Publications

September 2000 (Revised November 2000)
Case

GetConnected.com

By: Rajiv Lal, Nilanjana R. Pal and Jodi L. Prins

Describes the situation faced by GCI.com in April 2000, soon after raising $12 million for their new venture. After hiring an advertising agency, management needs to decide on the nature of the advertising campaign to target the right set of customers with the right... View Details

Keywords: Advertising Campaigns; Business Startups; Business or Company Management; Marketing Strategy; Market Entry and Exit; Corporate Strategy; Web Services Industry

October 2000 (Revised October 2001)
Case

adM@rt(A)

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane

Describes the complex policy alternatives facing an online Hong Kong grocery company as it tries to apply Webvan-type concepts in the Hong Kong marketplace. Captures the extraordinary process of adaptation the company is going through as it tries to find the right... View Details

Keywords: Organizational Change and Adaptation; Markets; Marketing; Business Strategy; Business Model; Decisions; Problems and Challenges; Retail Industry; Web Services Industry; Hong Kong

March 1990 (Revised January 1997)
Case

ROLM: The SIGMA Introduction

By: V. Kasturi Rangan

ROLM's product development manager, Bob Lundy, has to prepare a detailed plan for launching a new product, code named SIGMA. The new product, though outstanding in features, has the potential to drastically affect ROLM's fortunes because it is incompatible with its... View Details

Keywords: Leadership; Marketing Strategy; Product Launch; Product Development; Strategic Planning

30 Jan 2007
First Look

First Look: January 30, 2007

should be designed to fit the corporate strategy. Although the results are capable of alternative interpretations, analysis provides no support for the view that "lean and mean" headquarters lead to better performance. Asset... View Details

Keywords: Martha Lagace

19 Sep 2024
Research & Ideas

Global Talent, Local Obstacles: Why Time Zones Matter in Remote Work

Remote work is giving companies new opportunities to tap additional markets and talent pools. However, a global workforce also brings a challenge: As some employees are getting up in the morning, others are winding down their workday.... View Details

Keywords: by Michael Blanding

March 2005 (Revised June 2005)
Background Note

Arbitration between Foreign Investors and Host Governments

By: Louis T. Wells Jr. and Regina Garcia-Cuellar

Explains the emergence of international arbitration as an option for foreign investors with disputes with governments of emerging markets. Presents issues about whether arbitration will remain acceptable to countries and governments. View Details

Keywords: Conflict and Resolution; Foreign Direct Investment; Globalized Markets and Industries; Emerging Markets; Government and Politics

07 Oct 2024
Research & Ideas

Election 2024: Why Demographics Won't Predict the Next President

These candidates are trying to adjust to what the voters care about.” You Might Also Like: Election 2024: What's at Stake for Business and the Workplace? Do Social Movements Sway Voters? Not Really, Except View Details

Keywords: by Jay Fitzgerald

September 2024
Case

Eat App: Building and Monetizing an End-to-End Dining Experience Solution

By: Elie Ofek and Ahmed Dahawy

Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details

Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Food and Beverage Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai

11 Mar 2021
Blog Post

A Year as Co-Presidents: Q+A with AASU's Bukie Adebo (MBA 2021) and Alexis Jackson (MBA 2021)

constantly looking for ways to build upon the successes of previous years. We love and appreciate our leadership team more than we can adequately put in words! Are there any ideas View Details

June 2006 (Revised September 2006)
Case

S&S Podcasts: Deciding to Launch

Describes the effort by two MBA students to find an opportunity for a new venture in the burgeoning "podcast" space. View Details

Keywords: Decisions; Product Launch

January 1992 (Revised March 2006)
Case

The DAG Group

Chris Hackett and Val Rayzman have spent six months after graduating from business school exploring the possibility of building a chain of upscale drycleaners. This fragmented industry looked ripe for an innovative new entrant. Chris and Val have researched the... View Details

Keywords: Strategic Planning; Market Entry and Exit; Entrepreneurship; Acquisition; Service Industry

June 2013 (Revised January 2014)
Case

S&P Indices and the Indexing Business in 2012

By: Luis Viceira and Alison Berkley Wagonfeld

In June 2012, Standard & Poor's Indices is finalizing a deal with the CME Group, the largest global exchange for futures and options and majority owner of Dow Jones Indexes, to combine their respective indices business into a new joint venture called S&P Dow Jones... View Details

Keywords: Indexing; Business Model; Joint Ventures; Financial Markets; Standards; Financial Services Industry

2020
Working Paper

Tech Clusters

By: William R. Kerr and Frederic Robert-Nicoud

Tech clusters like Silicon Valley play a central role for modern innovation, business competitiveness, and economic performance. This paper reviews what constitutes a tech cluster, how they function internally, and the degree to which policy makers can purposefully... View Details

Keywords: Clusters; Agglomeration; Innovation; Industry Clusters; Innovation and Invention; Entrepreneurship; Patents

SSRN

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June 2010
Case

Digital Link (A)

The Digital Link (A) and (B) cases present the struggles of a small public technology company to get and maintain analyst and investor attention during the "dot-com boom" of the 1990's. The case can be used in MBA or Executive Education classes. The (A) case takes... View Details

Keywords: Marketing; Institutional Investing; Public Ownership

July 2019 (Revised November 2019)
Case

Osaro: Picking the Best Path

By: William R. Kerr, James Palano and Bastiane Huang

The founder of Osaro saw the potential of deep reinforcement learning to allow robots to be applied to new applications. Osaro targeted warehousing, already a dynamic industry for robotics and automation, for its initial product—a system which would allow robotic arms... View Details

May–June 2015
Article

Television Advertising and Online Shopping

By: Jura Liaukonyte, Thales Teixeira and Kenneth Wilbur

Media multitasking competes with television advertising for consumers' attention, but it also may facilitate immediate and measurable response to some advertisements. This paper explores whether and how television advertising influences online shopping. We construct a... View Details

Keywords: Content Analysis; Difference-in-differences; Internet; Media Multitasking; Online Purchases; Advertising; Advertising Industry; United States

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January 2011 (Revised June 2011)
Case

Intellectual Property Intermediaries

By: Andrei Hagiu

During the past 5 to 10 years, several different intermediation business models have emerged for the intellectual property (IP) market. This note describes the most prominent ones: non-practicing entities (or patent trolls), defensive patent aggregators, online IP... View Details

Keywords: Business Model; Intellectual Property; Auctions; Digital Platforms; Information Technology; Service Industry