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  • September 1990 (Revised May 1991)
  • Case

George A. Hormel & Co.

By: Ray A. Goldberg
Keywords: Food and Beverage Industry
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Goldberg, Ray A. "George A. Hormel & Co." Harvard Business School Case 591-026, September 1990. (Revised May 1991.)
  • June 1990
  • Supplement

Perrier Relaunch

By: Stephen A. Greyser and Norman Klein
Supplements Perrier Recall: A Source of Trouble. View Details
Keywords: Product Launch; Food and Beverage Industry
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Greyser, Stephen A., and Norman Klein. "Perrier Relaunch." Harvard Business School Supplement 590-130, June 1990.
  • July 1989 (Revised March 1992)
  • Case

Cooperative Company Friesland: A Cooperative Joint Venture in Condensed Milk

By: Ray A. Goldberg
Keywords: Joint Ventures; Cooperative Ownership; Food and Beverage Industry
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Goldberg, Ray A. "Cooperative Company Friesland: A Cooperative Joint Venture in Condensed Milk." Harvard Business School Case 590-014, July 1989. (Revised March 1992.)
  • September 1987 (Revised May 1993)
  • Case

Pizza Hut, Inc.

Pizza Hut, Inc. is a franchisor of eat-in pizza restaurants. It has decided to enter the home delivery market and is in the process of implementing that strategy. The case traces the development of the home delivery concept at Pizza Hut and the interaction between the... View Details
Keywords: Organizational Change and Adaptation; Expansion; Franchise Ownership; Product Launch; Food and Beverage Industry; United States
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Kaufmann, Patrick J. "Pizza Hut, Inc." Harvard Business School Case 588-011, September 1987. (Revised May 1993.)
  • December 1986
  • Case

General Mills, Inc.: Manufacturing Year 2000 Task Force

By: Ray A. Goldberg and Juan Enriquez-Cabot
Keywords: Food and Beverage Industry
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Goldberg, Ray A., and Juan Enriquez-Cabot. "General Mills, Inc.: Manufacturing Year 2000 Task Force." Harvard Business School Case 587-111, December 1986.
  • May 1986 (Revised July 1995)
  • Case

General Mills, Inc.: Yoplait Custard-Style Yogurt (A)

By: John A. Quelch
Yoplait's director of new product development is evaluating alternative line extensions including custard-style Yoplait. He must determine what additional research to recommend. Options include a mini-market test, a simulated test market and a fully-fledged test... View Details
Keywords: Food; Product Development; Product Marketing; Food and Beverage Industry; United States
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Quelch, John A. "General Mills, Inc.: Yoplait Custard-Style Yogurt (A)." Harvard Business School Case 586-087, May 1986. (Revised July 1995.)
  • October 1979 (Revised April 1980)
  • Case

Dunkin' Donuts (D): New Product Introduction

By: Hirotaka Takeuchi
Keywords: Product Marketing; Product Launch; Food and Beverage Industry
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Takeuchi, Hirotaka. "Dunkin' Donuts (D): New Product Introduction." Harvard Business School Case 580-038, October 1979. (Revised April 1980.)
  • January 1980 (Revised July 1985)
  • Case

Anderson Clayton Foods (A)

By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
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Salmon, Walter J., and Steven R. Palesy. "Anderson Clayton Foods (A)." Harvard Business School Case 580-004, January 1980. (Revised July 1985.)
  • 1994
  • Book

Adding Value: Brands and Marketing in Food and Drink

By: Geoffrey Jones and Nicholas J. Morgan
Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry
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Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
  • December 1978 (Revised January 1986)
  • Case

Pepsi-Cola (A)

By: Walter J. Salmon and Steven R. Palesy
Combining aspects of a functionally organized marketing management system, with a franchised channel of distribution network. Focuses on extending an innovative promotional program to a market where competitive conditions differ. View Details
Keywords: Innovation Strategy; Management; Marketing; Marketing Reference Programs; Network Effects; Distribution; Organizational Design; Franchise Ownership; Competition; Food and Beverage Industry
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Salmon, Walter J., and Steven R. Palesy. "Pepsi-Cola (A)." Harvard Business School Case 579-108, December 1978. (Revised January 1986.)
  • January 1979 (Revised November 1982)
  • Case

