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Publications

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  • All HBS Web  (1,495)
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Show Results For

  • All HBS Web  (1,495)
    • People  (10)
    • News  (412)
    • Research  (853)
    • Events  (6)
    • Multimedia  (15)
  • Faculty Publications  (483)
← Page 46 of 1,495 Results →
  • 01 Mar 2004
  • News

He Loves New York

New York magazine lacks in profit and prospects, it makes up for in the social cachet it can bestow on the owner in the media and cultural capital of the United States,” opined the New York Times (December... View Details
  • 27 May 2014
  • First Look

First Look: May 27

  Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of View Details
Keywords: Sean Silverthorne
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Research Tools

the web. Researchers can save and store their visualizations under a personal profile, share them via social media or embed them on a site or blog.  View Details
  • Web

Tony Tasset Arrow Sculpture 2015 | About

the series “takes aim at the stock market, the art market, fashion magazine hot lists, the thumbs up and thumbs down of social media postings. . . . Normally this trending is all so abstract, so flat, so... View Details
  • 01 Jun 2000
  • News

Students and Business Leaders Look to Africa's Future

featured speakers. Panel discussions focused on topics such as information technology, financial services, agribusiness, media and communication, infrastructure development, and social enterprise. View Details
  • 25 Aug 2022
  • News

On Purpose

Illustration by Nhung Lê Illustration by Nhung Lê When Jenny Cohen (MBA 1997), a longtime Disney exec, made the leap to executive VP of corporate social responsibility in early 2021, her first task was an especially existential one: “I... View Details
Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • October 31, 2023
  • Article

Research: Can a More Detailed LinkedIn Profile Boost Your Salary?

By: Boris Groysberg and Eric Lin
Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details
Keywords: Compensation and Benefits; Job Search; Social Media
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Groysberg, Boris, and Eric Lin. "Research: Can a More Detailed LinkedIn Profile Boost Your Salary?" Harvard Business Review (website) (October 31, 2023).
  • 05 Aug 2015
  • News

Mobilizing the Public to Fight Bribery

“You meet people from very different backgrounds. It actually does broaden your horizon and gives you free time to think about all the interactions you’re having, all the ideas.” During his first year at HBS, Motte-Munoz noticed articles in the View Details
Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government
  • 01 Dec 2009
  • News

Online Entrepreneur

growth of social media as an important business tool, “Communispace offers the only social-networking model with a proven track record of providing real business value and competitive advantage to... View Details
Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • 31 Mar 2022
  • News

A Community Hunger Solution with Global Ambitions

occur often enough to reach as many mouths as possible. He designed the organization like a startup, built to scale, with chapters of “Robins” around the world who team up with restaurants and other organizations in their local cities and communities. Marketing is... View Details
  • 01 Sep 2010
  • News

Webinars Offer Career Advice

Looking for sound advice on how to use social media for career advancement, or how to get on a corporate board? These are two of nine topics covered by the fall lineup of a yearlong Webinar series presented... View Details
  • Web

Online Digital Marketing Strategy Course | HBS Online

acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to your organization’s digital marketing strategy Develop approaches for attribution, budget allocation, and calculating customer... View Details
  • May–June 2024
  • Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details
Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States
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Israeli, Ayelet, Jill Avery, Leonard A. Schlesinger, and Matt Higgins. "What Makes a Successful Celebrity Brand?" Harvard Business Review 102, no. 3 (May–June 2024): 50–55.

    Aroon Purie

    Keywords: Media, Entertainment
    • 10 Aug 2015
    • News

    Giving Kids Tech Tools to Make an Impact

    digital media leaders and experts. “It’s about inspiring youth to see themselves as makers instead of as users, and to create with technology to make a positive impact,” she says. A serial entrepreneur who most recently founded ROKO Labs,... View Details
    • Web

    Isaac Robinson | MBA

    Social Choice Functions/Voting Rules, Multi-agent systems, Fairness and Privacy in AI, Digital Governance, Media and Technology Formative experience at the intersection of technology and business: My first... View Details
    • 22 Feb 2019
    • News

    Empowering a New Generation of Business Leaders

    into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details
    Keywords: Margie Kelley; Arts, Entertainment
    • 06 Dec 2021
    • News

    Action Plan: Whole Sale

    of Black-owned and sustainable brands the company stocks, highlighting those changes on TikTok and Clubhouse, the new audio-focused social media platform. “Beauty...has the ability to articulate a brand... View Details
    Keywords: April White; ecommerce; bricks and mortar; marketing; beauty
    • 09 Jan 2015
    • News

    Alumni Notch 12 Spots on Forbes’ ‘30 Under 30’ Lists

    2011) – Shoptiques Finance http://www.forbes.com/30under30/#/finance Brij Khurana (MBA 2011) – PIMCO Robert Klaber (MBA 2012) – Parnassus Investments Eli Nagler (MBA 2012) – Blackstone Group Social Entrepreneurs... View Details
    Keywords: Finance
    • 08 Sep 2020
    • Sharpening Your Skills

    Capitalism Works Better When I Can See What You're Doing

    sales. Knowing What Your Boss Earns Can Make You Work Harder Learning what your co-worker earns can make you less productive, but knowing your manager's paycheck can motivate you to work harder. The Surprising Benefits of OversharingIn a View Details
    Keywords: by Sean Silverthorne
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