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Show Results For
- All HBS Web
(39,295)
- People (86)
- News (13,853)
- Research (16,335)
- Events (730)
- Multimedia (2,175)
- Faculty Publications (13,846)
- 17 Oct 2024
- Video
Caroline Rees: A radical proposition is putting people at the center
- August 2000 (Revised February 2002)
- Case
Arepa
By: Jay O. Light and Daniel J. Green
This case illustrates the importance of structuring negotiations with large companies and investors that are critical to a start-up's success. It depicts a firm with innovative technology that contracts with giant companies in order to survive. It also demonstrates how... View Details
Keywords: Negotiation; Organizational Structure; Entrepreneurship; Technological Innovation; Business or Company Management; Business Model; Partners and Partnerships; Business Startups
Light, Jay O., and Daniel J. Green. "Arepa." Harvard Business School Case 201-008, August 2000. (Revised February 2002.)
- 13 Jul 2023
- News
The Network Effect
Karan Mathur (left) and Dina Model (Illustration by Gisela Goppel) Karan Mathur (left) and Dina Model (Illustration by Gisela Goppel) When Dina Model and Karan Mathur (both MBA 2015) met through mutual friends during their first year at HBS, neither was envisioning a... View Details
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- 23 Apr 2015
- News
Higher than the sky
- 17 Jun 2015
- News
Target 'cut wheat from the chaff'
- 02 Nov 2022
- News
It’s Fall on Campus!
- 28 May 2020
- Video
2020 Class Day Student Speaker Claire Wagner
- 04 Feb 2015
- Video
Who Needs Palm Trees? Enjoying Winter at HBS
- 22 May 2024
- Video
2024 Class Day Student Speaker Erik Roberts
- March 2013 (Revised May 2013)
- Case
Omar Ishrak: Building Medtronic Globally
By: Bill George and Natalie Kindred
Omar Ishrak, Medtronic's first non-American CEO, aims to reinvigorate the medical device maker's growth by focusing on emerging markets, therapy innovation, and creative business models. In 2012, budget constraints in mature economies, the lack of new medical therapies... View Details
Keywords: Healthcare; Medical Devices; Medtronic; Globalization; Innovation; Reverse Innovation; Leadership; Multinational Firms and Management; Globalized Markets and Industries; Management Teams; Business Model; Emerging Markets; Global Strategy; Health Care and Treatment; Acquisition; Innovation and Invention; Manufacturing Industry; Medical Devices and Supplies Industry; China
George, Bill, and Natalie Kindred. "Omar Ishrak: Building Medtronic Globally." Harvard Business School Case 413-065, March 2013. (Revised May 2013.)
- 10 Feb 2021
- Research & Ideas
Has #MeToo Changed How Hollywood Hires?
be particularly sympathetic to #MeToo’s call to empower women and are the main driver of the shift to hire more women following the scandal, write Hong Luo and Laurina Zhang, the paper's authors. Luo is the James Dinan and Elizabeth Miller Associate Professor of View Details
- November 1993 (Revised September 1994)
- Case
Food Distribution in Russia: The Harris Group and the LUX Store
By: David E. Bell, Walter J. Salmon and Dinny Starr
Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details
Keywords: Business Ventures; Marketing Strategy; Market Entry and Exit; Distribution; Partners and Partnerships; Expansion; Food and Beverage Industry; Retail Industry; Russia
Bell, David E., Walter J. Salmon, and Dinny Starr. "Food Distribution in Russia: The Harris Group and the LUX Store." Harvard Business School Case 594-059, November 1993. (Revised September 1994.)
- 13 Dec 2022
- Interview
Why Some Start-Ups Fail to Scale
By: Jeffrey Rayport and Curt Nickisch
Managing rapid growth is a huge challenge for young businesses. Even start-ups with glowing reviews and skyrocketing sales can fail. That’s because new ventures and corporate initiatives alike have to sustain profitability at scale, according to Harvard Business School... View Details
"Why Some Start-Ups Fail to Scale." HBR IdeaCast (podcast), Harvard Business Review Group, December 13, 2022.
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- 13 Apr 2012
- News
An Innovative Education
- 23 Oct 2000
- Research & Ideas
The Strategy-Focused Organization
share best practices across the business units and shared service units. The meeting was called the "Balanced Scorecard Conference," but, of course, the meeting was about the division's strategy and its execution. When the major... View Details
Keywords: by Robert S. Kaplan & David P. Norton
- Profile
Adriana Garcia Ceja
trajectory. “He spoke to everything I had been working for, what it takes to have an impact,” Adriana says. “I realized I could work with international business to develop economies.” After a variety of work experiences involving finance,... View Details
- Web
HBR Classics - Alumni
HBR CLASSICS Through the years, a number of Harvard Business Review articles written by Harvard Business School faculty and others have risen to “classics” status – articles that are so groundbreaking in... View Details
- 12 May 2020
- News