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  • All HBS Web  (15,490)
    • People  (49)
    • News  (3,557)
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  • November 2008 (Revised March 2023)
  • Module Note

Understanding Brands

By: Anat Keinan and Jill Avery
For many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of... View Details
Keywords: Brand Equity; Brand Management; Brands and Branding; Management; Marketing Strategy; Value
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Keinan, Anat, and Jill Avery. "Understanding Brands." Harvard Business School Module Note 509-041, November 2008. (Revised March 2023.)
  • Article

Channel Integration, Sales Dispersion, and Inventory Management

By: Santiago Gallino, Antonio Moreno and Ioannis Stamatopoulos
We study the effects of the introduction of cross-channel functionalities on the overall sales dispersion of retailers and the implications of these effects for inventory management. To do that, we analyze data from a leading U.S. retailer who introduced a... View Details
Keywords: Retail Operations; Online Retail; Channel Integration; Sales Dispersion; Long Tail; Empirical Operations; Inventory Management; Omnichannel Retail; Marketing Channels; Integration; Sales; Logistics; Operations; Management; Retail Industry
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Gallino, Santiago, Antonio Moreno, and Ioannis Stamatopoulos. "Channel Integration, Sales Dispersion, and Inventory Management." Management Science 63, no. 9 (September 2017): 2813–2831.
  • December 1994 (Revised May 1999)
  • Case

3M Optical Systems: Managing Corporate Entrepreneurship

By: Christopher A. Bartlett and Afroze A Mohammed
A middle-level division manager must decide whether he should support an investment request for a third attempt at launching a new product developed by a struggling business unit. Describes the long, difficult process by which the unit has developed the product--a... View Details
Keywords: Managerial Roles; Decision Choices and Conditions; Corporate Entrepreneurship; Product Launch; Problems and Challenges; Product Development; Consumer Products Industry
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Bartlett, Christopher A., and Afroze A Mohammed. "3M Optical Systems: Managing Corporate Entrepreneurship." Harvard Business School Case 395-017, December 1994. (Revised May 1999.)
  • 24 Sep 2019
  • Research & Ideas

Do National Security Secrets Hold Back National Innovation?

rights to commercialize their ideas in exchange for disclosing the details of their inventions in the patent document itself. The system is designed to make information about cutting-edge technology... View Details
Keywords: by Kristen Senz
  • 03 Aug 2010
  • First Look

First Look: August 3

front-line workers who voice concerns and share ideas about how to solve problems. Our study is among the first to develop and empirically test theory about how specific management practices can encourage employees to speak up about... View Details
Keywords: Martha Lagace
  • 23 Jul 2001
  • Research & Ideas

How the Giants of Enterprise Seized the Future

The distinguishing characteristic of the giants of enterprise is that they live in the future. And the future for them is not some fantasy world where trees grow in the sky. It is real—it has a concrete existence in their minds. Why?... View Details
Keywords: by Richard S. Tedlow
  • March 1994 (Revised April 1994)
  • Case

Eli Lilly and Co.: The Flexible Facility Decision--1993

By: Gary P. Pisano
In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
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Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
  • April 2001 (Revised June 2001)
  • Case

Competition Policy in the European Union and the Power of Microsoft

By: Julio J. Rotemberg and Michelle Kalka
Focuses on a decision by the European Competition Commissioner Mario Monti about U.S.-based Microsoft Corp. Sun has complained to the commission that Microsoft has installed components in its desktop operating system that only "talk" to Microsoft operating systems for... View Details
Keywords: Competition; Law; Emerging Markets; Information Technology; Policy; Computer Industry; Electronics Industry; European Union; United States
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Rotemberg, Julio J., and Michelle Kalka. "Competition Policy in the European Union and the Power of Microsoft." Harvard Business School Case 701-043, April 2001. (Revised June 2001.)
  • 01 Oct 2016
  • Blog Post

Reflections on the Peek Weekend Family Business Cohort

Peek has changed a lot since its founding in 2015! Please visit the Peek website for the most up to date information on dates, registration, and program events. Last summer I participated in the Peek Weekend Family Business cohort. My... View Details
  • March 2018
  • Teaching Note

Augmedix

By: Frank V. Cespedes
Teaching Note for HBS No. 817-048. Augmedix provides a service that live-streams video of patient appointments to a remote scribe, freeing up significant physician time from electronic medical record data-entry tasks. The venture is confronting decisions in areas such... View Details
Keywords: Entrepreneurship; Sales; Management; Marketing Strategy; Growth and Development Strategy; Technology Adoption; Customers; Segmentation; Health Industry; Technology Industry; United States
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Cespedes, Frank V. "Augmedix." Harvard Business School Teaching Note 818-117, March 2018.
  • 12 Jan 2016
  • News

