Filter Results:
(1,080)
Show Results For
- All HBS Web
(1,080)
- News (112)
- Research (831)
- Events (1)
- Multimedia (2)
- Faculty Publications (590)
Show Results For
- All HBS Web
(1,080)
- News (112)
- Research (831)
- Events (1)
- Multimedia (2)
- Faculty Publications (590)
- 09 Mar 2010
- First Look
First Look: March 9
.com sites, and we crawl more than 285,000 of these domains to analyze their revenue sources. We find that 80% are supported by pay-per-click ads, often advertising the correctly spelled domain and its competitors. Another 20% include... View Details
Keywords: Martha Lagace
- 17 May 2016
- First Look
May 17, 2016
industries and geographies, this collection provides students with an appreciation for the importance of consumer empowerment and consumer behavior in shaping both health and corporate outcomes. Publisher's link: View Details
Keywords: Sean Silverthorne
- 28 Aug 2012
- First Look
First Look: August 28
School Case 313-036 This case explores the reputational and legal issues that arise as Barclays Capital attempted to manage client conflicts by following established industry practice in the face of changing legal norms. In February 2011,... View Details
Keywords: Sean Silverthorne
- 30 Jan 2018
- First Look
January 30, 2018
practice related to AI in developing countries. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52296 December 2017 Journal of Advertising Research Rethinking the Profession Formerly Known as Advertising: How Data... View Details
Keywords: Sean Silverthorne
- 07 Sep 2020
- Research & Ideas
How to Help Small Businesses Survive COVID's Next Phase
cheese, at least for now. It’s equally important for firms to understand their most loyal and profitable customers—who they are, what they buy, and how to engage them. Beyond their purchasing power, loyal customers can become a company’s best advocates, providing... View Details
- 01 Mar 2012
- News
Reinventing Radio Days
up with Pandora, which now holds more than 900,000 tracks, mostly music but also some comedy routines. Analysts expect 2011 revenues of $275 million, mainly from advertising (subscribers may also opt to pay for ad-free listening). Even... View Details
- 26 Feb 2008
- First Look
First Look: February 26, 2008
time. Optimal Deterrence When Judgment-Proof Agents Are Paid in Arrears—With an Application to Online Advertising Fraud Author:Benjamin G. Edelman Abstract I develop a screening model with delayed payments and probabilistic delayed... View Details
Keywords: Martha Lagace
- 04 Apr 2019
- Cold Call Podcast
Can Mark Zuckerberg Rebuild Trust in Facebook?
to grow this advertising model in ways that have exceeded anyone's expectation. And just think about it, there are 7.5 billion people on the planet and a third of them [have used]on Facebook? I mean, wow, this is crazy. Kenny: What were... View Details
- 25 Aug 2017
- Op-Ed
Op-Ed: After Charlottesville, Where Does a CEO's Responsibility Lie?
swathe of the American public, and that his gradual decline in the polls shows few signs of abating. In some industries Trump’s broad-based unpopularity leaves companies that are seen as supporting him vulnerable to boycotts. Beyond the... View Details
Keywords: by Gautam Mukunda
- 20 Oct 2009
- First Look
First Look: October 20
individuals near a firm's headquarters—for the presence of a large, non-managerial individual shareholder in a firm. These shareholders have a large impact on firms, controlling for selection effects. Download the paper: http://www.hbs.edu/research/pdf/10-028.pdf... View Details
Keywords: Martha Lagace
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
when a firm does share this information, consumers consider it a form of "intimate disclosure"--and people are often more attracted to brands that disclose intimate information. Shoppers have greater affinity for brands that advertise how... View Details
- 01 Sep 2015
- News
In My Humble Opinion: Keith Clinkscales (MBA 1990)
with the most Facebook and Twitter followers are music folks.” Done deals: Revolt advertisers include Anheuser-Busch, Beats by Dr. Dre, Chrysler, McDonald’s, and Procter & Gamble, among others. Two up-and-coming faves: Kendrick Lamar, a... View Details
- 05 Jul 2011
- First Look
First Look: July 5
monetize online access to content. Programming changes, new advertising strategies, and deals via online distribution platforms are presented as means to capture the value of online video consumption. Purchase this... View Details
Keywords: Sean Silverthorne
- 29 Oct 2007
- HBS Case
Marketing Maria: Managing the Athlete Endorsement
sports industry accounted for around $50 billion in revenues in the United States in 2007, up from just under $35 billion in 2001. On a global scale, total revenues are expected to be nearly $100 billion this year, compared with $70... View Details
- 06 Dec 2021
- News
New Wave
growing pains. RITE is the first commercially licensed tidal power project in the United States, and reaching that milestone was an odyssey: Smith reckons that the technical challenges, funding crunches, and regulatory hurdles involved in establishing a new View Details
- 10 Aug 2010
- First Look
First Look: August 10
that search engine advertisements tend to be less safe than the corresponding organic listings. Least-Cost Avoiders in Online Fraud and Abuse Author:Benjamin G. Edelman Publication:IEEE Security and Privacy 8, no. 4 (July-August 2010)... View Details
Keywords: Martha Lagace
- January 2011 (Revised July 2012)
- Case
National Public Broadcasting
By: Richard S. Ruback and Royce Yudkoff
Bob Williams, the CEO of National Public Broadcasting (NPB), was considering an unsolicited offer to purchase the company in the early spring of 2006. The company was a media underwriting representative for public television and radio stations throughout the United... View Details
Keywords: Mergers and Acquisitions; Decision Choices and Conditions; Financial Management; Ownership; Advertising Industry; Advertising Industry
Ruback, Richard S., and Royce Yudkoff. "National Public Broadcasting." Harvard Business School Case 211-058, January 2011. (Revised July 2012.)
- December 2010
- Supplement
Ad Classification at Right Media — slide supplement
By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
- Web
Meet the Team | Information Technology
Margolis ; James Dinan and Elizabeth Miller Professor of Business Administration Unit Head, Organizational Behavior Chair, Program for Leadership Development Ruth Page Director of Multimedia Development Ruth brings than 35 years of View Details
- September 2005 (Revised March 2007)
- Case
Lifefont: The Case for RetailDriver
Examines how Lifefont (pseudonym), a multidivisional consumer packages goods company, develops a system to manage and measure the impact of promotional events in retail outlets. View Details
Keywords: Framework; Change Management; Compensation and Benefits; Cost vs Benefits; Growth Management; Management Analysis, Tools, and Techniques; Customer Relationship Management; Product Marketing; Salesforce Management; Advertising; Management Systems; Information Technology; Retail Industry
Martinez-Jerez, Francisco de Asis, and Karim Fakhry. "Lifefont: The Case for RetailDriver." Harvard Business School Case 106-005, September 2005. (Revised March 2007.)