Publications

December 1985 (Revised May 1986)
Case

Frontier Airlines, Inc. (B)

Describes events at Frontier from the time of the (A) case to the end of 1985. A brief description of regulations regarding the use of computerized reservations systems is also included. View Details

Keywords: Information Technology; Air Transportation Industry

July 1993
Case

Air Miles Canada

By: Thomas O. Jones, Leonard A. Schlesinger and Roger H. Hallowell

Air Miles Canada both increases customer loyalty by rewarding shopping frequency at specified merchants, and enables its sponsors to develop a new, more complex understanding of their customers' (and potential customers') shopping habits, thus making future customer... View Details

Keywords: Programs; Customer Relationship Management; Information Management; Air Transportation Industry; Canada

July 1978 (Revised January 1982)
Case

Swissair Engineering and Maintenance Department

By: Robert H. Hayes

Keywords: Air Transportation Industry

March 1986 (Revised February 1987)
Case

Air Canada: Organizing for Public Relations and Media Relations (A)

By: Stephen A. Greyser and Roy V. Eales

Keywords: Business Organization; Strategy; Air Transportation Industry

October 1992
Supplement

British Airways: Question and Answer Session with Advanced Management Program Participants, November 15, 1991 Sir Colin Marshall Chief Executive

By: John P. Kotter

Keywords: Air Transportation Industry

January 1986
Background Note

Note on the U.S. Airline Industry in the 1980s

By: George C. Lodge and Charles C. Heckscher

Keywords: Air Transportation Industry; United States

October 1998 (Revised May 1999)
Case

"Friendly Skies, The": Welfare-to-Work at United Airlines

By: Rosabeth M. Kanter and Ellen Pruyne

In 1997 United CEO Gerald Greenwald was appointed chairman of the national Welfare-to-Work Partnership by President Clinton and committed United to hiring from the welfare rolls. A welfare-to-work recruitment program was rapidly established and soon followed by a... View Details

Keywords: Programs; Selection and Staffing; Retention; Employees; Recruitment; Welfare; Air Transportation Industry

August 1989 (Revised December 1997)
Case

U.S. Airline Industry--1978-88 (B), The

Examines the airline industry's primary competitors (Texas Air, United, American, Delta, Northwest, TWA, USAir, and Pan Am) and traces their strategic moves in the areas of planes, people, routes, and marketing. Teaching/learning emphasis is on finding out who wins,... View Details

Keywords: Competition; Air Transportation Industry; United States

June 1988 (Revised August 1988)
Case

Air Canada: The Privatization Option

By: Malcolm S. Salter

Keywords: Competition; Corporate Governance; Privatization; Air Transportation Industry; Canada

September 1987
Case

USAir and Piedmont in the Airline Industry

By: Pankaj Ghemawat and Forest L. Reinhardt

Keywords: Air Transportation Industry

November 1984
Supplement

American Airlines (B)

By: Richard H.K. Vietor

Keywords: Air Transportation Industry

March 2021 (Revised August 2021)
Case

Nayana Mawilmada: Transforming Urban Development in Sri Lanka

By: Joshua D. Margolis and Mahima Rao-Kachroo

In February 2018, Nayana Mawilmada (Nayana), investment head for the Sri Lankan government’s ambitious $40 billion Megapolis project, must weigh an attractive job offer to move from the public sector to the private sector. A massive government project aimed at... View Details

Keywords: Change Management; Transformation; Decision Making; Public Sector; Experience and Expertise; Strategic Planning; Work-Life Balance; Transportation; Risk and Uncertainty; Power and Influence; Personal Development and Career; Transportation Industry; Transportation Industry; Transportation Industry; South Asia; Sri Lanka; Boston; Virginia; United States

01 Sep 2005
News

Get Ready for Saudi Oil Shock

traffic congestion, which is public enemy number one on passenger car fuel efficiency. The second thing we could do is address our agricultural food distribution system. If we went back to localized farming, it’s amazing how we could change the View Details

Keywords: Lewis I. Rice; Business Schools & Computer & Management Training; Educational Services; Petroleum and Coal Products Manufacturing; Manufacturing

13 Feb 2020
Blog Post

Know Your Audience – Recruiting HBS Students for Manufacturing

responsibilities” said Renee. Kristen echoed this point and emphasized that “time to actual ownership matters.” For other subsectors of manufacturing including transportation & logistics, airlines, and aerospace & defense,... View Details

Keywords: Manufacturing

Web

General File - Photography Collections - Historical Collections

manufacturing, and transportation industries in the United States as well as Canada, Europe, Africa, and Asia. James D. Dole, President Hawaiian Pinapple Company , ca. 1907. Significant photographs include late-nineteenth-century... View Details

26 Feb 2008
News

The Right Stuff

us who work at HBS, such gestures make us feel good about the place. Photos by Neal Hamberg The Brighton Bengals are an inner-city team. Its players take public transportation to practice on a distant piece of city real estate that has no... View Details

Keywords: Garry Emmons

November 2024
Case

FedEx Cyberattack (A): Navigating the NotPetya Storm

By: Hise Gibson, Frank Nagle, Alicia Dadlani and Martha Hostetter

In 2017, FedEx’s European division — acquired the year before for $5 billion — was hit by a devastating cyberattack that destroyed thousands of computers and business systems across several countries. Corporate Chief Information Officer Rob Carter put the company’s... View Details

Keywords: Cybersecurity; Crisis Management; Disruption; Planning; Transportation Industry; United States; Europe

August 2017 (Revised August 2018)
Case

Busbud: Building a Data Company

By: Srikant M. Datar, Alistair Croll and Caitlin N. Bowler

The case features the work of LP Maurice (HBS '08) as he decides to take on the fragmented bus travel industry and launch an online business that aggregates and shares bus schedules for routes around the world. His first challenge: finding that the data he needs is... View Details

Keywords: Data Science; Analytics and Data Science; Business Startups; Knowledge Acquisition; Customers; Measurement and Metrics; Transportation Industry

March 2016
Supplement

Trouble at Tessei

By: Ethan Bernstein and Ryan W. Buell

In 2005, Teruo Yabe is asked to revive Tessei, the 669-person JR-East subsidiary responsible for cleaning its Shinkansen ("bullet") trains. Operational mistakes, customer complaints, safety issues, and employee turnover are at or near all-time highs, even as the... View Details

Keywords: Service Management; Employee Engagement; Employee Motivation; Leadership And Managing People; Quality Improvement; Efficiency; Japan; Operational Transparency; Employee Coordination; Transparency; Leadership; Service Delivery; Service Operations; Employees; Quality; Transportation Industry; Japan