Publications

01 Oct 1998
News

Going Against the Flow

500 automobile, chemical, and pharmaceutical companies that actually run businesses here. Those latter companies know the market and have done very well as a result. "If you're... View Details

Keywords: Dun Gifford, Jr.

August 1994 (Revised July 1995)
Case

Astra Sports, Inc. (A)

By: John A. Quelch

Astra executives meet to discuss how to counteract the appearance of Korean-made counterfeit athletic shoes in Europe, Asia, and Latin America. View Details

Keywords: Brands and Branding; Strategy; Crime and Corruption; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; North Korea; Latin America; South Korea; Asia; Europe

25 May 2023
Blog Post

Interview Strategies to Connect with a Wider Range of Candidates

candidates feel excluded. Job postings are an important marketing tool and should convey an inclusive message if you hope to build a more diverse team. We also recommend explicitly stating your... View Details

Keywords: All Industries

16 Sep 2008
First Look

First Look: September 16, 2008

right industry and time to start new ventures. Entrepreneurs with demonstrated market timing skill are also more likely to outperform industry... View Details

November 2008
Case

The Hong Kong & China Gas Company Ltd.: Negotiating Joint Ventures in China

By: James K. Sebenius, Michael Shih-ta Chen and Medha Samant

To deliver 5-6 major new Chinese joint ventures annually, Hong Kong China Gas executives began extracting cross-border negotiating lessons from their 80 existing Chinese JVs. Chairman Alfred Chan and CEO Peter Wong knew that HKGC's growth strategy required significant... View Details

Keywords: Joint Ventures; Cross-Cultural and Cross-Border Issues; Negotiation Tactics; Interests; Cooperation; Expansion; Utilities Industry; Hong Kong

25 Aug 2017
Blog Post

HBS Interns: Summer Takeovers

in technology at the Sephora Innovation Lab. Jenn researched the impacts of artificial intelligence on the retail industry and participated in idea hackathons to brainstorm creative new ways for the brand to... View Details

Keywords: All Industries

09 Jun 2015
Sharpening Your Skills

Sharpening Your Skills: Social Media

Using social media to advance your marketing is a potentially powerful and low-cost tool. But the risk is potentially powerful, too—allowing consumers to co-create your brand is enough to induce night sweats... View Details

Keywords: Re: Multiple Faculty; Advertising

November 2000 (Revised December 2000)
Case

Loewen Group Inc., The

By: Stuart C. Gilson and Jose Camacho

A publiclytraded funeral home and cemetery consolidator faces imminent financial distress. The company has aggressively grown through use of debt. Restructuring the debt is potentially very costly to creditors, shareholders, suppliers, and other corporate stakeholders.... View Details

Keywords: International Accounting; Restructuring; Capital Structure; Cost of Capital; Debt Securities; Cross-Cultural and Cross-Border Issues; Crisis Management; Business and Shareholder Relations; Business and Stakeholder Relations; Service Industry

July 1997
Case

Earle Palmer Brown (A)

The CEO of one of the top 25 advertising agencies confronts major changes in the marketplace. He chooses to reengineer the firm. View Details

Keywords: Organizational Change and Adaptation; Business or Company Management; Industry Growth; Advertising Industry

Find at Harvard

11 Mar 2001
Research & Ideas

Group Therapy

emerging markets has been part of a larger effort to understand how local business environments influence company strategy. Thus far, strategy scholars have emphasized the importance of industry View Details

Keywords: by Peter Jacobs

August 2002 (Revised February 2003)
Case

Siebel Systems: Anatomy of a Sale, Part 2

By: John A. Deighton and Das Narayandas

How does a $2 million software sale happen? This case traces efforts by Siebel Systems to sell lead management software to discount broker Quick & Reilly. The buying process is mapped out over four years. Covers in detail the last six months--from Siebel's initial... View Details

Keywords: Business Cycles; Leadership; Management Analysis, Tools, and Techniques; Marketing Strategy; Consumer Behavior; Organizational Structure; Behavior; Competition; Applications and Software; Technology Industry

Article

Behavioral Hazard in Health Insurance

By: Katherine Baicker, Sendhil Mullainathan and Joshua Schwartzstein

A fundamental implication of standard moral hazard models is overuse of low-value medical care because copays are lower than costs. In these models, the demand curve alone can be used to make welfare statements, a fact relied on by much empirical work. There is ample... View Details

Keywords: Insurance; Consumer Behavior; Health Care and Treatment; Insurance Industry

18 Feb 2022
Blog Post

Short Intensive Program (SIP): Climate Adaptation

(co-benefits) model that Dr. Allen and his team have developed, which makes the inclusion of health benefits intentional – quantifying the health benefits enables the capture of “immediate and local benefits... View Details

June 2023 (Revised November 2024)
Case

Collaboration Wars: Slack vs. Microsoft Teams 2023

By: David B. Yoffie, Kriti Gupta, Mehek Punatar, Poonam Sacheti and Poorvi Vijay

What's the future of corporate communications? Email? Corporate messaging? The battle for corporate messaging in 2023 was stacking up as a fight between Slack, which had been recently acquired by Salesforce, and Microsoft Teams. This case explores a classic judo... View Details

Keywords: Competition; Product Positioning; Marketing Strategy; Acquisition; Technology Industry; Technology Industry

Career Coach

Mark Hardie

earlier led new product innovation at Agero Inc., an automotive industry service provider. At Ipsos, Mark drove smartphone-based service innovation in the Futures Group. For six years at Nokia Inc., Mr. Hardie designed innovative mobile... View Details

Keywords: Entrepreneurship; Private Equity; Financial Services (All); Venture Capital; Financial Services (All); Health Care; Telecommunications

October 2007
Case

iPhone vs. Cell Phone

By: David B. Yoffie and Michael Slind

The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details

Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Communications Industry

June 2001
Case

Acer America: Development of the Aspire

By: Christopher A. Bartlett and Anthony St. George

Keywords: Product Development; Product Launch; Marketing; Global Strategy; Computer Industry

Find at Harvard

15 Feb 2012
Op-Ed

Occupy Wall Street Protestors Have a Point

entrepreneurial skills on a broader canvas” We classified what we heard as ten potential disruptors of the global market system: the functioning of the global financial system,... View Details

Keywords: by Joseph L. Bower, Herman B. Leonard & Lynn S. Paine

April 1990 (Revised January 1993)
Case

Ad Council's AIDS Campaign (A): Advertising Strategy

By: V. Kasturi Rangan and Janet Montgomery

Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details

Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry