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      • Faculty Publications  (37,970)
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      • November 2017
      • Editorial

      Facebook, BlackRock, and the Case for Purpose-Driven Companies

      By: George Serafeim
      Purpose-driven companies have been shown to outperform their peers over the long term. But purpose-driven companies are also hard to come by. Why is that? Because purpose is costly. At the very least, it requires a credible commitment to that purpose. And credible... View Details
      Keywords: Facebook; BlackRock; Purpose; Corporate Purpose; ESG; Short-termism; Mission and Purpose; Corporate Governance; Leadership
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      Serafeim, George. "Facebook, BlackRock, and the Case for Purpose-Driven Companies." Harvard Business Review (website) (January 16, 2018).
      • January 2018
      • Technical Note

      The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries

      By: V. Kasturi Rangan and Tricia Gregg
      Using World Bank data, the note defines the Base of the Pyramid population as the 4.76 billion people living on less than $10/day. It briefly reviews the perspectives of key business articles that address this market, notably C.K. Prahalad’s work on Bottom of the... View Details
      Keywords: Developing Countries and Economies; Poverty; Social Issues; Human Needs; Segmentation
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      Rangan, V. Kasturi, and Tricia Gregg. "The Scope of Business at the Base of the Pyramid: Middle and Lower Income Countries." Harvard Business School Technical Note 518-032, January 2018.
      • January 2018 (Revised February 2018)
      • Technical Note

      The Scope of Business at the Base of the Pyramid: Poverty in the U.S. and Other OECD Countries

      By: V. Kasturi Rangan and Tricia Gregg
      Using data from U.S. Census and OECD, this note defines poverty as those populations who fall below 50% of that country’s median per capita income. It then provides a brief statistical tour of six key challenges facing such populations: Income and Jobs, Healthcare,... View Details
      Keywords: Poverty; Social Issues; Problems and Challenges; Global Range
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      Rangan, V. Kasturi, and Tricia Gregg. "The Scope of Business at the Base of the Pyramid: Poverty in the U.S. and Other OECD Countries." Harvard Business School Technical Note 518-037, January 2018. (Revised February 2018.)
      • January 2018 (Revised May 2018)
      • Case

      Transformation at ING (A): Agile

      By: William R. Kerr, Federica Gabrieli and Emer Moloney
      In December 2017, Vincent van den Boogert, CEO of ING in the Netherlands, was reflecting upon the company’s “agile” transformation, a reorganization of work that had been critical to respond to and exceed rapidly changing customer expectations. Launched in 2015 at the... View Details
      Keywords: Organizational Change; Organizational Management; Workforce; Agile; Change Management; Leadership; Transformation; Organizational Change and Adaptation; Organizational Structure; Leading Change; Cross-Cultural and Cross-Border Issues; Banking Industry
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      Kerr, William R., Federica Gabrieli, and Emer Moloney. "Transformation at ING (A): Agile." Harvard Business School Case 818-077, January 2018. (Revised May 2018.)
      • January 2018
      • Supplement

      Transformation at ING (B): Innovation

      By: William R. Kerr, Federica Gabrieli and Emer Moloney
      Supplement to HBS No. 818-077. Together with the agile methodology, innovation at ING was an enabler for the company’s purpose of empowering people to stay a step ahead in life and business. The case explores ING's innovation priorities and strategy as well as the... View Details
      Keywords: Innovation; Agile; Fintech; Innovation and Invention; Strategy; Technological Innovation; Banking Industry
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      Kerr, William R., Federica Gabrieli, and Emer Moloney. "Transformation at ING (B): Innovation." Harvard Business School Supplement 818-078, January 2018.
      • January 2018 (Revised October 2021)
      • Case

      Walmart Inc. takes on Amazon.com

      By: David Collis, Andy Wu, Rembrand Koning and Huaiyi CiCi Sun
      This case explores how Walmart should compete with Amazon. View Details
      Keywords: Competitive Analysis; Strategy; Competition; Competitive Strategy; Retail Industry
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      Collis, David, Andy Wu, Rembrand Koning, and Huaiyi CiCi Sun. "Walmart Inc. takes on Amazon.com." Harvard Business School Case 718-481, January 2018. (Revised October 2021.)
      • 2018
      • Working Paper

