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  • All HBS Web  (12,519)
    • People  (20)
    • News  (1,710)
    • Research  (9,335)
    • Events  (26)
    • Multimedia  (52)
  • Faculty Publications  (7,739)

Show Results For

  • All HBS Web  (12,519)
    • People  (20)
    • News  (1,710)
    • Research  (9,335)
    • Events  (26)
    • Multimedia  (52)
  • Faculty Publications  (7,739)
← Page 466 of 12,519 Results →
  • Article

From TV to Web: Content Strategies for Ads That Drive Online Sales

By: Thales S. Teixeira
Consumers have become avid media multitaskers, moving seamlessly between their TVs and digital devices. Shorter TV commercials have reduced both the quantity and quality of consumer attention during prime-time viewing hours. In this new media environment, can TV... View Details
Keywords: TV Advertising; Multitasking; Infotainment; Television; Prime Time; Advertising; Online Advertising; Advertising Industry
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Teixeira, Thales S. "From TV to Web: Content Strategies for Ads That Drive Online Sales." IESE Insight, no. 23 (Fourth Quarter 2014): 54–61.
  • December 2004 (Revised April 2006)
  • Case

Managing Diversity at Cityside Financial Services

By: Robin J. Ely and Ingrid Vargas
Cityside Financial Services, a disguised consumer bank, serves both a largely African-American urban community and a more affluent, predominantly white clientele. To match the gender and racial makeup of its staff to that of its customers, Cityside's sales division... View Details
Keywords: Selection and Staffing; Situation or Environment; Race; Employees; Gender; Customer Satisfaction; Diversity; Cross-Cultural and Cross-Border Issues; Banks and Banking; Banking Industry
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Ely, Robin J., and Ingrid Vargas. "Managing Diversity at Cityside Financial Services." Harvard Business School Case 405-047, December 2004. (Revised April 2006.)
  • April 2004 (Revised May 2005)
  • Case

ING DIRECT

By: James L. Heskett
The CEO of ING Direct (U.S.) has to decide: (1) whether and how to coordinate his organization's branding effort with its parent, ING Group, and (2) how fast to grow the business. Includes color exhibits. View Details
Keywords: Decision Choices and Conditions; Entrepreneurship; Leadership Style; Growth Management; Brands and Branding; Planning; Problems and Challenges; Financial Services Industry; United States
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Heskett, James L. "ING DIRECT." Harvard Business School Case 804-167, April 2004. (Revised May 2005.)
  • 01 Mar 2009
  • News

Damon Silvers

representing a large part of what remains of the American industrial economy. Should these companies file for Chapter 11 and fail to get financing, there could be a loss of several million jobs. But the... View Details
Keywords: Roger Thompson; Administration of Economic Programs; Government; Transportation Equipment Manufacturing; Manufacturing; Transportation
  • 10 May 2011
  • First Look

First Look: May 10

more than five years, the global shipping (maritime) industry experienced a dramatic crash in late 2008 as the global financial system froze and... View Details
Keywords: Sean Silverthorne
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

2017 New York: Oxford University Press Managing Risk in Reinsurance: From City Fires to Global Warming By: Hauter, Niels Viggo, and Geoffrey Jones, eds. Abstract—This is the first book to provide a... View Details
Keywords: Sean Silverthorne
  • August 2001 (Revised August 2012)
  • Case

BestDoctors, Inc.

By: Regina E. Herzlinger and Seth Bokser
Upon learning the news of a critical illness, patients and their families are shocked, saddened, fearful, and angry all at once. And just as soon as they catch their collective breath, they all ask the same question—a question that has the potential to infuse hope into... View Details
Keywords: Business Model; Entrepreneurship; Health Care and Treatment; Medical Specialties; Knowledge Sharing; Demand and Consumers; Health Industry
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Herzlinger, Regina E., and Seth Bokser. "BestDoctors, Inc." Harvard Business School Case 302-018, August 2001. (Revised August 2012.)
  • November 1995 (Revised February 1996)
  • Case

Monsanto Company: The Coming of Age of Bio-Technology

By: Ray A. Goldberg and Thomas N. Urban Jr
Monsanto has one product, Roundup, accounting for 30% of company net income and is going off patent. How should the company position itself and its products in the future? View Details
Keywords: Patents; Product Positioning; Strategic Planning; System Shocks; Biotechnology Industry
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Goldberg, Ray A., and Thomas N. Urban Jr. "Monsanto Company: The Coming of Age of Bio-Technology." Harvard Business School Case 596-034, November 1995. (Revised February 1996.)
  • 11 Sep 2007
  • First Look

First Look: September 11, 2007

imperialism, there is reason to believe that John Holt is not an isolated case of a company assuming this form. Holt and others function as intermediaries between global business, which rarely invests in... View Details
Keywords: Martha Lagace
  • January 2019
  • Case

AIME High: A Social Entrepreneur's Moon Shot

By: Christopher A. Bartlett
Describes the entrepreneurial leadership of Jack Manning Bancroft (JMB), a young Indigenous Australian university student who created the Australian Indigenous Mentoring Experience (AIME), a nonprofit organization he formed to respond to the problem of Indigenous high... View Details
Keywords: Entrepreneurship; Mission; Organization Culture; Non-profit; NGO; Social Entrepreneurship; Leadership; Global Strategy; Mission and Purpose; Secondary Education; Organizational Culture; Education Industry; Education Industry; Australia; United States
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Bartlett, Christopher A. "AIME High: A Social Entrepreneur's Moon Shot." Harvard Business School Case 919-411, January 2019.
  • 31 Jan 2012
  • First Look

First Look: Jan. 31

http://www.hbs.edu/research/facpubs/workingpapers/papers0910.html#wp10-070 When the Name Is the Game Authors:Marco Bertini, John Gourville, and Elie Ofek Publication:Business Strategy Review 22, no. 3 (2011) Abstract In Romeo View Details
Keywords: Sean Silverthorne & Carmen Nobel
  • 2007
  • Article

The Norwegian Aluminium Industry, 1908-1940: Swing Producers in the Hands of the International Oligopoly?

