social media - Publications - Faculty & Research

01 Mar 2004
News

He Loves New York

New York magazine lacks in profit and prospects, it makes up for in the social cachet it can bestow on the owner in the media and cultural capital of the United States,” opined the New York Times (December... View Details

27 May 2014
First Look

First Look: May 27

Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of View Details

Keywords: Sean Silverthorne

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Research Tools

the web. Researchers can save and store their visualizations under a personal profile, share them via social media or embed them on a site or blog. View Details

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Tony Tasset Arrow Sculpture 2015 | About

the series “takes aim at the stock market, the art market, fashion magazine hot lists, the thumbs up and thumbs down of social media postings. . . . Normally this trending is all so abstract, so flat, so... View Details

01 Jun 2000
News

Students and Business Leaders Look to Africa's Future

featured speakers. Panel discussions focused on topics such as information technology, financial services, agribusiness, media and communication, infrastructure development, and social enterprise. View Details

25 Aug 2022
News

On Purpose

Illustration by Nhung Lê Illustration by Nhung Lê When Jenny Cohen (MBA 1997), a longtime Disney exec, made the leap to executive VP of corporate social responsibility in early 2021, her first task was an especially existential one: “I... View Details

Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

October 31, 2023
Article

Research: Can a More Detailed LinkedIn Profile Boost Your Salary?

By: Boris Groysberg and Eric Lin

Our digital presence impacts how others perceive us. A simple résumé and a list of references no longer captures the essence of our professional capabilities. In this article, the authors explain how the intentional management of our online personas can have a positive... View Details

Keywords: Compensation and Benefits; Job Search; Social Media

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05 Aug 2015
News

Mobilizing the Public to Fight Bribery

“You meet people from very different backgrounds. It actually does broaden your horizon and gives you free time to think about all the interactions you’re having, all the ideas.” During his first year at HBS, Motte-Munoz noticed articles in the View Details

Keywords: Constantine von Hoffman; Executive, Legislative, and Other General Government Support; Government

01 Dec 2009
News

Online Entrepreneur

growth of social media as an important business tool, “Communispace offers the only social-networking model with a proven track record of providing real business value and competitive advantage to... View Details

Keywords: awards; News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services

31 Mar 2022
News

A Community Hunger Solution with Global Ambitions

occur often enough to reach as many mouths as possible. He designed the organization like a startup, built to scale, with chapters of “Robins” around the world who team up with restaurants and other organizations in their local cities and communities. Marketing is... View Details

01 Sep 2010
News

Webinars Offer Career Advice

Looking for sound advice on how to use social media for career advancement, or how to get on a corporate board? These are two of nine topics covered by the fall lineup of a yearlong Webinar series presented... View Details

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Online Digital Marketing Strategy Course | HBS Online

acquire and retain customers through paid, owned, and earned media Gain frameworks and tools you can apply to your organization’s digital marketing strategy Develop approaches for attribution, budget allocation, and calculating customer... View Details

May–June 2024
Article

What Makes a Successful Celebrity Brand?

By: Ayelet Israeli, Jill Avery, Leonard A. Schlesinger and Matt Higgins

Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands themselves. The authors examine what it takes to make celebrity brands work. View Details

Keywords: Celebrities; Celebrity Endorsement; Celebrity Management; Celebrity; Direct To Consumer Marketing; DTC; Influencer Marketing; Influencers; Influencer Advertising; Influencer; Brands and Branding; Product Marketing; Power and Influence; Advertising; Social Media; Consumer Products Industry; United States

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Keywords: Media, Entertainment

10 Aug 2015
News

Giving Kids Tech Tools to Make an Impact

digital media leaders and experts. “It’s about inspiring youth to see themselves as makers instead of as users, and to create with technology to make a positive impact,” she says. A serial entrepreneur who most recently founded ROKO Labs,... View Details

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Isaac Robinson | MBA

Social Choice Functions/Voting Rules, Multi-agent systems, Fairness and Privacy in AI, Digital Governance, Media and Technology Formative experience at the intersection of technology and business: My first... View Details

22 Feb 2019
News

Empowering a New Generation of Business Leaders

into an increasingly innovative media company, with an emphasis on original programming, reality television, sports, music, and news. Conde has also implemented an aggressive multiplatform digital strategy to reach tech-savvy consumers... View Details

Keywords: Margie Kelley; Arts, Entertainment

06 Dec 2021
News

Action Plan: Whole Sale

of Black-owned and sustainable brands the company stocks, highlighting those changes on TikTok and Clubhouse, the new audio-focused social media platform. “Beauty...has the ability to articulate a brand... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

09 Jan 2015
News

Alumni Notch 12 Spots on Forbes’ ‘30 Under 30’ Lists

2011) – Shoptiques Finance http://www.forbes.com/30under30/#/finance Brij Khurana (MBA 2011) – PIMCO Robert Klaber (MBA 2012) – Parnassus Investments Eli Nagler (MBA 2012) – Blackstone Group Social Entrepreneurs... View Details

Keywords: Finance

08 Sep 2020
Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

sales. Knowing What Your Boss Earns Can Make You Work Harder Learning what your co-worker earns can make you less productive, but knowing your manager's paycheck can motivate you to work harder. The Surprising Benefits of OversharingIn a View Details

Keywords: by Sean Silverthorne

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