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  • All HBS Web  (1,535)
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  • All HBS Web  (1,535)
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    • News  (433)
    • Research  (1,002)
    • Multimedia  (2)
  • Faculty Publications  (293)
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  • 05 Jan 2010
  • First Look

First Look: January 5

(revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions.... View Details
Keywords: Martha Lagace
  • 15 Oct 2019
  • News

Examining Climate Change From a Business Perspective

that make achieving the agreement’s goals so difficult. “I wrote the case to better understand how so many of us view climate change as both a global threat and one of the most important issues facing business in the 21st century, and yet so little has been done about... View Details
  • Web

Harvard Business School

worked in Kansas City, Missouri where he oversaw an experimental summer project for Gordon T. Beaham III (HBS '58). The project, Black Light, Inc., produced comic strips for a television cartoon series marketed for Black children. 16... View Details
  • 01 Jan 2004
  • News

A. G. Lafley, MBA 1977

P&G recently reported the strongest earnings in its long history, and its stock price has doubled since 2000. Key ingredients in the company's resurgence include innovation, micromarketing, and an emphasis on nurturing talent. Notes... View Details
  • 30 Nov 2018
  • What Do You Think?

What’s the Best Administrative Approach to Climate Change?

Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
Keywords: by James Heskett; Energy
  • 01 Jun 2016
  • News

How Do I Get Your Job?

price point, packaging, colors. I wanted to make a product that I would buy and that my friends would buy. OW: I’m sure it wasn’t all smooth sailing in the early months or years. Were there any moments where you thought, this is not going... View Details
Keywords: April White
  • 25 Aug 2014
  • News

Wendell P. Weeks, MBA 1987

appealed to Weeks when he arrived at Corning as a Price Waterhouse consultant after graduating from Lehigh University. “I was impressed with the people and what the company stood for,” he recalls. The feeling was mutual: Corning asked him... View Details
Keywords: Susan Young
  • 01 Dec 2020
  • News

The Camel and the Unicorn

become even more popular as the COVID-19 pandemic has made both the Valley’s products and its real estate prices seem ever more impractical. But if those dire predictions come true, it might not be because of inflated valuations. It could... View Details
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

more than $10 billion in deal volume per year, on average, but they also play an important role in defining the relationship between inside and outside shareholders in every public company. Delaware courts and lawyers in transactional... View Details
Keywords: Sean Silverthorne
  • 28 May 2014
  • Research & Ideas

Building Histories of Emerging Economies One Interview at a Time

leaders who managed to navigate their organizations through unpredictable social, political, and regulatory environments. To help fill this gap, Harvard Business School's Creating Emerging Markets project is building a rich library of... View Details
Keywords: by Julia Hanna
  • 16 May 2011
  • Research & Ideas

What Loyalty? High-End Customers are First to Flee

threat of increased service competition," says Campbell. Differences Across Markets Customers and companies trade off between price and service. "Every customer has his or her own level of service sensitivity," says Buell.... View Details
Keywords: by Julia Hanna
  • 21 Dec 2010
  • First Look

First Look: December 21

puzzling. We conducted an ethnographic investigation to examine the nature of events that compelled managers to engage in redundant communication. Our study of the communication patterns of project managers in six companies across three... View Details
  • 15 Dec 2024
  • News

Forward Thinking

foresees AI model training becoming less energy intensive, too, with costs dropping as much as 90 percent in two to three years with the development of more efficient computer chips and training algorithms. “Just as the price of computing... View Details
Keywords: Janine White; Illustrations by Richard Borge; Electric Power Generation, Transmission, Distribution; Utilities
  • 01 Jun 2022
  • News

Making It Count

Image by Martin Leon Barreto In 2021, while the pandemic was amplifying social inequities and climate catastrophes, investors were busy pouring more money than ever into environmental, social, and governance (ESG) investments: In the United States alone, an estimated... View Details
Keywords: Jen McFarland Flint
  • 01 Jun 2006
  • News

A Capital Asset

twenty-year federal pollution suit against sugar growers and a $7.8 billion bill signed by President Clinton, the project, said to be the most ambitious such effort in U.S. history, involves buying land around the Everglades and undoing... View Details
Keywords: Garry Emmons; Executive, Legislative, and Other General Government Support; Government
  • 09 Apr 2024
  • Blog Post

IFC India: JSW Steel

to innovators that have invented and disseminated new battery chemistries, so many projects demonstrate extreme promise for a wealthier, healthier future India. Our research focus area was decarbonizing steel production, a notoriously... View Details
  • 15 Oct 2024
  • News

Ratan Tata, Visionary Business Leader, Dies at 86

health and agricultural projects for poorer Indians. In the United States, he and Tata Trusts contributed millions of dollars to several universities—including his alma maters Cornell and the Harvard Business School—for research... View Details
  • 01 Dec 2018
  • News

Case Study: Your Data, Your Health

challenge to bulletin@hbs.edu From Baker Library | Bloomberg Center: According to Forbes, the healthcare industry is “increasingly recognizing the need to better serve women,” with digital women’s health plays (Femtech) receiving over $1 View Details
Keywords: Jen McFarland Flint
  • 01 Oct 2002
  • News

Ann M. Fudge

from corporations and boardrooms to national magazines to a project to elect a woman President of the United States. Upon graduation, Fudge went to work for General Mills and advanced from marketing assistant to marketing director in six... View Details
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

In 1998, Internet advertising revenue passed the $1 billion mark, more than double its 1997 level. Indeed, although the Internet entered the media fray barely four years ago, its revenues from national advertisers already surpass those of... View Details
Keywords: by Peter K. Jacobs; Advertising
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