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Show Results For
- All HBS Web
(1,083)
- News (115)
- Research (835)
- Events (1)
- Multimedia (2)
- Faculty Publications (594)
- 01 Dec 2011
- News
Inside MTV’s Global Fame
integrated marketing, constantly cutting deals with advertisers not just to buy spots on MTV Europe but also to sponsor entire shows and concerts and to offer unique rewards to viewers as well. He takes credit (or blame) for MTV’s being... View Details
- Career Coach
Vincent Dessain
of the Harvard Business School Europe Research Center based in Paris. Through his work, Vincent has built an extensive and deep network with the European corporate world in many industrial sectors. He is also in close contact with the... View Details
Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising
- 09 Mar 2020
- Research & Ideas
Warring Algorithms Could Be Driving Up Consumer Prices
antitrust authorities, who fear they could ultimately harm consumers by raising prices above typical competitive levels. It doesn’t seem too long ago when a price change was a major strategic decision for companies, requiring extensive data analysis, management... View Details
- 07 Feb 2012
- First Look
First Look: February 7
survey a sampling of the research questions these data help to answer. Advertising Disclosures: Measuring Labeling Alternatives in Internet Search Engines Authors:Benjamin G. Edelman and Duncan S. Gilchrist Publication:Information... View Details
Keywords: Sean Silverthorne
- 21 Jan 2009
- First Look
First Look: January 21, 2009
how much to bid for the loans. Purchase this case: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=209088 The Suzlon Edge Harvard Business School Case 708-051 With prices of oil, coal and gas at historically high levels, the wind View Details
Keywords: Martha Lagace
- January 2011 (Revised July 2012)
- Case
National Public Broadcasting
By: Richard S. Ruback and Royce Yudkoff
Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Financial Management; Ownership; Advertising Industry; Advertising Industry
Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting." Harvard Business School Case 211-058, January 2011. (Revised July 2012.)
- December 2010
- Supplement
Ad Classification at Right Media — slide supplement
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
- 16 Jun 2014
- Research & Ideas
The Unfulfilled Promise of Educational Technology
Not only has technology entered nearly every area of our personal life, it's the rare industry that isn't computerized, networked, and advertised on Facebook. Except one: education. Outside of the occasional... View Details
- March 2009
- Teaching Note
Sex, Drugs, and Rock 'n Roll: The MTV Approach to Tackling HIV/AIDS (TN)
By: Tarun Khanna, Sonali R. Bloom and David E. Bloom
Teaching Note for [709429]. View Details
- 31 Mar 2023
- Blog Post
How to Come Out at Work
felt the most affirmed and championed when my team has seen my distinct lived experience as an asset, not just an advertisement opportunity. Social Finance did just that and allowed me to leverage my queer identity and global health... View Details
- 19 Feb 2013
- First Look
First Look: Feb. 19
have become quite influential and controversial in the technology industries they touch. The goal of this paper is to shed light on the role and efficiency tradeoffs of these new patent intermediaries. Finally, we offer a provisional... View Details
Keywords: Sean Silverthorne
- 30 Jul 2013
- First Look
First Look: July 30
Firm in a Nascent Industry By: Zuzul, Tiona, and Amy C. Edmondson Abstract—This paper explores how entrepreneurs' efforts to legitimate a firm and a nascent industry affect the internal development of the... View Details
Keywords: Anna Secino
- 15 Dec 2015
- News
The Year in Ideas 2015
most nimble creators will move from a mobile-first to a mobile-only approach. “The strongest brands will continue to do what they do best—superserve their audiences—but the native advertising model will meaningfully challenge the... View Details
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
to grow this advertising model in ways that have exceeded anyone's expectation. And just think about it, there are 7.5 billion people on the planet and a third of them [have used]on Facebook? I mean, wow, this is crazy. Kenny: What were... View Details
- 09 Mar 2010
- First Look
First Look: March 9
.com sites, and we crawl more than 285,000 of these domains to analyze their revenue sources. We find that 80% are supported by pay-per-click ads, often advertising the correctly spelled domain and its competitors. Another 20% include... View Details
Keywords: Martha Lagace
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
sports industry accounted for around $50 billion in revenues in the United States in 2007, up from just under $35 billion in 2001. On a global scale, total revenues are expected to be nearly $100 billion this year, compared with $70... View Details
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
swathe of the American public, and that his gradual decline in the polls shows few signs of abating. In some industries Trump’s broad-based unpopularity leaves companies that are seen as supporting him vulnerable to boycotts. Beyond the... View Details
Keywords: by Gautam Mukunda
- 01 Mar 2004
- News
Toy Story
kid-pleasing category of electronic toy. The LeapPad took the dusty, flash-card connotations out of the term “educational toy” and launched a new, highly successful product line of “smart toys.” LeapFrog did what no other new player in the toy View Details
- 10 Dec 2014
- News
Front-Row Seat
battling it out over the issues of the day.” The Atlantic has been profitable for five years now, with advertising revenue up 40 percent over last year. For now, at least, all online content is free, including full articles from the print... View Details
- 04 Jan 2010
- Research & Ideas
Best of HBS Working Knowledge 2009
as Facebook and MySpace (and in South Korea, Cyworld), the business viability of these sites remains in question. While many sites are attempting to follow Google and generate revenues from advertising, will advertising be effective? If... View Details
Keywords: by Staff