Opinion: It’s safe to eat Chipotle burritos — and buy some stock

  • August 1999 (Revised January 2002)
  • Case

Brita Products Company, The

By: John A. Deighton
Clorox's Brita skillfully exploits a tide of water safety concerns, growing a home water (filtration) business from inception to a 15% U.S. household penetration in ten years. The dilemma in the case arises as the period of increasing returns seems to be drawing to a... View Details
Keywords: Customer Value and Value Chain; Acquisition; Retention; Safety; Natural Environment; Emerging Markets; Investment Return; Equity; Demand and Consumers; United States
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Deighton, John A. "Brita Products Company, The." Harvard Business School Case 500-024, August 1999. (Revised January 2002.) (request a courtesy copy.)
  • 12 Nov 2024
  • HBS Case

Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers

seekers and employers. As remote work surged during the COVID-19 pandemic, unemployment hovered below 4 percent, and many employers struggled to fill openings. “Harley has to build a team, but doesn’t have all the skills necessary to do it.” View Details
Keywords: by Avery Forman; Employment
  • October 1992 (Revised October 1994)
  • Case

Randall's Department Stores

By: Walter J. Salmon and Gwendolyn K. Ortmeyer
Discusses a well-known traditional department store that confronts a very difficult issue of whether to change its pricing policy from a high-low to an everyday pricing approach. Demands that the student formulate a plan of execution for changing the pricing, if... View Details
Keywords: Fluctuation; Price; Marketing Strategy; Strategic Planning
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Salmon, Walter J., and Gwendolyn K. Ortmeyer. "Randall's Department Stores." Harvard Business School Case 593-032, October 1992. (Revised October 1994.)
  • 07 Apr 2003
  • Research & Ideas

XTV: Xerox’s Attempted Recovery From “Fumbling the Future”

By the end of the second spin-off regime, Xerox's position in the copier market had begun to improve. While its share of the market would never return to 80 percent levels, Xerox was able to regain more than... View Details
Keywords: by Henry Chesbrough
  • March 2005 (Revised March 2007)
  • Supplement

Pacific Salmon Company, Inc. (CW)

By: Nabil N. El-Hage and Kenneth A. Froot
RRR, a $1 billion private equity fund, is trying to decide how much to bid for Pacific Salmon Inc. and how to finance the acquisition. View Details
Keywords: Food; Bids; Private Equity; Financing and Loans; Bids and Bidding; Acquisition; Food and Beverage Industry
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El-Hage, Nabil N., and Kenneth A. Froot. "Pacific Salmon Company, Inc. (CW)." Harvard Business School Spreadsheet Supplement 205-711, March 2005. (Revised March 2007.)
  • 16 Dec 2002
  • Research & Ideas

Mentoring—Using the Voice of Experience

Sometimes executive education has little to do with what happens in a classroom. Mentoring and coaching are the time-tested ways for wisdom and knowledge to be passed through an organization. Harvard Business School professor Dorothy... View Details
Keywords: by Sean Silverthorne
  • March 1984 (Revised June 1998)
  • Case

MCI Communications Corp.--1983

MCI Communications Corp. is faced with a large need for external financing to support rapid growth and substantial uncertainty due to the AT&T antitrust settlement. The case illustrates the value of convertible debt as a financing instrument in these circumstances. View Details
Keywords: Growth Management; Emerging Markets; Financing and Loans; Telecommunications Industry; United States
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Greenwald, Bruce C. "MCI Communications Corp.--1983." Harvard Business School Case 284-057, March 1984. (Revised June 1998.)
  • May–June 2023
  • Article

Which Firms Gain from Digital Advertising? Evidence from a Field Experiment

By: Weijia Dai, Hyunjin Kim and Michael Luca
Measuring the returns of advertising opportunities continues to be a challenge for many businesses. We design and run a field experiment in collaboration with Yelp across 18,294 firms in the restaurant industry to understand which types of businesses gain more from... View Details
Keywords: Advertising; Digital Marketing; Outcome or Result
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Dai, Weijia, Hyunjin Kim, and Michael Luca. "Which Firms Gain from Digital Advertising? Evidence from a Field Experiment." Marketing Science 42, no. 3 (May–June 2023): 429–439.
  • April 1992 (Revised February 1996)
  • Case

CFM International, Inc.

In April 1987 the management team of CFM International, Inc. (CFMI) was considering developing a new jet engine for the Airbus A340. The withdrawal of a competitor's engine had created an unforeseen opportunity for CFMI to re-enter a competition it had apparently lost... View Details
Keywords: Risk and Uncertainty; Partners and Partnerships; Investment; Globalized Markets and Industries; Manufacturing Industry; Air Transportation Industry
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Enright, Michael J. "CFM International, Inc." Harvard Business School Case 792-097, April 1992. (Revised February 1996.)
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