Publications

December 2006
Article

When More Power Makes Actors Worse Off: Turning a Profit in the American Economy

By: Mikolaj Jan Piskorski and Tiziana Casciaro

Keywords: Profit; Economy; United States

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March 1998 (Revised August 1998)
Case

Pepsi Blue

Executives at Pepsico are considering a possible redesign of the Pepsi carbonated beverage packages worldwide to give the brand a modern, up-to-date image and "ownership" of the color blue against Coca-Cola's "ownership" of the color red. View Details

Keywords: Competition; Advertising; Brands and Branding; Food and Beverage Industry; United States

October 1997 (Revised April 2002)
Case

Planned Parenthood Federation of America (A)

By: V. Kasturi Rangan and Elaine V. Backman

Outlines the dynamic shifts in the external environment surrounding Planned Parenthood's operations in 1994. Health care reform was threatening some of its core customer base. The organization had to come up with a strategy and a process for adapting to the new... View Details

Keywords: Nonprofit Organizations; Health Care and Treatment; Health Industry; United States

January 1997 (Revised March 1998)
Case

Oscar Mayer: Strategic Marketing Planning

The marketing director of Oscar Mayer faces a series of strategic marketing options regarding established and new products, including budget and capacity allocation decisions. View Details

Keywords: Decisions; Marketing Strategy; Product Launch; Product Development; Manufacturing Industry; Food and Beverage Industry; United States

October 1992 (Revised June 1994)
Case

American Airlines, Inc.: Proposal for a Three-Class Transcon Service

American Airlines, Inc., the largest airline in the United States, is considering a proposal to enhance its flagship New York JFK - Los Angeles transcontinental service from a two-class (first and coach) to a three-class (first, business, and coach) product. The... View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Air Transportation Industry; United States

September 1990
Case

American Heart Association's Heartguide

By: Ray A. Goldberg

Keywords: Health Care and Treatment; Health Industry; United States

March 1991 (Revised June 1993)
Case

Chevron Corp.: Corporate Image Advertising

Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details

Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States

July 1986 (Revised May 1993)
Supplement

Mason Instrument, Inc.--1986 (B): Electronics Guidance System for the Cherokee Missile

Provides additional data concerning the bid. View Details

Keywords: Bids and Bidding; Technology Industry; Public Administration Industry; United States

September 1984 (Revised May 1985)
Teaching Note

Federated Industries (A) TN

By: Robert J. Dolan

Teaching Note for (9-585-104). View Details

Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States

September 1984 (Revised December 1992)
Case

Federated Industries (A)

By: Robert J. Dolan

The market leader in an overcapacity industry with a commodity product is trying to restore industry price levels. Price cutting has hurt overall industry price levels and the leader must determine whether (and how) to bring up price levels or exit the market. View Details

Keywords: Supply and Industry; Market Entry and Exit; Price; Goods and Commodities; Competition; Consumer Products Industry; United States

November 1983 (Revised May 1990)
Case

Procter & Gamble Co. (A)

An associate advertising manager at Procter & Gamble is considering several options to strengthen the company's position in the light duty liquid detergent market. One option is to introduce a fourth Procter & Gamble brand in the category. Provides substantial... View Details

Keywords: Product Positioning; Advertising; Product Launch; Brands and Branding; Consumer Products Industry; United States

February 1982 (Revised August 1985)
Case

U.S. Retail Coffee Market (A)

Set in mid-1978, this case covers all aspects of the U.S. retail coffee market both cross-sectionally and historically. The market is recovering from dramatic price rises and volume drops. The overall issue is the forecast of future market evolution and the... View Details

Keywords: Marketing Strategy; Industry Growth; Market Timing; Retail Industry; Food and Beverage Industry; United States

2011
Other Unpublished Work

Deference from Low-status Firms: Maintaining Status without Resources

By: Mikolaj Jan Piskorski and Bharat N. Anand

This paper proposes a set of conditions under which high-status firms retain their positions, even if they lose resources. Firms are considered high status if they obtain ties from other high-status firms. Within the class of high-status firms, we distinguish between... View Details

Keywords: Business Ventures; Venture Capital; Financial Condition; Alliances; Rank and Position; Status and Position; Financial Services Industry; United States

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March 1983 (Revised November 1988)
Case

Hospital Corp. of America: Financial Analysis

By: Regina E. Herzlinger

Keywords: Health Industry; United States

1994
Other Unpublished Work

The Federal Budget and the States: Fiscal Year 1993

By: Dutch Leonard and Monica E. Friar

Keywords: Sovereign Finance; Budgets and Budgeting; Government and Politics; United States

1997
Other Unpublished Work

The Federal Budget and the States: Fiscal Year 1996

By: Dutch Leonard and Jay H. Walder

Keywords: Sovereign Finance; Budgets and Budgeting; Government and Politics; United States

1998
Other Unpublished Work

The Federal Budget and the States: Fiscal Year 1997

By: Dutch Leonard and Jay H. Walder

Keywords: Sovereign Finance; Budgets and Budgeting; Government and Politics; United States

October 1978 (Revised July 1991)
Case

U.S. Pioneer Electronics Corp.

By: Hirotaka Takeuchi

Focuses on the problem of the means by which a manufacturer controls its channel of distribution. U.S. Pioneer's retail outlets have turned "dissident" and management has to decide what tactics to employ to stop further erosion (short-run) and what long-run... View Details

Keywords: Decisions; Growth and Development Strategy; Distribution Channels; Production; Problems and Challenges; Software; Electronics Industry; United States

November 1978 (Revised December 1979)
Case

Federal Express (C)

The Marketing Director for Federal Express, a fast growing freight airline specializing in small packages, must select a strategy to achieve a big sales increase for one of the company's services. First he must decide on the relative emphasis to place between... View Details

Keywords: Product Marketing; Sales; Air Transportation Industry; Service Industry; United States