Publications

07 Apr 2020
Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

not just to the company, but also to people around the globe. At the same time, managers at other global brands were similarly considering their brands’ response to the COVID-19 crisis. Nike chose to twist its consumers’ athletic... View Details

Keywords: by Jill Avery and Richard Edelman

October 2002 (Revised April 2005)
Case

Jinwoong: Financing an Entrepreneurial Firm in the Wake of the Korean Financial Crisis

Describes T.P. Lee, the founder and CEO of Jinwoong, a 19-year-old entrepreneurial company in Korea that has grown to become the world's largest manufacturer of camping tents. Labeled by Fortune as one of the most promising entrepreneurs in Asia in 1993, Lee faces some... View Details

Keywords: Emerging Markets; Entrepreneurship; Financing and Loans; Financial Crisis; Consumer Products Industry; Consumer Products Industry; South Korea

18 Feb 2020
Blog Post

A Vision of Love@HBS in 2020

always look at each other, awkwardly smile, and say “we met at HBS.” Confusion usually settles in as they gaze at Laura’s ring finger, and we quickly explain that we met six years ago while participating in the Summer Venture in View Details

07 Jan 2002
Research & Ideas

How Marketing Can Reduce Worldwide Poverty

associate Arthur McCaffrey. It's also one they are passionate about and determined to solve. As they write in a new working paper that they're preparing for an academic journal, there are more than three billion people in the world who... View Details

Keywords: by Martha Lagace

January 2014
Case

The Weather Company

By: Rosabeth Moss Kanter

New CEO David Kenny transformed The Weather Company in less than two years from a primary identity as a cable television channel to a multi-platform digital company innovating in the uses of weather data. He assesses progress and considers strategic choices and... View Details

Keywords: Innovation; Strategy; Strategic Change; Change Management; Expansion; Weather; Growth and Development Strategy; Innovation and Invention; Technology Industry

01 Jun 2023
News

From Big Pharma to Startup

extracurricular learning opportunity while he pursued his MBA studies until the team entered the HBS New Venture Competition in 2021. They won the Tough Technology Prize, an award that came with $10,000 and, more importantly for Goble, a... View Details

Keywords: April White

2013
Book

Constructing Green: The Social Structures of Sustainability

By: Rebecca Henn and Andrew J. Hoffman

Buildings are the nation's greatest energy consumers. Forty percent of all our energy is used for heating, cooling, lighting, and powering machines and devices in buildings. And despite decades of investment in green construction technologies, residential and... View Details

Keywords: Environmental Sustainability; Green Technology; Green Building; Transition; Social Issues

Find at Harvard

November 2012 (Revised May 2013)
Case

ASUSTeK and the Google Nexus 7 Tablet

By: Willy C. Shih and Jyun-Cheng Wang

Days after Jerry Shen introduced a new tablet computer at the Consumer Electronics Show, a Google meeting convinced him to go with a lower price point and co-branding as the Nexus 7. While his company would have a premier position at launch, companies like Samsung... View Details

Teaching

Overview

By: Regina E. Herzlinger

Course Requirements

Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.

Career Focus

For... View Details

04 Nov 2009
What Do You Think?

What is the Role of Government Vis-à-Vis Capitalism?

economic model . The problem with this model is that we are greedy human beings." Paul Browne commented, "Capitalism as an economic ideology that confers control of productive institutions to the owners of capital is often at... View Details

Keywords: by Jim Heskett

January 2019
Case

King Abdullah Economic City: Population Drivers and Cash Flow

By: John D. Macomber

CEO of high profile new economic city in Saudi Arabia must decide how to allocate limited investment funds across projects under duress. Issues include understanding core economic drivers; planning infrastructure investment and return; attracting multinationals; and... View Details

Keywords: Urban Development; Infrastructure; Project Finance; Resource Allocation; Decision Making; City; Real Estate Industry; Saudi Arabia

02 Aug 2022
Blog Post

From HBS to Cutting-Edge Tech

became an active member in the Tech Club, CAML (Coding, Analytics, and Machine Learning) Club as well as the VCPE (Venture Capital & Private Equity) Club. That allowed me to network with classmates with compatible interests while keeping myself abreast of the... View Details

April 1989 (Revised October 2005)
Case

James Burke: A Career in American Business (A)

By: Richard S. Tedlow and Wendy Smith

Presents an historical overview of the professional career of James E. Burke, chairman and CEO of Johnson & Johnson. Examines the corporation's handling of three major occurrences--the Tylenol poisonings in 1982 and 1986 and the acquisition and subsequent sale of... View Details

Keywords: Business History; Marketing Strategy; Ethics; Personal Development and Career; Crisis Management; Consumer Products Industry; Consumer Products Industry; United States

February 2011 (Revised November 2012)
Case

PatientsLikeMe: An Online Community of Patients

By: Sunil Gupta and Jason Riis

PatientsLikeMe (PLM) is an online community where patients share their personal experiences with a disease, find other patients like them, and learn from each other. The company was founded by Jamie and Ben Heywood when their 29-year-old brother was diagnosed with ALS... View Details

Keywords: Business Startups; Health Disorders; Knowledge Sharing; Growth and Development Strategy; Product Launch; Digital Platforms; Social and Collaborative Networks; Health Industry