Publications

August 1986 (Revised May 1993)
Case

Rohm and Haas (A): New Product Marketing Strategy

By: V. Kasturi Rangan and Lesley Susan

Joan Macey, Rohm and Haas' market manager for Metalworking Fluid Biocides, found that sales of a new biocide, Kathon MWX, was utterly disappointing. This was all the more puzzling since sales of her other product--Kathon 886 MW, a liquid biocide used only in... View Details

Keywords: Communication Strategy; Marketing Strategy; Product Launch; Distribution; Performance; Sales

January 2006 (Revised April 2006)
Case

Capitalism and Democracy in a New World

By: Bruce R. Scott, Sarah Potvin and Alison Adams

Focuses on the formulation of the Northwestern Ordinance as the core of a development strategy for capitalism and democracy in the United States. A precursor to the Constitution, the Northwestern Ordinance was based on the New England Model to achieve a broad and... View Details

Keywords: Equality and Inequality; Economic Systems; Income; Laws and Statutes; Government and Politics; Growth and Development Strategy; Power and Influence; United States

May 15 2022
Testimonial

Forging Paths with a New Family Office

May 2002 (Revised September 2002)
Teaching Note

Creating New Services, Module Overview Note TN

By: Frances X. Frei

Taught in Managing Service Operations, an elective course in the Harvard Business School MBA program. Appropriate for any service course or service module within an operations or new product development course that targets MBA or executive education students.... View Details

Keywords: Service Operations; Product Development; Business Education; Product Positioning

1998
Chapter

Beyond the Russian Doll Management Model: New Personal Competencies for New Management Roles

By: C. A. Bartlett and S. Ghoshal

Keywords: Competency and Skills; Management Skills; Management Style; Managerial Roles

14 Mar 2017
First Look

First Look at New Research, March 14

creative or in love with risk, but they are deeply inquisitive, open to new experiences, and comfortable with the unpredictable. He also offers evidence-based, practical advice for interviews and résumé screening that hiring managers can... View Details

Keywords: Sean Silverthorne

09 Dec 2017
News

Resurgence a welcome new chapter for independent bookstores

Nov 21 2019
Interview

For Innovation, a New Kind of Leader

14 Jul 2008
Research & Ideas

HBS Cases: Reforming New Orleans Schools After Katrina

When Hurricane Katrina slammed into the Gulf Coast region of the United States in August 2005, it destroyed homes and lives. A paradoxical effect, however, is that the storm's aftermath created an opening in New Orleans for school leaders... View Details

Keywords: by Sarah Jane Gilbert; Education

February 2003 (Revised April 2004)
Case

Pharmaceutical Industry, The: Challenges in the New Century

By: Stephen P. Bradley and James Weber

Provides a broad overview of the numerous internal and external forces that were driving change in the global pharmaceutical industry in 2003. These forces--including downward price pressures, political and social pressures, increased development costs, new... View Details

Keywords: Business Model; Change; Cost; Price; Globalization; Government and Politics; Brands and Branding; Industry Growth; Society; Competition; Consolidation; Technology; Pharmaceutical Industry

January 2000
Case

Claiborne Asks Web Surfers to Name New Line

Presents results of an Internet-voting promotion used to guide selection of a brand name for a new clothing firm extension. View Details

Keywords: Internet and the Web; Brands and Branding; Apparel and Accessories Industry

21 Feb 2017
First Look

First Look at New Research: February 21

Facebook ads to sales and account management. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817056-PDF-ENG Harvard Business School Case 416-020 Macy's Reinvents Its Millennial Business Molly Langenstein, Macy’s executive vice president for fashion and... View Details

Keywords: Carmen Nobel

18 Aug 2020
News

Testing New Contact Tracing Approaches in a Pandemic

April 2019 (Revised December 2019)
Case

Exporting Livability: Investing in New Urban Centers

By: John D. Macomber and Essie Alamsyah

Can Singapore urban design, policy continuity, and system of laws be exported outside of Singapore to accelerate the effective development of new urban agglomerations? Nina Yang, CEO of Sustainable Urban Development at Ascendas-Singbridge, a large real estate company... View Details

Keywords: Urban Development; Projects; Design; City; Business and Government Relations; Expansion; Real Estate Industry; China; Singapore

2023
Working Paper

New Facts and Data about Professors and Their Research

By: Kyle Myers, Wei Yang Tham, Jerry Thursby, Marie Thursby, Nina Cohodes, Karim R. Lakhani, Rachel Mural and Yilun Xu

We introduce a new survey of professors at roughly 150 of the most research-intensive institutions of higher education in the US. We document seven new features of how research-active professors are compensated, how they spend their time, and how they perceive their... View Details

Keywords: Research; Higher Education; Compensation and Benefits; Measurement and Metrics; Equality and Inequality; Performance Productivity

Read Now

2022
Article

Which Corporate ESG News Does the Market React To?

By: George Serafeim and Aaron Yoon

Using a dataset that classifies firm-level ESG news as positive and negative, we examine how stock prices react to different types of ESG news. We analyze 111,020 firm-day observations for 3,126 companies and find that prices react only to issues identified as... View Details

Keywords: ESG; ESG (Environmental, Social, Governance) Performance; ESG Ratings; Social Capital; Environment; Sustainability; CSR; Stock Price; Stock Market Expectations; Materiality; Market Reaction; Environmental Sustainability; Governance; Social Issues; Performance; News

SSRN

Find at Harvard

August 1983 (Revised June 1984)
Case

Rise of the New York Port

By: Richard S. Tedlow

Keywords: Business History; Urban Development; Shipping Industry; New York (city, NY)