Publications

25 Oct 2010
News

Harvard Business School Social Enterprise Initiative Adds Two New Members To Advisory Board

Jacob M. Cook

Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details

23 Oct 2013
News

Three Things that Actually Motivate Employees

18 Nov 2024
Video

Interdisciplinary Research in Marketing

October 2009 (Revised July 2010)
Case

Roshan: Light at the end of the tunnel in Afghanistan

By: Herman B. Leonard and Qahir Dhanani

Roshan is a highly successful telecommunications company founded by the Aga Khan fund for economic development in Afghanistan during an ongoing civil conflict. Company leaders must now decide financial and market strategy for the next phase of development of the... View Details

Keywords: Developing Countries and Economies; Financial Strategy; Growth and Development Strategy; Marketing Strategy; Corporate Social Responsibility and Impact; War; Telecommunications Industry; Afghanistan

27 Aug 2019
News

Buoyant economy sending positive signals to global investors

December 2007 (Revised July 2008)
Case

Montague Corporation: Unfolding the Future in Cycling

Montague has developed a major innovation that creates a new sub-category in the bicycle industry: a full-sized, high-quality bicycle that folds. In contrast to existing small-wheeled folding bicycles that are portable, but with inferior performance characteristics,... View Details

Keywords: Entrepreneurship; Innovation and Invention; Product Positioning; Demand and Consumers; Adoption; Bicycle Industry

December 2007 (Revised July 2009)
Case

Given Imaging Ltd. - First We Take Manhattan, Then We Take Berlin?

GI has developed a revolutionary video pill for imaging the small bowel in the gastro-intestinal tract. The development has required the integration of wide variety of technologies. GI founder and CEO Gabriel Meron must determine GI's marketing strategy and prioritize... View Details

Keywords: Medical Specialties; Globalized Markets and Industries; Decisions; Technological Innovation; Marketing Strategy; Market Entry and Exit; Entrepreneurship; Health Care and Treatment; Corporate Finance; Medical Devices and Supplies Industry; Japan; United States; Europe

February 2021 (Revised April 2024)
Case

Shopify: The Conquest for Chinese E-Commerce

By: Jeffrey F. Rayport, Avani Patel, Samantha Lin and Ariel Yang

In mid-2020, Tobias Lütke, CEO of Shopify, faced a critical decision on how to time potential expansion into the China market. Over the prior 15 years, his Canadian software-as-a-service company had grown from a small e-commerce solutions provider to a full service... View Details

14 Mar 2019
News

Failure to Phoenix: 7 Lessons to Learn from Failure

16 May 2023
HBS Case

How KKR Got More by Giving Ownership to the Factory Floor: ‘My Kids Are Going to College!’

and antipathy, having bounced from one private equity owner to another four times, ran deep. The strategy demanded that Stavros deeply engage with the operations to discover pain points, like inefficient... View Details

Keywords: by Avery Forman

26 Jul 2012
News

To Get a 'Fair' Raise in Pay, Characterize Your Request as Mutually Beneficial

Article

Survive Another Day: Using Changes in the Composition of Investments to Measure the Cost of Credit Constraints

By: Luis Garicano and Claudia Steinwender

We introduce a novel empirical strategy to measure the size of credit shocks. Theoretically, we show that credit shocks reduce the value of long-term relative to short-term investments. Empirically, we can therefore compare the reduction of long-term relative to... View Details

Keywords: Credit Constraints; Credit Crunch; Spain; Investment Behavior; Credit Squeeze; Financial Crisis; Economic Growth; Investment; Credit; Manufacturing Industry; Spain; European Union

Find at Harvard

May 2021 (Revised February 2024)
Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery

THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details

Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United States

January 2007 (Revised December 2007)
Case

Digital China Holdings Limited: Managing the Transition from a Product-oriented to a Service-oriented Company

By: F. Warren McFarlan, Guoqing Chen, Kai Reimers and Xunhua Guo

Digital China is the largest Chinese independent systems integrator (IBM and HP are larger). Describes their history and their current strategy and invites the student to advise them as to how they should continue to grow in the future. This is the closest China... View Details

Keywords: History; Information Technology; Service Operations; Growth and Development Strategy; Technology Industry; China

April 1995 (Revised January 2003)
Case

Anasazi Exclusive Salon Products, Inc.

By: William A. Sahlman and Jason Green

Anasazi, a hair-care products start-up based in the Midwest, is having growing pains as it tries to develop a new distribution model for the professional hair salon industry. The company has completed several rounds of venture financing but, to continue, needs to raise... View Details

Keywords: Business Startups; Financial Condition; Venture Capital; Financial Strategy; Financing and Loans; Expansion; Planning; Fashion Industry; Iowa

April 1998 (Revised March 1999)
Case

Chile: The Latin American Tiger?

Examines Chile's development strategy since 1973. Following a series of domestic economic reforms, the country must decide whether to join a regional trading block. Considers the advantages and disadvantages of regional trade agreements and examines the differences... View Details

Keywords: Trade; Developing Countries and Economies; Macroeconomics; Chile