Publications

07 Dec 2022
Blog Post

2022 Climate Symposium: Tackling Climate Together

production is incredibly resource intensive and that even a small shift in consumption and production can have a massive impact on greenhouse gas emissions. From there, Karen Skelton, Senior Advisor to the... View Details

January 2017
Case

Flatiron School

By: Thomas Eisenmann and Halah AlQahtani

In late 2016, the founders of Flatiron School, a startup offering 12-week coding bootcamps, are formulating their growth strategy. Their new online-only program has matched the excellent job placement results for their in-person bootcamps. Should Flatiron shift... View Details

Keywords: Scaling Start-ups; Growth Strategy; Entrepreneurship; Distribution Channels; Growth and Development Strategy; Internet and the Web; Business Startups; Diversification; Expansion; Education Industry; United States

23 Aug 2021
Research & Ideas

Why White-Collar Crime Spiked in America After 9/11

country densely populated by Muslim residents, such as in Michigan, New Jersey, and New York, among other regions. The study suggests the agency put these areas under greater scrutiny due to the involvement... View Details

Keywords: by Jay Fitzgerald

13 Jun 2019
Blog Post

Expanding My Worldview Through FIELD Global Immersion

college students, and K-Pop specialists. In the end, we developed two new products for our GP: a fruit smoothie and a mac and cheese snack. They’re eager to take our ideas to market. FGI truly is an... View Details

March 2016
Teaching Note

Advanced Leadership Pathways: Laurent Adamowicz and Bon'App

By: Rosabeth Moss Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

After a successful career as Chairman and CEO of Paris-based luxury food company, Fauchon, Laurent Adamowicz sought to provide a solution to a large scale complex problem. Ultimately, Adamowicz created a mobile application to provide consumers with more accessible and... View Details

Keywords: Leadership; Change Management; Social Entrepreneurship; Nutrition; Business and Community Relations

31 Aug 2009
Research & Ideas

Why Competition May Not Improve Credit Rating Agencies

price drops, suggesting that they have failed to reach a very low bar indeed, making the news particularly bad. The main concern about these findings is that Fitch might have grown their share of the ratings in an industry at times when... View Details

Keywords: by Martha Lagace; Financial Services

August 2022 (Revised December 2022)
Case

Iluméxico: For Every Family to Have Power

By: Brian Trelstad, Isa Oliveres and Jenyfeer Martinez Buitrago

In 2022, Manuel Wiechers, the CEO of Iluméxico, a for-profit social enterprise that provided off-grid solar energy services in rural Mexico, was finalizing his presentation for the company’s upcoming board meeting. In the 12 years since Wiechers had co-founded... View Details

Keywords: Social Entrepreneurship; Social Enterprise; Energy; Energy Policy; Energy Generation; Energy Sources; Growth Management; Business and Government Relations; Equity; Internet and the Web; Business Model; Energy Industry; Mexico; Latin America

06 May 2014
First Look

First Look: May 6

Strategic Management Product Market Strategy By: Menon, Anoop, and Dennis Yao Abstract—Product market strategy is the collection of choices, actions, and activities of a firm that determines how it positions... View Details

Keywords: Sean Silverthorne

01 Jan 2013
News

Joanna M. Jacobson, MBA 1987

is spectacularly good at opening people's ears to others and requiring them to make an articulate argument," she observes. Having discovered a passion for marketing at HBS, Jacobson moved to New York to join Colgate-Palmolive and was... View Details

Keywords: Susan Young

August 1986 (Revised May 2005)
Case

Mike Finkelstein (B)

By: Carliss Y. Baldwin, Charles Bryan and Ken Leet

Following his successful turnaround of WTXX, Waterbury, Mike Finkelstein joined Odyssey Partners with a mandate to build a communications company. From 1982-1985, he acquired three more stations, financing each as an independent partnership. However, increasing... View Details

Keywords: Business Exit or Shutdown; Cash; Business or Company Management; Bonds; Cost vs Benefits; SWOT Analysis; Alignment; Acquisition; Financial Strategy; Corporate Finance; Communications Industry

10 Feb 2023
Research & Ideas

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Prevention—spent hundreds of millions of dollars on online advertising campaigns, aiming to encourage people to get vaccinated and to comply with other public health guidance. But was the public listening? More important, were people taking the agencies’ advice? To a... View Details

Keywords: by Scott Van Voorhis; Health; Technology

February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry

July 2008 (Revised December 2011)
Supplement

ghSMART(-er) & Co., 2008: Pioneering in Professional Services

By: Noam T. Wasserman and Ashraf Haque

Geoff Smart, founder and CEO of ghSMART & Co., wanted to build ghSMART into the #1 management-assessment firm for CEOs and investors. However, he had just received two pieces of very bad news: the demise of an existing project and the loss of a $1 million engagement he... View Details

Keywords: Business Ventures; Managerial Roles; Organizational Structure; Problems and Challenges; Loss; Motivation and Incentives; Service Industry

March 2017 (Revised February 2018)
Case

Tequila Patrón

By: Rohit Deshpandé, Carlos Castellanos Rodríguez, Silvia Cacho-Elizondo, Samantha Rullán and Fernanda Miguel

Tequila Patrón was one of the most successful tequila marketers in the United States. Patrón needed to grow, and in Mexico, the second largest market for tequila, the brand was perceived as American. What portfolio and branding strategy would best serve Patrón to... View Details

Keywords: Marketing Strategy; Product Positioning; Growth and Development Strategy; Mexico

Web

Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive... View Details

August 2024
Case

Zipline: Expanding the World's Largest Autonomous Drone Delivery Network

By: Tarun Khanna and George Gonzalez

Zipline initially established the world's largest logistics network in Rwanda and Ghana by delivering medical supplies to hospitals via automated drones from a centralized hub. The company is now looking to expand to the U.S. home delivery market and designed a... View Details

Keywords: Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Logistics; Expansion; Air Transportation; Business Model; Rwanda; Ghana; United States

Web

Partners & Fellows | Social Enterprise | Harvard Business School

Corps Michael J. Fox Foundation for Parkinson's Research Millennium Challenge Corporation New Profit New Sector Alliance NewSchools Venture Fund New York City Public Schools... View Details

March 2003 (Revised September 2004)
Case

Worker Rights and Global Trade: The U.S.-Cambodia Bilateral Textile Trade Agreement

Examines the political and economic dimensions of the campaign to improve workers' rights around the world through the inclusion of labor standards in international trade agreements. The U.S.-Cambodia Textile Trade Agreement was the first agreement of its kind to link... View Details

Keywords: Trade; Agreements and Arrangements; Rights; Working Conditions; Globalization; Consumer Products Industry; Cambodia; United States