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Show Results For
- All HBS Web
(12,412)
- People (32)
- News (2,177)
- Research (8,327)
- Events (97)
- Multimedia (108)
- Faculty Publications (6,378)
- June, 2023
- Article
Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change
By: Marissa Kimsey, Thijs Geradts and Julie Battilana
There is a growing interest in large companies pursuing a new purpose—changing their core reason for being from a singular focus on financial gain to a renewed responsibility to people and the planet alongside profit. Yet knowledge of how a large company can walk that... View Details
Kimsey, Marissa, Thijs Geradts, and Julie Battilana. "Walking the Purpose-Talk Inside a Large Company: Sustainable Product Development as an Instance of Divergent Change." Special Issue on Corporate Purpose. Strategy Science 8, no. 2 (June, 2023): 311–321.
- 2006
- Book
Service Productivity Management: Improving Service Performance Using Data Envelopment Analysis
By: H. David Sherman and Joe Zhu
Here is an in-depth guide to the most powerful available benchmarking technique for improving service organization performance—Data Envelopment Analysis (DEA). The book outlines DEA as a benchmarking technique, identifies high cost service units, isolates specific... View Details
Sherman, H. David, and Joe Zhu. Service Productivity Management: Improving Service Performance Using Data Envelopment Analysis. Boston, MA: Springer, 2006.
- Article
When the Name Is the Game
By: Marco Bertini, John Gourville and Elie Ofek
In Romeo and Juliet, the fair maiden asks, "What's in a name?" When it comes to marketing next-generation products for the global marketplace, we have done extensive research and found that names can play an enormous role in a product's success. View Details
Keywords: Next-generation Products; Product Development; Brands and Branding; Marketing; Global Range
Bertini, Marco, John Gourville, and Elie Ofek. "When the Name Is the Game." Business Strategy Review 22, no. 3 (Fall 2011): 50–55.
- November 2014 (Revised March 2015)
- Case
Disrupting the Meat Industry: Tissue Culture Beef
By: Jose B. Alvarez and Matthew G. Preble
Dr. Mark Post and his team at Maastricht University were perfecting their tissue culture beef product—made entirely from muscle grown in his lab—to give it the same taste, texture and appearance of a traditional beef hamburger. A previous iteration of this product had... View Details
Keywords: Innovation; Beef Production; Environmental Impacts Of Food Production; Agribusiness; Animal-Based Agribusiness; Disruptive Innovation; Innovation and Invention; Environmental Sustainability; Food; Agriculture and Agribusiness Industry; Food and Beverage Industry; Netherlands; United States; United Kingdom
Alvarez, Jose B., and Matthew G. Preble. "Disrupting the Meat Industry: Tissue Culture Beef." Harvard Business School Case 515-001, November 2014. (Revised March 2015.)
- April 1987
- Supplement
Inland Steel Co. Product Policy (L): Closed Loop Shape Control
By: Benson P. Shapiro and Lawrence B. Levine
Shapiro, Benson P., and Lawrence B. Levine. "Inland Steel Co. Product Policy (L): Closed Loop Shape Control." Harvard Business School Supplement 587-145, April 1987.
- 01 Feb 2000
- News
Better Mousetraps: At Product Design Fair, Student Ideas Get Real
Actually, we like to see them fail as often and as early as possible," Assistant Professor Stefan H. Thomke said with a wink as he watched students in his elective MBA course Managing Product Development... View Details
Keywords: Margie Kelley
- August 1994 (Revised May 1999)
- Teaching Note
Citizen Watch Company, Ltd.: Cost Reduction for Mature Products TN
By: Robin Cooper and Robert S. Kaplan
- December 2010
- Article
Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia
By: Nava Ashraf, James Berry and Jesse M. Shapiro
The controversy over how much to charge for health products in the developing world rests, in part, on whether higher prices can increase use, either by targeting distribution to high-use households (a screening effect), or by stimulating use psychologically through a... View Details
Ashraf, Nava, James Berry, and Jesse M. Shapiro. "Can Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia." American Economic Review 100, no. 5 (December 2010): 2383–2413. (Online Appendix.)
- 2018
- Working Paper
Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program
By: Tomomichi Amano and Hiroshi Ohashi
In differentiated goods markets with societal implications, quality standards are commonly implemented to avoid the under-provision of innovation. Firms have clear incentives to engage in strategic behavior because policymakers use market outcomes as a benchmark in... View Details
Keywords: Product Differentiation; Energy Efficiency Standards; Ratcheting; Diffusion Of Innovation; Technological Innovation; Competition; Quality; Governing Rules, Regulations, and Reforms; Policy
Amano, Tomomichi, and Hiroshi Ohashi. "Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program." Harvard Business School Working Paper, No. 19-021, September 2018.
