Publications

October 1990 (Revised July 1991)
Case

Zenith: Marketing Research for High Definition Television (HDTV)

Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details

Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry

01 Dec 2018
News

Innovation Outside the Boundaries

introduced as part of the field method, which complements the School’s case method pedagogy. “As future leaders in a global business environment,” Thiry says, “MBAs need skills and insights informed by real-world, hands-on problem solving... View Details

27 Apr 2010
First Look

First Look: April 27

education; provide case studies showing how leading MBA programs have begun reinventing themselves for the better; and offer concrete ideas for how business schools can surmount the challenges that come with reinvention, including... View Details

Keywords: Martha Lagace

Web

Artful Leadership | Social Enterprise | Harvard Business School

Mizuho Kanai (MBA 2018) was fulfilling her summer internship at NPR, her manager recommended that she read an HBS case study about how the Sesame Workshop CEO, Jeff Dunn... An Emerging Entrepreneur Patricio Bichara 2015 Patricio “Pato”... View Details

Web

Scaling Work - Research Computing Services

leverage multiple CPUs across multiple compute nodes. For this to work, your script or code must be parallelizable -- it can be broken into parts that can execute independently. This is often the case with for loops or functions that can... View Details

06 Aug 2012
Research & Ideas

Strategic Intelligence: Adapt or Die

Corporations, Wells collects case studies from companies that have learned this lesson—some of them the hard way—and explains how all companies can strategize more intelligently. Michael Blanding: Why did you decide to write a book about... View Details

Keywords: by Michael Blanding

31 Jan 2014
News

Body, Heal Thyself

explains the process to his two young children: Think of your body as needing a recipe book, with each page detailing the directions to produce specific proteins. When a protein goes haywire—as might be the case with diabetes, when... View Details

Keywords: Maureen Harmon; biotech; Health, Social Assistance; Scientific Research and Development Services

16 Nov 2010
First Look

First Look: November 16, 2010

outline the key questions on the research frontier from the behavioral decision-making perspective and debunk the myth that behavioral and neoclassical economic perspectives need be in conflict. Download the paper: http://www.hbs.edu/research/pdf/11-046.pdf View Details

Keywords: Sean Silverthorne

23 Nov 2010
First Look

First Look: November 23

both economically risky and a source of reduced purchasing power. This attitude has its roots in the early postwar lending environment, in which loans were seen to be beneficial only if they were accompanied by strong government protections. These View Details

Keywords: Sean Silverthorne

24 Apr 2012
First Look

First Look: April 24

note. Flattening can lead to exactly the opposite effects from what it promises to do. Download the paper: http://www.hbs.edu/research/pdf/12-087.pdf Cases & Course MaterialsThe Freelancers Union (B) Michel Anteby and Erin... View Details

Keywords: Carmen Nobel

10 Oct 2007
First Look

First Look: First Look: October 10

We investigate these research questions in the context of the U.S. Environmental Protection Agency's Audit Policy. Download the paper: http://www.hbs.edu/research/pdf/08-021.pdf Cases & Course MaterialsGianna Angelopoulos-Daskalaki... View Details

Keywords: Martha Lagace

06 Oct 2010
Working Paper Summaries

Using What We Know: Turning Organizational Knowledge into Team Performance

Keywords: by Bradley R. Staats, Melissa A. Valentine & Amy C. Edmondson; Video Game; Web Services

20 Mar 2009
Working Paper Summaries

Catering to Characteristics

Keywords: by Robin Greenwood & Samuel Hanson; Technology

Research Summary

Asset Specificity and Vertical Integration: Williamson's Hypothesis Reconsidered

A point repeatedly stressed by transaction cost economics is that the more specific the asset, the more likely is vertical integration to be optimal. In spite of the profusion of empirical papers supporting this prediction, recent surveys and casual observation... View Details

Research Summary

Strategy, Governance and Valuation

By: Krishna G. Palepu

Professor Palepu's current research focuses on strategy and governance. In the area of strategy, his recent focus has been on the globalization of emerging markets, particularly India and China, and the resulting opportunities and challenges for western multinationals... View Details

Research Summary

Risk Management as a Function of Government

By: David A. Moss

Professor Moss's academic work in this area explores how and why governments manage private-sector risks. Based on historical and institutional research, he argues that risk management constitutes a critical function of government with far-reaching implications. ... View Details

February 1992 (Revised March 1993)
Case

Intel Corp.--1992

By: Kenneth A. Froot

Intel Corp., the world's dominant designer and manufacturer of microprocessors (the "brains" of the personal computer), has accumulated a large amount of cash (net of debt). Furthermore, it expects to continue to accumulate cash at an unprecedented rate. Has the... View Details

Keywords: Dividends; Financial Management; Competition; Multinational Firms and Management; Cash; Technological Innovation; Capital Structure; Investment Return; Equity; Financial Strategy; Corporate Finance; Semiconductor Industry; United States

April 2025
Case

Salesforce Agentforce: The Limitless Workforce

By: Suraj Srinivasan, Allison Ciechanover and George Gonzalez

In early 2025, Salesforce was a global leader in cloud-based enterprise software, best known for pioneering customer relationship management (CRM) delivered as a service. Over the past two decades, the company had expanded into marketing, customer service, analytics,... View Details

Keywords: Business Model; Customer Relationship Management; Price; AI and Machine Learning; Technology Adoption; Organizational Change and Adaptation; Sales; Business Strategy; Ethics; Product Launch; Technology Industry; United States

December 2023
Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago

Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details