Publications

June 7, 2016
Comment

Can Brand Trump Win a Presidency?

By: John A. Quelch

In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details

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23 Dec 2002
Research & Ideas

Partnering and the Balanced Scorecard

ideas and approaches that promote growth. Employees can become inspired with their understanding of how their organization creates value and intends to be a healthy, growing entity. For example, at Duke... View Details

Keywords: by Robert S. Kaplan & David P. Norton

February 2014
Teaching Note

The Slingshot: Improving Water Access

By: John A. Quelch

Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies. View Details

Keywords: DEKA; Dean Kamen; Coca-Cola; Technological Innovation; Innovation Strategy; Commercialization; Marketing; Marketing Strategy; Food and Beverage Industry; Health Industry; North Africa; South Africa; Asia; South America

27 Feb 2020
Blog Post

Taking the LEAP into the Case Method

Dr. Baozhong Su now is an Asian Fellow at Ash Center for Demo Governance and Innovation, Harvard Kennedy School. As a professor, he comes from the College of Economics and Management, China Agricultural University (CAU) in Beijing, P.R.... View Details

08 Jun 2021
Research & Ideas

Tell Me What to Do: When Bad News Is a Big Relief

“might have a perverse incentive to allow underperforming employees to keep underperforming because it makes it easier to decide whom to lay off,” Hagerty says. Let the doctor decide The idea for the... View Details

Keywords: by Michael Blanding

August 2008
Supplement

Charles Schwab & Co. "Talk to Chuck" Advertising Campaign Ad Clips

By: John A. Quelch

A series of advertising clips that were prepared for television advertising to accompany the "Talk to Chuck" advertising campaign of Charles Schwab and Co. View Details

Keywords: Decisions; Business or Company Management; Advertising Campaigns; Financial Services Industry

02 Jul 2010
What Do You Think?

Is Profit as a “Direct Goal” Overrated?

decision-making and even to the future and viability of capitalism. One debate concerned the primacy of profit as a goal. Deaver Brown led this argument by saying, "Profit is the only legitimate goal of a corporation ," pointing out that it serves many... View Details

Keywords: by Jim Heskett

April 2021
Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher

This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details

Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media

March 1984 (Revised June 1998)
Case

MCI Communications Corp.--1983

MCI Communications Corp. is faced with a large need for external financing to support rapid growth and substantial uncertainty due to the AT&T antitrust settlement. The case illustrates the value of convertible debt as a financing instrument in these circumstances. View Details

Keywords: Growth Management; Emerging Markets; Financing and Loans; Telecommunications Industry; United States

22 Mar 2016
First Look

March 22, 2016

forthcoming World Scientific Institutions, Institutional Change and Economic Performance in Emerging Markets By: Iyer, Lakshmi Abstract—Emerging markets play an increasingly important role in the global... View Details

Keywords: Sean Silverthorne

12 Feb 2015
News

City Governments Are Using Yelp to Tell You Where Not to Eat

2009
Working Paper

Capitalizing On Innovation: The Case of Japan

By: Robert Dujarric and Andrei Hagiu

Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are increasingly inadequate in modern sectors, where innovation relies on platforms and horizontal ecosystems of firms producing complementary products. Using three... View Details

Keywords: Globalized Markets and Industries; Government Legislation; Innovation and Invention; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Japan

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November 2003 (Revised March 2004)
Case

Teledesic (Abridged)

By: Thomas R. Eisenmann

Describes plans for a failed project that proposed the use of 288 satellites to deliver high-speed data communications services anywhere in the world. View Details

Keywords: Communication Technology; Network Effects; Failure; Information Technology Industry; Telecommunications Industry

11 Mar 2008
First Look

First Look: March 11, 2008

South Dakota Wheat Growers (SDWG) serves the needs of its 3,600 active farmer-members by supplying farm inputs and organizing the marketing and transportation of grain produced in the co-op's service territory. View Details

Keywords: Martha Lagace

31 Jan 2017
Research & Ideas

The Dow at 20,000: What's That All About?

that the markets expect strong deregulation, and that impacts every other sector that is highly regulated in the economy. So you saw the rising stock prices of financials, for example, as well as energy... View Details

Keywords: by Jim Aisner

12 PM – 1 PM EDT, 12 Sep 2018
Webinars: Trending@HBS

Responding to Digital Disruption

As a follow-up to his 2017 webinar and building upon his proposed recipe for digital disruption, Associate Professor Thales Teixeira proposes a new framework to help established businesses respond to digital disruptors. View Details

July 2010 (Revised March 2016)
Case

MacroMarkets LLC

By: Robin Greenwood and Luis M. Viceira

MacroMarkets co-founder and CEO Samuel Masucci III is meeting with a strategic partner for his firm. Co-founded with Yale University Professor Robert Shiller, MacroMarkets' main innovation is the "MacroShare," which allows investors to take long or short, levered or... View Details

Keywords: Macroeconomics; Financial Instruments; Financial Markets; Investment Funds; Investment Portfolio; Innovation and Invention; Risk Management; Product Positioning; Demand and Consumers; Financial Services Industry