Keywords: Duopoly and Oligopoly; Business History; Mining; Mining Industry; Norway
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Storli, Espen. "The Norwegian Aluminium Industry, 1908-1940: Swing Producers in the Hands of the International Oligopoly?" Cahiers d'histoire de l'aluminium, no. 2 (2007): 11–26.
  • September 2008 (Revised February 2009)
  • Case

BMW's Project Switch (A): Importers vs. National Sales Companies

By: Das Narayandas and Kerry Herman
BMW is faced with potential channel conflicts across several EU country markets. The case highlights BMW's approach to redesigning its channel in Greece. The case provides details on both headquarter and country head perspective on BMW's channel strategy. View Details
Keywords: Marketing Strategy; Distribution Channels; Conflict and Resolution; Auto Industry; European Union; Greece
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Narayandas, Das, and Kerry Herman. "BMW's Project Switch (A): Importers vs. National Sales Companies." Harvard Business School Case 509-023, September 2008. (Revised February 2009.)
  • 28 Mar 2018
  • Blog Post

Event Planning for Recruiting Success - Part 1

sure that the conversation is informational, not an interview. Key Takeaways Not every event is right for every company. Therefore, we offer multiple options to help organizations optimize their time with students and set themselves up... View Details
Keywords: All Industries
  • 18 Aug 2017
  • Op-Ed

Op-Ed: Courageous Leader Triggers a Moral Revolt of CEOs Against Trump

price increases and transparency about prices. He initiated a 32 percent price reduction on one of Merck’s most promising new drugs for Hepatitis C, Zepatier. In addition, he called out industry miscreants... View Details
Keywords: by Bill George
  • November 1986 (Revised February 1996)
  • Case

Allstate Chemical Company: The Commercialization of Dynarim

By: David A. Garvin
Raises three issues: the different requirements for competing in specialty and commodity chemicals; the steps a new idea follows in moving from research, applied research, and development to manufacturing and marketing; and the role of a commercial development... View Details
Keywords: Marketing Strategy; Production; Marketing; Product Development; Goals and Objectives; Research; Managerial Roles; Business Divisions; Chemical Industry
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Garvin, David A. "Allstate Chemical Company: The Commercialization of Dynarim." Harvard Business School Case 687-010, November 1986. (Revised February 1996.)
  • June 2000
  • Case

Lifeline Systems, Inc. (A)

By: H. Kent Bowen and Marilyn Matis
Lifeline Systems provides emergency response equipment to the elderly who live at home. The company uses local hospitals to market, sell, and install these units in homes, while the hospital monitors and calls for aid to respond to emergency calls from the elderly... View Details
Keywords: Health Care and Treatment; Product Marketing; Sales; Problems and Challenges; Growth and Development Strategy; Managerial Roles; Service Operations; Information Infrastructure; Age; Service Delivery; Restructuring; Crisis Management; Health Industry; Health Industry
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Bowen, H. Kent, and Marilyn Matis. "Lifeline Systems, Inc. (A)." Harvard Business School Case 600-099, June 2000.
  • July 1994 (Revised March 1995)
  • Case

Microsoft: Multimedia Publications (B)

By: Marco Iansiti and Ellen Stein
Microsoft is about to release an apparently successful CD-ROM baseball product. The company is trying to determine what product(s) should be developed next, how it should organize itself, and what role it should play in the development of such products. View Details
Keywords: Product Development; Applications and Software; Product Design; Organizational Structure; Product Launch; Business Strategy; Consumer Products Industry; Consumer Products Industry; Washington (state, US)
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Iansiti, Marco, and Ellen Stein. "Microsoft: Multimedia Publications (B)." Harvard Business School Case 695-006, July 1994. (Revised March 1995.)
  • 16 Dec 2014
  • First Look

First Look: December 16

risks and making bold investments based on anticipated industry trends and client demand. Now, despite slowing demand for CRO services, PAREXEL is betting that a View Details
Keywords: Sean Silverthorne
  • May 2005 (Revised February 2007)
  • Case

HNA Group: "A Miracle in Civil Aviation"

By: Cynthia A. Montgomery and Carole Winkler
Chen Feng and three others started Hainan Airlines in China during a historic transformation and privatization of the civil aviation industry. From a small loan from the local province in 1992, Chairman Chen built the company into a conglomerate that, by 2003, owned... View Details
Keywords: Growth Management; Air Transportation; Business Growth and Maturation; Competitive Advantage; Emerging Markets; Business Startups; Air Transportation Industry; China
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Montgomery, Cynthia A., and Carole Winkler. HNA Group: "A Miracle in Civil Aviation". Harvard Business School Case 705-426, May 2005. (Revised February 2007.)
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