Publications

March 2018
Teaching Note

Augmedix

By: Frank V. Cespedes

Teaching Note for HBS No. 817-048. Augmedix provides a service that live-streams video of patient appointments to a remote scribe, freeing up significant physician time from electronic medical record data-entry tasks. The venture is confronting decisions in areas such... View Details

Keywords: Entrepreneurship; Sales; Management; Marketing Strategy; Growth and Development Strategy; Technology Adoption; Customers; Segmentation; Health Industry; Technology Industry; United States

March 2008 (Revised January 2010)
Background Note

Note on Accountability in the U.S. Health Care System

By: Regina E. Herzlinger and Michael Millenson

This note explains how health care providers, health insurers, and consumers are held accountable for their performance and the entrepreneurial opportunities thus created. View Details

Keywords: Entrepreneurship; Ethics; Insurance; Corporate Accountability; Health Care and Treatment; Demand and Consumers; Health Industry; United States

April 2001 (Revised June 2001)
Case

Competition Policy in the European Union and the Power of Microsoft

By: Julio J. Rotemberg and Michelle Kalka

Focuses on a decision by the European Competition Commissioner Mario Monti about U.S.-based Microsoft Corp. Sun has complained to the commission that Microsoft has installed components in its desktop operating system that only "talk" to Microsoft operating systems for... View Details

Keywords: Competition; Law; Emerging Markets; Information Technology; Policy; Computer Industry; Electronics Industry; European Union; United States

April 1989 (Revised December 1998)
Case

Masco Corp. (A)

By: Michael E. Porter and Cynthia A. Montgomery

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy... View Details

Keywords: Diversification; Market Entry and Exit; Corporate Strategy; Rank and Position; Consumer Products Industry

August 1999 (Revised January 2002)
Case

Brita Products Company, The

By: John A. Deighton

Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details

Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States

October 1992 (Revised October 1994)
Case

Randall's Department Stores

By: Walter J. Salmon and Gwendolyn K. Ortmeyer

Discusses a well-known traditional department store that confronts a very difficult issue of whether to change its pricing policy from a high-low to an everyday pricing approach. Demands that the student formulate a plan of execution for changing the pricing, if... View Details

Keywords: Fluctuation; Price; Marketing Strategy; Strategic Planning

March–April 2020
Article

Pricing Policies that Protect your Brand

By: Ayelet Israeli and Eugene F. Zelek Jr.

When customers seek out online deals, it seems like a win for everybody: Brands, retailers, dealers, and distributors sell more goods, and buyers get a bargain. What's not to like? Here's the problem: Lured by rock-bottom online prices, customers often end up dealing... View Details

Keywords: Price; Policy; Brands and Branding; E-commerce

Find at Harvard

August 2003 (Revised September 2003)
Case

Tower Software

Tower Software (TS) is a publicly traded corporation engaged in multiple facets of the computer software business. Its flagship product, TS SERVE, is a successful proprietary network operating system. TS also develops and sells applications software for word... View Details

Keywords: Applications and Software; Product Launch; Web Services Industry; Information Technology Industry

Find at Harvard

12 Jan 2016
News

Opinion: It’s safe to eat Chipotle burritos — and buy some stock

20 Apr 2009
Research & Ideas

Misgovernance at the World Bank

Getting a seat at the table often makes all the difference in the world. New research from Harvard Business School suggests that this idea holds true literally at the World Bank, where the 24 countries serving on the Board of Executive... View Details

Keywords: by Martha Lagace

May–June 2023
Article

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

By: Weijia Dai, Hyunjin Kim and Michael Luca

Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from... View Details

Keywords: Advertising; Digital Marketing; Outcome or Result

2010
Working Paper

Decoding Inside Information

By: Lauren Cohen, Christopher Malloy and Lukasz Pomorski

Using a simple empirical strategy, we decode the information in insider trades. Exploiting the fact that insiders trade for a variety of reasons, we show that there is predictable, identifiable "routine" insider trading that is not informative for the future of firms.... View Details

Keywords: Forecasting and Prediction; Stocks; Financial Markets; Investment; Investment Return; Investment Portfolio; Market Transactions

Read Now

24 Sep 2019
Research & Ideas

Do National Security Secrets Hold Back National Innovation?

rights to commercialize their ideas in exchange for disclosing the details of their inventions in the patent document itself. The system is designed to make information about cutting-edge technology... View Details

Keywords: by Kristen Senz

08 Oct 2007
Research & Ideas

Management Education’s Unanswered Questions

How has management education evolved, and where is it going? This question is of crucial importance for society, says HBS professor Rakesh Khurana. Business leaders are admired yet often distrusted, and the View Details

Keywords: by Martha Lagace; Education

22 Sep 2009
First Look

First Look: September 22

Series, No. 15325, September 2009 Abstract Evidence on the "funding gap" for investment innovation is surveyed. The focus is on financial market reasons for... View Details

Keywords: Martha Lagace

16 Jun 2015
News

With Heat future uncertain, Wade studying up on business

October 2011 (Revised September 2014)
Case

Music and the (Real) World: Thirty Years of MTV

By: Mukti Khaire and Eleanor Kenyon

The case is useful for teaching students the structure of creative industries - especially fashion - and the issues to consider when attempting disruptive innovation and entrepreneurship in these industries. View Details

Keywords: Industry Structures; Entrepreneurship; Disruptive Innovation; Internet and the Web; Networks

February 2007
Case

Update: The Music Industry in 2006

By: John R. Wells and Elizabeth Raabe

The global recorded music industry was undergoing a major transition in 2006. Sales had been declining for a decade, and consumers were buying music in new formats and through different distribution channels. CD sales still accounted for the majority of revenues, but... View Details

Keywords: History; Arts; Music Entertainment; Intellectual Property; Market Timing; Performance Evaluation; Trends; Music Industry