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  • Teaching Interest

Digital Marketing Strategy

By: John A. Deighton

When the tools of marketing change, strategies change too. The focus of this course is on firms trying to navigate the transition from offline to online market-making and strategy development. Our concern is primarily with corporations that have products and... View Details

  • 2019
  • Article

Overcoming Cultural Resistance to Open Source Innovation

By: John Winsor, Jin Hyun Paik, Michael Tushman and Karim R. Lakhani
Purpose: This article offers insight on how to effectively help incumbent organizations prepare for global business shifts to open source and digital business models.
Design/methodology/approach: Discussion related to observation, experience and case studies... View Details
Keywords: Open Source Innovation; Organizational Culture; Organizational Change and Adaptation; Business Model; Technological Innovation; Collaborative Innovation and Invention
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  • September 2017 (Revised February 2023)
  • Case

Intermountain Healthcare: Pursuing Precision Medicine

By: Richard G. Hamermesh, Kathy E. Giusti, Robert S. Huckman and Julia Kelley
Headquartered in Salt Lake City, Intermountain Healthcare operates 23 hospitals and hundreds of clinics in Utah and Idaho and provides insurance to approximately 850,000 patients through its insurance arm, SelectHealth. In 2013, Intermountain, known for its commitment... View Details
Keywords: Precision Medicine; Healthcare; Innovation; Cancer; Cancer Research; Health Care; Technology; Health Care and Treatment; Innovation Leadership; Disruptive Innovation; Entrepreneurship; Decision Choices and Conditions; Health Industry; Insurance Industry; Utah; United States; North America
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  • 2012
  • Case

ChemChina

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
Keywords: Reorganization; Strategy; China; China
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  • 25 Mar 2021
  • Blog Post

Meet the Student Academic Services Support Team at HBS!

life transitions as well as HBS-specific concerns including class participation and time-management challenges, navigating relationships, as well as extenuating circumstances that may arise during your time at HBS. Academic Support The... View Details
  • Web

Online Leadership Principles Course | HBS Online

colleagues and share feedback in ways that enable them to develop and deliver Take charge of your professional development as you navigate the challenges of transitioning from an individual contributor to a leader Who Will Benefit Early-... View Details
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
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  • 2012
  • Teaching Note

ChemChina (TN)

By: F. Warren McFarlan, Donghong Li, Lei Li and Hong Zhang
ChemChina is China's largest basic chemical manufacturing firm. It was included in Fortune Global 500 in 2011 and 2012, ranked No. 475 and 402. Its sales revenue in 2011 was 179 billion yuan, and profit was 600 million yuan. The year-end total assets were 254.2 billion... View Details
Keywords: Reorganization; Strategy; China; China
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  • 16 Feb 2010
  • Research & Ideas

The Outside-In Approach to Customer Service

assemble the appropriate pieces that may go into tackling customers' challenges. A level 4 firm is more attached to producing solutions to customers' problems than it is to the products and services it offers. This intellectual, structural, and emotional View Details
Keywords: by Sarah Jane Gilbert; Consumer Products
  • Summer 2008
  • Editorial

Will the Stork Return to Europe and Japan? Understanding Fertility within Developed Nations

By: James Feyrer, Bruce Sacerdote and Ariel Dora Stern

Only a few rich nations are currently at replacement levels of fertility and many are considerably below. We believe that changes in the status of women are driving fertility change. At low levels of female status, women specialize in household production and... View Details

Keywords: Income; Household; Gender; Japan; Italy; United States; Sweden; Spain
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  • 22 Apr 2019
  • Research & Ideas

Why Salespeople Struggle at Leading

people. That’s a big transition that many people can’t make.” Source: Harvard Business School Working Knowledge It’s a problem that can permeate any layer of a business—a star performer is tapped to become a manager, then flops on the... View Details
Keywords: by Dina Gerdeman
  • May 2017 (Revised September 2018)
  • Case

Hilti Fleet Management (A): Turning a Successful Business Model on Its Head

By: Ramon Casadesus-Masanell, Oliver Gassmann and Roman Sauer
This case explores the introduction of fleet management in the construction industry by the premium power tools manufacturer Hilti in 2000. Following its customers’ needs, Hilti moved from selling power tools to leasing them as a service. The introduction of the new... View Details
Keywords: Hilti; Business Model Innovation; BMI; Fleet Management; Decision-making; Implementation; Power Tools Industry; Business Model; Restructuring; Transformation; Transition; Customer Value and Value Chain; Customer Focus and Relationships; Construction; Innovation and Invention; Leasing; Strategy; Decision Making; Construction Industry; Switzerland; Liechtenstein; Germany; Austria; Europe; United States; Asia; Brazil; China; Japan; Hong Kong
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  • 20 Aug 2009
  • Working Paper Summaries

A Decision-Making Perspective to Negotiation: A Review of the Past and a Look into the Future

Keywords: by Chia-Jung Tsay & Max H. Bazerman
  • April 2010
  • Case

A Giant Among Women

By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details
Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan
Related
  • 28 Apr 2021
  • Research & Ideas

Remote Workers Spend More on Housing. Do They Deserve Higher Pay?

To executives expecting to save on office space when some employees continue working remotely post-pandemic: Not so fast. Makeshift desks and kitchen tables have sufficed for many people working from home to avoid COVID-19. However, permanently remote workers tend to... View Details
Keywords: by Kristen Senz
  • Web

Online Business Strategy Courses | HBS Online

during, and after your course. Ask questions, collaborate, give feedback, and share experiences and expertise across industries to grow or transition your career. You’ll build lasting connections that support you wherever life takes you... View Details
  • Web

Pre-Class Arrival - Christensen Center for Teaching & Learning

Teaching by the Case Method Pre-Class Arrival Preparing to Teach Leading in the Classroom Pre-Class Arrival Diversity and Inclusion Openings Cold Calling Questioning, Listening & Responding Transitions Closings Timing Participation... View Details
  • Web

Teacher Profiles - Case Method Project

Ashley Forystek Positive Pathways Transition Center Orlando, FL MA Pamela Foss Danvers High School Danvers, MA Subjects: American Studies UT Paula Franklin West High School Salt Lake City, UT CO Tom Frasier Greeley Central High School... View Details
  • 26 Apr 2022
  • Book

What Does Your Business Stand For? Why Building Trust Starts with Purpose

emphasized autonomy as an operating norm, to the point where employees who had worked in more conventional organizations found the transition jarring. Leaders integrated crowdsourcing into decision-making, most notably in the firm’s... View Details
Keywords: by Ranjay Gulati
  • Web

Women at HBS - Alumni

playbook for women seeking to move their career forward. Whether you are looking to transition to a new opportunity, re-enter the formal workplace, or take your career to the next level, Landit provides resources to help women achieve... View Details