Publications

27 Jan 2016
Research & Ideas

A Politician's Investment Portfolio Might Tip Off Corruption Potential

percent stocks for the scandal free. Split another way, politicians holding more than 50 percent stocks were almost twice as likely to be involved in a scandal compared to their more risk averse counterparts. Personal investments that... View Details

Keywords: by Roberta Holland

March 1990 (Revised January 1997)
Case

ROLM: The SIGMA Introduction

By: V. Kasturi Rangan

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its... View Details

Keywords: Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

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24 Apr 2020
Op-Ed

Lessons from the NFL: Virtual Hiring, Leadership, Building Teams and COVID-19

market but at a position that is the most critical leadership position for an NFL team. Tom Brady, the six-time super bowl champion widely considered the NFL’s Greatest of All Time (GOAT), signed with the... View Details

Keywords: by Sarah Abbott , Boris Groysberg, Tali Groysberg, and Abhijit Naik; Sports

September 2001 (Revised June 2003)
Case

Henkel KGaA: Detergents Division

Henkel has to decide whether to replace its strong local detergent brands in Italy and Spain with its leading international brand, Persil. It faces pressure from retailers for international brand standardization. Its competitors, including P&G and Unilever, are... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Consumer Products Industry; Italy; Spain

03 Aug 2015
Research & Ideas

Why Fierce Competitors Apple and Amazon Became ’Frenemies’ Over eReaders

Let's get one thing straight from the start: Apple and Amazon are not friends. If they were high school students, they'd be mean girls glaring at each other from opposite sides of the cafeteria, jealously forcing their friends to pick sides between Team Chloe and Team... View Details

Keywords: by Michael Blanding; Information; Publishing; Technology

April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Food and Beverage Industry

September 2023
Article

Consuming Contests: The Effect of Outcome Uncertainty on Spectator Attendance in the Australian Football League

By: Patrick Ferguson and Karim R. Lakhani

Contests that non-contestants consume for entertainment are a fixture of economic, cultural and political life. We exploit injury-induced changes to teams' line-ups in a professional sports setting to examine whether individuals prefer to consume contests that have... View Details

Keywords: Sports; Entertainment; Consumer Behavior

20 Feb 2006
HBS Case

Oprah: A Case Study Comes Alive

idea for using Winfrey as the basis for one of HBS' hallmark case studies began simply enough. In the spring of 2002 when Koehn was teaching the first-year MBA course, The... View Details

Keywords: by Martha Lagace; Media & Broadcasting; Consumer Products; Entertainment & Recreation

22 Jul 2016
News

Verizon Still an Ad Laggard to Google, Facebook After Yahoo Deal

March 2000
Case

Heartport, Inc.

By: Gary P. Pisano and Shoshana Dobrow

Heartport, an entrepreneurial medical device maker, has introduced several innovative systems for conducting less-invasive cardiac surgery. Despite initially high expectations, the company has struggled to get its technology adopted by cardiac surgeons. The company's... View Details

Keywords: History; Product Positioning; Knowledge Acquisition; Corporate Entrepreneurship; Technology Adoption; Health Care and Treatment

August 2007 (Revised July 2008)
Background Note

Take Advantage of Your Diaspora Network

By: William R. Kerr and Daniel J. Isenberg

Diaspora networks (DNs) are an important resource for global entrepreneurs. Discusses several features of DNs, combining both academic and practitioner perspectives. Describes the history and prevalence of DNs in many ethnicities, documents the broad resources DNs can... View Details

Keywords: Business Startups; Diasporas; Entrepreneurship; Globalized Markets and Industries; Social and Collaborative Networks

Profile

Suchita Prasad

what it would take for me to achieve my end goals. On a more personal level, the HBS MBA has provided more meaningful insight into myself as I have mapped my strengths and weaknesses. I have learned to raise difficult issues and... View Details

Keywords: Consulting; Manufacturing

2024
Working Paper

Platform Information Provision and Consumer Search: A Field Experiment

By: Lu Fang, Yanyou Chen, Chiara Farronato, Zhe Yuan and Yitong Wang

Despite substantial efforts to help consumers search in more intuitive ways, text search remains the predominant tool for product discovery online. In this paper, we explore the effects of visual and textual cues for search refinement on consumer search and purchasing... View Details

Keywords: Consumer Behavior; E-commerce; Decision Choices and Conditions; Learning; Internet and the Web

08 Apr 2013
Research & Ideas

Women’s Summit Celebrates ‘Sisterhood of the Traveling Pantsuit’

graduates—descended on the Allston campus for the start of the W50 Summit, two days of reflection, celebration, and brainstorming on women's experiences at HBS and beyond. They heard from panels of professors and alumni on everything from... View Details

Keywords: by Katie Koch & Harvard Gazette

August 2009
Article

Mental Accounting and Small Windfalls: Evidence from an Online Grocer

By: John Beshears and Katherine L. Milkman

We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details

Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry

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June 7, 2016
Comment

Can Brand Trump Win a Presidency?

By: John A. Quelch

In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details