General Foods: Powdered Soft Drinks (B)

By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
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Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (B)." Harvard Business School Case 579-105, January 1979. (Revised November 1982.)
  • December 1978 (Revised November 1982)
  • Case

General Foods: Powdered Soft Drinks (A)

By: Walter J. Salmon and Steven R. Palesy
Keywords: Food and Beverage Industry
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Salmon, Walter J., and Steven R. Palesy. "General Foods: Powdered Soft Drinks (A)." Harvard Business School Case 579-104, December 1978. (Revised November 1982.)
  • December 1982 (Revised January 1994)
  • Case

Breakfast Foods Corp. (B)

By: David E. Bell
Keywords: Food and Beverage Industry
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Bell, David E. "Breakfast Foods Corp. (B)." Harvard Business School Case 183-135, December 1982. (Revised January 1994.)
  • December 1997 (Revised May 2008)
  • Supplement

Wolfgang Keller at Konigsbrau-TAK (B)

By: John J. Gabarro
This is the supplement to “Wolfgang Keller at Königsbräu-TAK (A).” This case is a modernized revision of the popular case “Wolfgang Keller at Königsbräu-Hellas (B).” View Details
Keywords: Food and Beverage Industry; Greece
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Gabarro, John J. "Wolfgang Keller at Konigsbrau-TAK (B)." Harvard Business School Supplement 498-046, December 1997. (Revised May 2008.)
  • February 1982 (Revised April 1994)
  • Case

Breakfast Foods Corp. (A)

By: David E. Bell
Keywords: Food and Beverage Industry
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Bell, David E. "Breakfast Foods Corp. (A)." Harvard Business School Case 182-202, February 1982. (Revised April 1994.)
  • February 1999 (Revised October 1999)
  • Supplement

Cherkizovsky Group (B), The

By: Lynn S. Paine and Hal Hogan
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry; Russia
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Paine, Lynn S., and Hal Hogan. "Cherkizovsky Group (B), The." Harvard Business School Supplement 399-120, February 1999. (Revised October 1999.)
  • February 1999 (Revised October 1999)
  • Case

Cherkizovsky Group (A), The

By: Lynn S. Paine and Hal Hogan
Describes the transformation of a formerly state-owned meat processing plant in Russia into a privately-owned and operated food processing conglomerate under Russia's economic reforms of the 1990s. Among the challenges the CEO, Igor Babaev, and his top management team... View Details
Keywords: Competitive Strategy; Privatization; Transformation; Global Strategy; Culture; Food and Beverage Industry; Russia
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Paine, Lynn S., and Hal Hogan. "Cherkizovsky Group (A), The." Harvard Business School Case 399-119, February 1999. (Revised October 1999.)
  • July 1998
  • Teaching Note

Pepsi's Regeneration, 1990-1993 TN

By: David A. Garvin
Teaching Note for (9-395-048). View Details
Keywords: Food and Beverage Industry
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Garvin, David A. "Pepsi's Regeneration, 1990-1993 TN." Harvard Business School Teaching Note 399-019, July 1998.
  • April 1998
  • Case

C&S Wholesale Grocers

Discusses an aggressive team that has been successful in assimilating manufacturers' and chains' distribution role on the basis of cost and performance. View Details
Keywords: Competition; Distribution; Management Teams; Food and Beverage Industry
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McKenney, James L. "C&S Wholesale Grocers." Harvard Business School Case 398-108, April 1998.
  • June 1995
  • Teaching Note

Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive TN

By: Richard E. Walton
Teaching Note for (9-392-025). View Details
Keywords: Value; Business Ventures; Creativity; Marketing; Business and Shareholder Relations; Policy; Business Growth and Maturation; Organizational Culture; Performance Effectiveness; Competency and Skills; Managerial Roles; Compensation and Benefits; Food and Beverage Industry
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Walton, Richard E. "Ben & Jerry's Homemade Ice Cream Inc.: Keeping the Mission(s) Alive TN." Harvard Business School Teaching Note 395-238, June 1995.
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