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  • 28 Oct 2015
  • Research & Ideas

A Dedication to Creation: India's Ad Man Ranjan Kapur

One day in 1966 while Ranjan Kapur was walking in midtown Manhattan, a black limo pulled up alongside. A man he instantly recognized as advertising icon David Ogilvy, founder of the agency where Kapur had recently been hired, stepped out... View Details
Keywords: by Sean Silverthorne; Advertising
  • 09 Jan 2006
  • Research & Ideas

Rebuilding Commercial Real Estate

perhaps not 9 percent, but higher than today's 5 or 6 percent. He finds wisdom in a quarter-century-old article titled "The Answer Is Nine" by Stephen Steppe, who argued that returns on commercial real estate may dip during... View Details
Keywords: by Roger Thompson; Construction; Real Estate
  • 21 Oct 2013
  • Research & Ideas

Missing the Wave in Ship Transport

to produce based on the naive assumption that there will be "zero supply response, so that earnings will always be the same" as they were in a particular time period. This assumption is wrong. Owners,... View Details
Keywords: by Kim Girard; Transportation
  • 08 May 2006
  • Research & Ideas

The Cost of Cutting in Line

No one likes to waste time standing in line. So why don't more people try to bribe their way to the front? Should companies allow some customers to move to the front of the line for a hefty fee? Is there a market for time? Felix... View Details
Keywords: by Sean Silverthorne
  • 29 Apr 2002
  • Research & Ideas

Star Power! How to Win in Professional Services

telephone call away. When they have any concerns or suggestions, the CEO will hear them in real time. Professional service firm leaders are always in the midst of their partners and fellow owners, which is View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
  • 25 Jan 2000
  • Research & Ideas

Strategic Alliances

a mutual course benefiting each of their strategies, HBS professor James Austin, head of the School's Initiative on Social Enterprise (ISE), took note. "Here was a new arena," he says, "in which the goals of different kinds of... View Details
Keywords: by Nancy O. Perry
  • 31 May 2016
  • HBS Case

Who Owns Space?

businesspersons are going to great lengths and great personal expense to put their stamp on commercial space travel and the so-called New Space sector, turning a very cold place into a hotbed of startup activity. Professor Matt Weinzierl... View Details
Keywords: Re: Matthew C. Weinzierl; Aerospace
  • 24 Aug 2009
  • Research & Ideas

SuperCorp: Values as Guidance System

Many people today are focused on the global economic crisis, but Harvard Business School professor Rosabeth Moss Kanter sees also a global crisis of business. The model of American capitalism that worked so well to raise the fortunes of... View Details
Keywords: by Rosabeth Moss Kanter
  • 12 Nov 2015
  • Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

“I’m going to make some humble suggestions. I’m not a doctor and I don’t play one on TV either. I have very little credibility here,” he joked. “But I do know something about consumers and consumer... View Details
Keywords: by Dina Gerdeman; Health
  • 10 Jun 2013
  • Research & Ideas

How Numbers Talk to People

many of these CSI-like stories, and they almost always yield substantial financial or operational benefits. Sometimes the CSI stories do involve deeper quantitative and statistical analysis. One member of... View Details
  • 12 Oct 1999
  • Research & Ideas

Media Metamorphosis: Advertising in the Technology Age

media-based compensation, and the rise of media buying services, the authors also foresee continued downward pressure on advertising rates. Nobel Laureate Herbert A. Simon once said, "A wealth of information creates a poverty of... View Details
Keywords: by Peter K. Jacobs; Advertising
  • 29 May 2001
  • Research & Ideas

How Technological Disruption Changes Everything

disrupted. At a plenary session at the HBS Global Alumni Conference 2001, Christensen expanded on the work highlighted in his 1997 book, The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail. Disruptive technologies... View Details
Keywords: by Sean Silverthorne; Health
  • 28 Jan 2013
  • Research & Ideas

Helping Yelp Create More Accurate Reviews

Some reviewers are always critical and leave worse reviews on average; others might always be positive, fawning over every restaurant's spaghetti or tuna sub. Still others are... View Details
Keywords: by Kim Girard; Food & Beverage
  • 03 Jul 2018
  • What Do You Think?

Should CEO Satya Nadella Cancel Microsoft’s Contract with ICE?

than a yes or no response, particularly in view of his emphasis on organizational culture. For example, Kisiah commented, “Microsoft should not get involved in politics. It does have employees and customers with all types of political... View Details
Keywords: by James Heskett; Computer; Technology
  • 22 Nov 2006
  • Research & Ideas

CEO Succession: The Case at Ford

Carly Fiorina, who had problems at Hewlett Packard? Mulally has a terrific record in managing a manufacturing or assembly manufacturing business. A: Well, I've already touched on a key element, and that is how much do they know about the... View Details
Keywords: by Jim Aisner; Auto; Employment
  • 09 Oct 2019
  • Research & Ideas

For Better Ideas, Bring the Right People to the Brainstorm

have shown that entrepreneurs generally score higher on this measure. "A classic extroverted person is always sharing stories and anecdotes." The other measure tested, extroversion, relates to how... View Details
Keywords: by Michael Blanding
  • 14 Jun 2004
  • Research & Ideas

The Big Money for Big Projects

statistical analysis, there are relatively few projects (approximately 300 per year, but only 40 to 50 large ones costing more than $500 million). These projects tend to have long lives and many idiosyncratic features. As a result,... View Details
Keywords: by Ann Cullen; Financial Services
  • 15 Aug 2005
  • Research & Ideas

The Founding CEO’s Dilemma: Stay or Go?

professor Wasserman to learn more about his research.New Business: Tell us about your research. Noam Wasserman: My research focuses on founder frustrations in entrepreneurial firms, with a particular emphasis View Details
  • 29 Oct 2014
  • Research & Ideas

Inventing Products is Less Valuable Than Inventing Ideas

Companies also have to weigh the importance of protecting the primary versus the generative value of a product. The natural way to protect an idea is to patent it, but that mechanism is not always effective. Epilady invented a new way of... View Details
Keywords: by Michael Blanding; Technology
  • 16 Apr 2001
  • Research & Ideas

Angels Face the Innovator’s Dilemma

fast growth. "This is not an indictment of them," Christensen emphasized. "This is an absolutely normal progression of economic institutions as they become successful." In his remarks, Christensen shared his views on... View Details
Keywords: by Martha Lagace; Financial Services
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