21 Dec 2022
  • News

HBS Community Comes Together in Wake of Ukraine Invasion

Julia Kirynova, CEO of Smart Holding; Volodymyr Kostiuk, Executive Director of Farmak; Andrei Pivovarsky, Managing Director of WOG Holding BV;... View Details
  • 07 Nov 2017
  • Blog Post

Women and the MBA: 6 Important Aspects of the HBS Program

At Harvard Business School, 42% of the MBA Class of 2019 are women, and the Women’s Student Association (WSA) is the largest club on campus. Women can face unique challenges in the workplace, and we often... View Details
  • 10 May 2020
  • Blog Post

Let’s Hear it For the Moms – The Incredible Balancing Act of Student Mothers

and around the world, can accomplish. Sally Sorte Bernstein | Class of 2021 Little(s): Olivia (4 months) Pre-HBS Industry: Education, Tech, Management Consulting Proudest Accomplishment: Giving birth to... View Details
  • March 2004 (Revised January 2008)
  • Case

Samsung Electronics Company: Global Marketing Operations

By: John A. Quelch
Samsung's global marketing director is assessing how to build the global brand reputation of the company further and upgrade the company's worldwide brand image. To show how to build a global brand. View Details
Keywords: Global Range; Globalized Firms and Management; Brands and Branding; Reputation
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Quelch, John A., and Anna Harrington. "Samsung Electronics Company: Global Marketing Operations." Harvard Business School Case 504-051, March 2004. (Revised January 2008.)
  • 21 Nov 2019
  • Blog Post

Finding My North Star at the Crossroads of Profit and Purpose

there were workers who would have to spend six months to a year. Growing up, I had met so many people who worked hard at risky places in the steel factory with the primary objective of getting themselves and... View Details
  • Web

The Idea of Instant Photography - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA... View Details
  • October 2003 (Revised January 2004)
  • Case

Burberry

By: Youngme E. Moon, Erika Kussmann, Emma Penick, Susan Wojewoda and Kerry Herman
In 2003, Rose Marie Bravo, Burberry's CEO, is debating how to maintain the currency and cachet of the brand across its broad customer base, while entering new product categories and expanding distribution. In the past five years, the brand has become one of the hottest... View Details
Keywords: Brands and Branding; Management Teams; Luxury; Product Launch; Distribution; Product Positioning; Advertising; Market Entry and Exit; Apparel and Accessories Industry; Fashion Industry; United Kingdom
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Moon, Youngme E., Erika Kussmann, Emma Penick, Susan Wojewoda, and Kerry Herman. "Burberry." Harvard Business School Case 504-048, October 2003. (Revised January 2004.)
  • 28 Mar 2019
  • News

California Alumni Explore Role of Capitalism in Addressing Climate Change

Alan Horn (MBA 1971), chair, Walt Disney Studios; Roland Hwang, managing director, Climate and Clean Energy Program, NRDC. Alan Horn (MBA 1971), Chairman of Walt Disney Studios and Chair View Details
Keywords: Margie Kelley
  • 11 Jun 2014
  • Research & Ideas

In the Future of Sports Investing, Media Is the Best Bet

investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has... View Details
Keywords: by Carmen Nobel; Sports; Financial Services
  • February 2001 (Revised September 2005)
  • Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
  • 24 Apr 2023
  • HBS Case

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

owners to concentrate many duplicative business operations, including manufacturing, in individual states where cannabis is legal. “In many of the places where it’s raised awareness, people can’t even buy... View Details
Keywords: by Jay Fitzgerald; Consumer Products; Food & Beverage
  • February 1987 (Revised January 1989)
  • Case

SmithKline Consumer Products: The Contac Relaunch

In March 1986, a tamperer contaminated CONTAC Cold Capsules, SmithKline Consumer Product's most popular product. To relaunch CONTAC after withdrawing it from the market, the management team had to present a plan of action to the corporation board. They knew CONTAC's 25... View Details
Keywords: Safety; Crisis Management; Product Launch; Pharmaceutical Industry
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Kosnik, Thomas J. "SmithKline Consumer Products: The Contac Relaunch." Harvard Business School Case 588-046, February 1987. (Revised January 1989.)
  • July 2022
  • Case

boAt Lifestyle

By: Rajiv Lal and Kairavi Dey
boAt began as a lifestyle brand in the consumer electronics category in 2016 with the aim of bringing affordable, durable, and fashionable audio products and accessories to millennials and Gen-Z customers in India. Born in 2016 with Amazon India as its only sales... View Details
Keywords: Marketing; Brands and Branding; Initial Public Offering; Digital Marketing; Product Development; Product Marketing; Business or Company Management; Electronics Industry; Consumer Products Industry; Web Services Industry; Asia; India
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Lal, Rajiv, and Kairavi Dey. "boAt Lifestyle." Harvard Business School Case 523-019, July 2022.
  • 24 Jul 2014
  • Blog Post

Create a Content Marketing Strategy for your Talent Acquisitions Team

As a talent acquisitions manager or a marketing manager within a human resources team, you’ve probably asked yourself how to reach large quantities of high quality candidates... View Details
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