- May 2017
- Case
Four Products: Predicting Diffusion (2017)
By: John Gourville
One job of product managers, marketers, strategic planners, and other corporate executives is to predict what the demand will be for a new product. This task is easier for certain classes of new products than for others. For new consumer package goods, for instance,... View Details
- January 2020
- Article
Can Thoughts of Having Less Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption
By: Kelly Goldsmith, Caroline Roux and Anne Wilson
Goldsmith, Kelly, Caroline Roux, and Anne Wilson. "Can Thoughts of Having Less Promote Prosocial Preferences? The Relationship between Scarcity, Construal Level, and Sustainable Product Adoption." Journal of the Association for Consumer Research 5, no. 1 (January 2020): 70–82.
- April 2008
- Teaching Note
A Day in the Life of Alex Sander: Driving in the Fast Lane at Landon Care Products (Brief Case)
Teaching Note for 2177 View Details
Keywords: Organizational Behavior; Leadership, Personal Strategy ＆ Style; Human Resource Management; Career Advancement; Product Management; 360-degree Feedback; Relationship Management; Managing Difficult Interactions; Top Performers; Conflict Management; Leadership; Organizations; Personal Development and Career; Human Resources; Product Marketing
- 06 Sep 2018
- News
Why U.S. Grocery Chains Need More (and Better) Store-Brand Products
- December 1999
- Case
Hewlett Packard Co.'s Home Products Division (D): The Matrix Model
By: David J. Arnold and Carin-Isabel Knoop
Supplements the (A) case. View Details
Arnold, David J., and Carin-Isabel Knoop. "Hewlett Packard Co.'s Home Products Division (D): The Matrix Model." Harvard Business School Case 500-063, December 1999.
- 24 Apr 2014
- News
A reformed fiscal policy is vital to renewing US productivity
Richard H. K. Vietor, Baker Foundation Professor, is an expert on how nations compete—and he’s worried about the United States. Vietor focuses on government policies, laws, and other actions that affect competitiveness, defined as the... View Details
- March 1998
- Teaching Note
Electric Vehicles: Pipe Dream or Product of the Future? TN
By: Clayton M. Christensen
Teaching Note for (1-698-065). (A reprint not in this system). View Details
Reflections on the 2013 Decade Award: 'Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited' Ten Years Later
Academy of Management Review 40, no. 4 (October 2015): 497–514. View Details
- 26 Aug 2001 - 30 Aug 2001
- Conference Presentation
Developing Products on Internet Time: Managing Innovation in Turbulent Environments
By: Alan MacCormack
- December 2022 (Revised January 2023)
- Case
Cann: High Hopes for Cannabis Infused Beverages
By: Ayelet Israeli and Anne V. Wilson
Founded in 2018 by Jake Bullock and Luke Anderson, Cann sold “social tonics,” or cannabis-infused beverages. By 2022, the company had several notable celebrity investors and talent partners, had sold over 10 million beverages to consumers, was distributing in six... View Details
Keywords: Stigma; Product Innovation; Product Introduction; Product Differentiation; New Products; New Product Marketing; New Product Management; Brand Management; Branding; Packaging; Positioning; Growth Strategy And Execution; Growth; Cannabis Industry; Purpose; Purpose Brands; LGBTQ; Direct-to-consumer; DTC; Regulations; Channels Of Distribution; Product Development; Product Marketing; Product Positioning; Product; Innovation and Invention; Brands and Branding; Marketing; Marketing Communications; Marketing Channels; Advertising; Advertising Campaigns; Digital Marketing; Market Entry and Exit; Governing Rules, Regulations, and Reforms; Consumer Products Industry; Consumer Products Industry; United States; Canada; North America
Israeli, Ayelet, and Anne V. Wilson. "Cann: High Hopes for Cannabis Infused Beverages." Harvard Business School Case 523-074, December 2022. (Revised January 2023.)
- December 2004
- Article
Emancipation and Empire: Reconstructing the Worldwide Web of Cotton Production in the Age of the American Civil War
By: Sven Beckert
Beckert, Sven. "Emancipation and Empire: Reconstructing the Worldwide Web of Cotton Production in the Age of the American Civil War." American Historical Review 109, no. 5 (December 2004): 1405–1438.