generics business - Publications - Faculty & Research

Jeffrey J. Bussgang

General Partner, Flybridge Capital Partners

Former entrepreneur turned VC, HBS Senior Lecturer, author of three, dad of three, husband of one, civic leader, and fan of all Boston sports.

Jeffrey J. Bussgang is a Senior... View Details

JOSEPH L. BOWER, Donald K. David Professor Emeritus, has been a leader in general management at Harvard Business School for 51 years. He also served on the faculty of the Harvard Kennedy School during its first decade. He has served in many administrative roles... View Details

Keywords: banking; chemical; electronics; financial services; home appliances; hotels ＆ motels; information technology industry; insurance industry; private equity (LBO funds); retailing

Web

Managing the Future of Work

Managing the challenges posed by the changing nature of work Managing the challenges posed by the changing nature of work Multiple forces of change – demographics, technology, automation, globalization – are coming together at an unprecedented pace and scale. How can... View Details

Career Coach

Nicola Pugliese

Nicola Pugliese (Wharton ’93) leverages her experience in global marketing and brand management to support students and alumni pursuing careers in marketing, product management, business development, general... View Details

Keywords: Consumer Products; Entrepreneurship; Publishing / Communications / Advertising; Retail

Christian Kaps

Christian Kaps is an Assistant Professor of business administration in the Technology and Operations Management (TOM) Unit at Harvard Business School. Kaps' research focuses on emerging topics in renewable electricity generation and storage - notably how new... View Details

06 Feb 2012
News

Health Care: 8 Ways Baby Boomers Are Transforming The System

21 Oct 2016
News

There's a big problem with Clinton's plan to raise taxes on corporations

23 Apr 2012
Research & Ideas

How to Brand a Next-Generation Product

notice a new name.” Like Apple, most consumer-centric companies deal with the dilemma of how to brand the next- generation of an existing product. Product upgrades make up the majority of corporate research and development activity.... View Details

Keywords: by Carmen Nobel

06 Feb 2019
News

HBS Professor Emeritus C. Wickham Skinner Dies at 94

Allison H. Mnookin

Allison Mnookin is a Senior Lecturer of Business Administration in the Technology and Operations Management (TOM) Unit at the Harvard Business School. She currently is the co-chair of the first-year MBA Technology and Operations Management course. In addition, she... View Details

26 Aug 2013
News

Built for Global Competition from the Start

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

Legacy of Enron's Collapse (Harvard University Press), the devastation of Enron was total—yet there is much that business today can gain from a postmortem of the once-triumphant company. Salter had access to an extensive library of public... View Details

Keywords: by Martha Lagace; Energy; Utilities

17 Aug 2021
Op-Ed

Dispensing Justice: The Case for Legalizing Cannabis Nationally

Recreational marijuana is legal in 18 states. Scant attention has been paid, however, to the profound impact that federal legalization would have on the cannabis market. Essentially, it would squeeze out the illicit cannabis market, along with all its concomitant ills.... View Details

Keywords: by Ashish Nanda and Tabatha Robinson

May 2009 (Revised January 2011)
Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod

This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details

Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web

Citation

Educators

Purchase

19 May 2015
News

Demise of sports dynasties often widely celebrated

25 Mar 2021
News

You're Not Imagining It - WFH Creates Longer Workdays, Harvard Researchers Say

16 Sep 2015
Video

Partner Reality

13 Jul 2020
Research & Ideas

Merck CEO Ken Frazier Discusses a COVID Cure, Racism, and Why Leaders Need to Walk the Talk

below, Frazier provides insights into this turbulent period of American history with Tsedal Neeley (@tsedal), the Naylor Fitzhugh Professor of Business Administration at Harvard Business School. Topics... View Details

Keywords: by Staff; Pharmaceutical

John D. Macomber

John Macomber is a Senior Lecturer in the Finance unit at Harvard Business School. His professional background includes leadership of real estate, construction, and information technology businesses. At HBS, Mr. Macomber's work focuses on climate adaptation and the... View Details

Keywords: building materials; construction; energy; green technology; infrastructure industry; real estate; transportation; utilities; waste management; insurance industry

Joshua R. Schwartzstein

Joshua Schwartzstein is a Professor of Business Administration in the Negotiation, Organizations & Markets Unit.

Professor Schwartzstein is a behavioral economist who focuses on incorporating psychologically realistic assumptions about... View Details

Publications