      Zig-Zagging Your Way to Transformative Impact

      By: V. Kasturi Rangan and Tricia Gregg
      Achieving transformative impact has been much discussed by social entrepreneurs, funders, and consultants. These discussions have focused on issues of increasing impact and scale, but often with no clear distinction between the two terms. In order to provide clarity,... View Details
      Keywords: Social Entrepreneurship; Performance Efficiency; Growth and Development; Outcome or Result; Strategy
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      Rangan, V. Kasturi, and Tricia Gregg. "Zig-Zagging Your Way to Transformative Impact." Harvard Business School Working Paper, No. 18-062, January 2018.
      • January 2018 (Revised March 2019)
      • Case

      Autonomous Vehicles: The Rubber Hits the Road...but When?

      By: William Kerr, Allison Ciechanover, Jeff Huizinga and James Palano
      The rise of autonomous vehicles has enormous implications for business and society. Despite the many headlines and significant investment in the technology by early 2019, it was still unclear when truly autonomous vehicles would be a commercial reality. Students will... View Details
      Keywords: Technology Management; Artificial Intelligence; General Management; Robotics; Technological Innovation; Transportation; Disruption; Information Technology; Decision Making; AI and Machine Learning; Auto Industry; Technology Industry
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      Kerr, William, Allison Ciechanover, Jeff Huizinga, and James Palano. "Autonomous Vehicles: The Rubber Hits the Road...but When?" Harvard Business School Case 818-088, January 2018. (Revised March 2019.)
      • January 2018 (Revised January 2024)
      • Supplement

      Wanxiang Group: A Chinese Company's Global Strategy (C)

      By: William C. Kirby, Yuanzhuo Wang and Daniel Fu
      This case updates Wanxiang Group's activities since 2012, focusing on its electric vehicle strategy and a transition of the group's leadership. View Details
      Keywords: Electric Vehicles; Leadership Succession; Strategy; Management Succession; Global Range; Auto Industry; United States; China
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      Kirby, William C., Yuanzhuo Wang, and Daniel Fu. "Wanxiang Group: A Chinese Company's Global Strategy (C)." Harvard Business School Supplement 318-091, January 2018. (Revised January 2024.)
      • January 2018
      • Case

      Tomer Zvulun and The Atlanta Opera: At Crossroads (A)

      By: Michael L. Tushman and Kerry Herman
      In 2017, Tomer Zvulun, the CEO and artistic director of The Atlanta Opera, was considering next steps. Zvulun had adapted quickly to the new, dual role of chief executive and artistic director, although there had been a steep learning curve. As he gained traction, the... View Details
      Keywords: Innovation; Explore/Exploit; Ambidexterity; Zvulun; Opera; Strategy; Talent; Talent Management; Non-profit; Leadership Transition; Organizational Behavior; Leadership; Innovation and Invention; Talent and Talent Management; Arts; Strategic Planning; Fine Arts Industry
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      Tushman, Michael L., and Kerry Herman. "Tomer Zvulun and The Atlanta Opera: At Crossroads (A)." Harvard Business School Case 418-012, January 2018.
      • January 2018 (Revised February 2018)
      • Case

      Ameya Bhangle: A Non-US Citizen Working in the United States

      By: V.G. Narayanan and Shawn O'Brien
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      Narayanan, V.G., and Shawn O'Brien. "Ameya Bhangle: A Non-US Citizen Working in the United States." Harvard Business School Case 118-060, January 2018. (Revised February 2018.)
      • January 2018 (Revised August 2024)
      • Background Note

      Background Note: Introduction to Sustainable Investing

      By: Shawn Cole, Vikram Gandhi, Caitlin Reimers Brumme and Radhika Kak
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      Cole, Shawn, Vikram Gandhi, Caitlin Reimers Brumme, and Radhika Kak. "Background Note: Introduction to Sustainable Investing." Harvard Business School Background Note 218-072, January 2018. (Revised August 2024.)
      • January 2018 (Revised June 2018)
      • Case

      The Dalian Wanda Group: Using IT to Become an Asset-Light, Service-Oriented Enterprise

