Filter Results
:
(18,102)
Show Results For
-
All HBS Web
(18,102)
- People (25)
- News (3,321)
- Research (12,371)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
Show Results For
-
All HBS Web
(18,102)
- People (25)
- News (3,321)
- Research (12,371)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,275)
- October 1979 (Revised December 1981)
- Case
Olympia Brewing Co.: Market Forecasting (C)
Reibstein, David J., and George S. Yip. "Olympia Brewing Co.: Market Forecasting (C)." Harvard Business School Case 580-029, October 1979. (Revised December 1981.)
- 1983
- Book
Marketing Communications in a Changing Environment
By: John A. Quelch
Quelch, John A. Marketing Communications in a Changing Environment. Harvard Business School Press, 1983. (Edited compilation of Harvard Business Review articles, No. 14081, Monograph.)
- December 1980 (Revised June 1985)
- Background Note
Management Accounting, Part III: Marketing Decisions
Dearden, John. "Management Accounting, Part III: Marketing Decisions." Harvard Business School Background Note 181-072, December 1980. (Revised June 1985.)
- 19 May 2009
- News
Using Market Research in a Recession
- 06 Sep 2022
- HBS Conference
Boston Conference on Markets and Competition
- 11 Sep 2019
- HBS Conference
Boston Conference on Markets and Competition
- 12 Jul 2018
- News
In the Market for Environmental Change
Carl Ferenbach (MBA 1972) is cofounder and retired managing director of the Boston-based private equity firm Berkshire Partners and chair of the Environmental Defense Fund. In this video interview, he talks about his growing interest in sustainability and environmental...
View Details
- 1998
- Book
Marketing Kakushin no Jidai 1: Kokyaku Souzou (The Age of Marketing Innovation 1: Customer Creation)
By: Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira and Junzou Ishii
- Research Summary
Social Networks and Unraveling in Labor Markets
This paper develops a model of local unraveling (or early hiring) in entry-level labor markets. Information about workers' productivity is revealed over time and transmitted credibly via a two-sided network connecting firms and workers. While employment starts only...
View Details
- November 2009
- Article
Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
By: Nava Ashraf, Xavier Gine and Dean Karlan
Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased production of export crops...
View Details
Keywords:
Export Crop;
Field Experiment;
Food Safety Standards;
Plant-Based Agribusiness;
Trade;
Profit;
Marketing;
Standards;
Failure;
Non-Governmental Organizations;
Agriculture and Agribusiness Industry;
Kenya;
European Union
Ashraf, Nava, Xavier Gine, and Dean Karlan. "Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." American Journal of Agricultural Economics 91, no. 4 (November 2009): 973–990.
- November 2013 (Revised January 2016)
- Course Overview Note
The Role of Government in Market Economies (RoGME)
This course is about one question: What is the proper role of the government in the market economy? We study the role of government as it plays out in the real world, using vivid case studies from many countries, decades, and policy angles. At the same time, we align...
View Details
Weinzierl, Matthew. "The Role of Government in Market Economies (RoGME)." Harvard Business School Course Overview Note 714-035, November 2013. (Revised January 2016.)
- 1978
- Chapter
The Marketing Factor for Nonconventional-Protein Products
By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper
Austin, James E., J. A. Quelch, Joe R. D'Cruz, and Edward T. Popper. "The Marketing Factor for Nonconventional-Protein Products." Chap. 9 in Protein Resources and Technology, edited by Max Milner, Nevin S. Scrimshaw, and Daniel I.C. Wang, 111–135. Westport, CT: AVI Publishing Company, 1978.
- 1991
- Book
Organizing and Implementing the Marketing Effort
Keywords:
Marketing
Cespedes, Frank V. Organizing and Implementing the Marketing Effort. Reading, MA: Addison-Wesley Publishing Company, 1991.
- 1972
- Book
Studies in the Theory of Capital Markets
By: M. C. Jensen
Jensen, M. C., ed. Studies in the Theory of Capital Markets. New York: Praeger, 1972.
- June 2007 (Revised March 2010)
- Supplement
Maria Sharapova: Marketing a Champion (B)
By: Anita Elberse and Margarita Golod
Elberse, Anita, and Margarita Golod. "Maria Sharapova: Marketing a Champion (B)." Harvard Business School Supplement 507-066, June 2007. (Revised March 2010.)
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to...
View Details
Keywords:
Age;
Nutrition;
Brands and Branding;
Corporate Social Responsibility and Impact;
Partners and Partnerships;
Social Issues;
Consumer Products Industry;
Food and Beverage Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- August 2015
- Article
Pricing and Efficiency in the Market for IP Addresses
By: Benjamin Edelman and Michael Schwarz
We consider market rules for transferring IP addresses, numeric identifiers required by all computers connected to the Internet. Transfers usefully move resources from lowest- to highest-valuation networks, but transfers tend to cause socially costly growth in the...
View Details
Keywords:
Externalities;
Intermediaries;
Market Design;
Internet;
Web Services Industry;
Telecommunications Industry
Edelman, Benjamin, and Michael Schwarz. "Pricing and Efficiency in the Market for IP Addresses." American Economic Journal: Microeconomics 7, no. 3 (August 2015): 1–23. (lead article.)
- March 2007
- Article
The Internal Markets of Multinational Firms
By: Mihir A. Desai, C. Fritz Foley and James R. Hines Jr.
Desai, Mihir A., C. Fritz Foley, and James R. Hines Jr. "The Internal Markets of Multinational Firms." Survey of Current Business 87, no. 3 (March 2007).
- 1985
- Book
Marketing Management: Strategy, Planning and Implementation
Shapiro, B. P., R. J. Dolan, and J. A. Quelch. Marketing Management: Strategy, Planning and Implementation. Homewood, IL: Richard D. Irwin, 1985.