Choice Of Technology - Publications - Faculty & Research

18 Sep 2019
Working Paper Summaries

Female Inventors and Inventions

Keywords: by Rembrand Koning, Sampsa Samila, and John-Paul Ferguson; Health; Biotechnology; Medical Devices & Supplies

01 Feb 2017
What Do You Think?

Is the Next Jobs Crisis Just Ahead?

Ramesh Vemuganti commented, “Mind boggling innovations & rapid technological advancements (are) retaking the world into an undesirable no man’s land the worst hit will be India & China ” A number of... View Details

Keywords: by James Heskett; Service

18 Oct 2011
Working Paper Summaries

Historical Trajectories and Corporate Competences in Wind Energy

Keywords: by Geoffrey Jones & Loubna Bouamane; Energy; Utilities

November 2002 (Revised May 2003)
Case

Epicentric

By: William A. Sahlman

Describes a set of decisions confronting the management of a software company that sells portal management tools to large companies. Management must raise additional funds under difficult circumstances. View Details

Keywords: Finance; Investment Funds; Business or Company Management; Product Marketing; Problems and Challenges; Sales; Information Technology Industry

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March 2016 (Revised November 2021)
Teaching Note

T-Mobile in 2013: The Un-Carrier

By: John Beshears and Francesca Gino

By 2013, the U.S. wireless industry was in the midst of a costly transition. As consumers began to embrace more sophisticated mobile devices, the industry's four main players spent heavily to improve their infrastructures for providing reliable high-speed data... View Details

Keywords: Wireless Industry; Telecommunications; Mobile; Service Contracts; Behavioral Economics; Add-on Fees; Shrouded Attributes; Contracts; Competitive Strategy; Consumer Behavior; Infrastructure; Mobile and Wireless Technology; Telecommunications Industry; United States

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10 Apr 2012
First Look

First Look: April 10

business. It is argued that the country of origin of a technological innovation is less economically important than the ability of a society to... View Details

Keywords: Carmen Nobel

10 Dec 2015
News

Can Google Street View Images Predict Household Income?

31 Mar 2016
News

Products to Platforms: Making the Leap

19 Jun 2014
News

How Companies Can Use World Cup Social Media Boom

01 Oct 2019
News

Can Gimlet Turn a Podcast Network Into a Disruptive Platform?

September–October 2024
Article

Where Data-Driven Decision-Making Can Go Wrong

By: Michael Luca and Amy C. Edmondson

When considering internal data or the results of a study, often business leaders either take the evidence presented as gospel or dismiss it altogether. Both approaches are misguided. What leaders need to do instead is conduct rigorous discussions that assess any... View Details

Keywords: Information; Analytics and Data Science; Analysis; Decision Making

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August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details

Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Technology Industry; Technology Industry; Technology Industry; United States; New York (city, NY)

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2023
Article

Moral Escalation: Contested Category Emergence and Its Consequences in the Toy Industry

By: Ryann Noe

Preexisting research has outlined the cognitive, competitive, and economic barriers to market category emergence. Yet scholars have paid scant attention to the processes and consequences of moral resistance to nascent categories. Through a longitudinal, qualitative... View Details

Keywords: Moral Sensibility; Market Entry and Exit; Product Positioning; Technology Industry; Technology Industry

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September 1988
Case

Frontier Airlines, Inc. (A) (Condensed)

By: F. Warren McFarlan

Describes a regional airline that is on the losing end of a strategic application of information technology. Management is focusing on internal data processing issues while its principal, and larger, competitor is using its computerized reservations system to gain... View Details

Keywords: Adoption; Business Strategy; Competitive Strategy; Information Technology; Air Transportation; Air Transportation Industry

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November 2016 (Revised October 2018)
Case

Formlabs: Selling a New 3D Printer

By: Frank V. Cespedes, Olivia Hull and Amram Migdal

Headquartered in Somerville, Massachusetts, Formlabs manufactures 3D printers used to print everything from prototypes and models to jewelry, dental, and sculpture molds. As Formlabs prepares to ship its latest model, the Form 2, Head of Customer Development and... View Details

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07 Jan 2013
News

Not Just Another Web 2.0 Company, Yelp Basks In Its Star Power

Keywords: Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises; Management of Companies and Enterprises

04 Oct 2004
Research & Ideas

Start to Measure Your E-commerce Success

is not much historical data and experience for managers to draw upon when developing or applying metrics, and many economic benefits of e-commerce projects are seen as difficult to measure. Further, the pace View Details

Keywords: by Marc J. Epstein

14 Jul 2015
Blog Post

On the Road: Zurich, Warsaw, and Istanbul

heading next. This May, members of our team traveled to Europe to host HBS information sessions in Zurich, Warsaw, and Istanbul. In case you’re wondering, these international information sessions usually include an admissions... View Details

November 2016 (Revised December 2016)
Module Note

Strategy Execution Module 13: Identifying Strategic Risk

By: Robert Simons

This module reading begins by describing the three sources of strategic risk—operations risk, asset impairment risk, and competitive risk—and demonstrates how these risks can undermine an entire business. To assist in the identification of these risks, the risk... View Details