      By: Lynda M. Applegate, Ramiro Montealegre and Xiangling Fu
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      Applegate, Lynda M., Ramiro Montealegre, and Xiangling Fu. "The Dalian Wanda Group: Using IT to Become an Asset-Light, Service-Oriented Enterprise." Harvard Business School Case 818-065, January 2018. (Revised June 2018.)
      • January 2018
      • Case

      Viacom: Democratization of Data Science

      By: Shane Greenstein and Christine Snively
      In two short years, Viacom’s Data Science & Advanced Analytics team built a web platform called Science Central that allowed employees from Viacom’s 20+ cable networks to access television audience insights through three data science apps. In the past, employees would... View Details
      Keywords: Data Science; Big Data; Digital Platforms; Analytics and Data Science; Expansion; Strategic Planning
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      Greenstein, Shane, and Christine Snively. "Viacom: Democratization of Data Science." Harvard Business School Case 618-016, January 2018.
      • January 2018
      • Case

      Ørsted Goes Global

      By: Joseph L. Bower and Elena Corsi
      The European leader in offshore wind, the Danish Ørsted is building a global position and entering markets where offshore wind is nascent. The case examines the transformations in strategy leading to Ørsted’s success and the challenges of adopting that strategy in... View Details
      Keywords: Off-shore Wind; Managing Global Expansion; Business Strategy; Renewable Energy; Expansion; Global Range; Market Entry and Exit
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      Bower, Joseph L., and Elena Corsi. "Ørsted Goes Global." Harvard Business School Case 918-404, January 2018.
      • January 2018 (Revised March 2019)
      • Teaching Note

      Jumia Nigeria: from Retail to Marketplace (A) and (B)

      By: Ramon Casadesus-Masanell and Karen Elterman
      Founded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria’s oil-based economy. By... View Details
      Keywords: Retail; Marketplace; Inventory; Ecommerce; Funding; Business Ecosystems; Competition; Business Model; Globalization; Emerging Markets; Expansion; Logistics; E-commerce; Retail Industry; India; Nigeria; Africa
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      Casadesus-Masanell, Ramon, and Karen Elterman. "Jumia Nigeria: from Retail to Marketplace (A) and (B)." Harvard Business School Teaching Note 718-467, January 2018. (Revised March 2019.)
      • January 2018 (Revised January 2019)
      • Case

      Panoramic Power

      By: Paul Gompers and Silpa Kovvali
      Keywords: Entrepreneurial Finance; Entrepreneurial Ventures; Energy Management; Energy; Israel
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      Gompers, Paul, and Silpa Kovvali. "Panoramic Power." Harvard Business School Case 818-072, January 2018. (Revised January 2019.)
      • January 2018 (Revised December 2019)
      • Case

      A United States Citizen Working Abroad

      By: V.G. Narayanan and Shawn O'Brien
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      Narayanan, V.G., and Shawn O'Brien. "A United States Citizen Working Abroad." Harvard Business School Case 118-056, January 2018. (Revised December 2019.)
      • January 2018 (Revised January 2021)
      • Background Note

      Customer Lifetime Social Value (CLSV)

      By: Elie Ofek, Barak Libai and Eitan Muller
      One of the hallmarks of the digital revolution is the rise of the socially connected consumer. Concomitantly, the ability of companies to affect and measure the social interactions among customers has grown tremendously. Consequently, in assessing the full value of... View Details
      Keywords: Customer Lifetime Value; Customer Management; Social Contagion; Word Of Mouth; Customer Engagement; Customer Value and Value Chain; Measurement and Metrics; Customer Relationship Management
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      Ofek, Elie, Barak Libai, and Eitan Muller. "Customer Lifetime Social Value (CLSV)." Harvard Business School Background Note 518-077, January 2018. (Revised January 2021.)
      • January 2018 (Revised April 2018)
      • Case

      Institutionalized Entrepreneurship: Flagship Pioneering

      By: Hong Luo, Gary P. Pisano and Huafeng Yu
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      Luo, Hong, Gary P. Pisano, and Huafeng Yu. "Institutionalized Entrepreneurship: Flagship Pioneering." Harvard Business School Case 718-484, January 2018. (Revised April 2018.)
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