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      • October 1995 (Revised January 1998)
      • Case

      Heineken N.V.: Global Branding and Advertising

      By: John A. Quelch
      Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
      Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
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      Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
      • October 1995
      • Case

      Groupe Danone Prepares for the Next Century

      By: Ray A. Goldberg and Elizabeth Ashcroft
      Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
      Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry
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      Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
      • September 1995
      • Teaching Note

      Mrs. Fields' Cookies TN

      By: Richard L. Nolan
      Teaching Note for (9-189-056). View Details
      Keywords: Food and Beverage Industry; Food and Beverage Industry
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      Nolan, Richard L. "Mrs. Fields' Cookies TN." Harvard Business School Teaching Note 196-047, September 1995.
      • August 1995 (Revised July 1997)
      • Case

      H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)

      By: F. Warren McFarlan
      Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
      Keywords: Demand and Consumers; Customer Focus and Relationships; Adoption; Food and Beverage Industry; Food and Beverage Industry
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      McFarlan, F. Warren. "H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)." Harvard Business School Case 196-061, August 1995. (Revised July 1997.)
      • July 1995 (Revised July 1995)
      • Teaching Note

      Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN

      By: V. Kasturi Rangan and Marie Bell
      Teaching Note for (9-595-035). View Details
      Keywords: Food and Beverage Industry
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      Rangan, V. Kasturi, and Marie Bell. "Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN." Harvard Business School Teaching Note 596-009, July 1995. (Revised July 1995.)
      • June 1995 (Revised July 2006)
      • Supplement

      Barilla SpA (B)

      By: Janice H. Hammond
      Supplements the (A) case. View Details
      Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy
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      Hammond, Janice H. "Barilla SpA (B)." Harvard Business School Supplement 695-064, June 1995. (Revised July 2006.)
      • June 1995 (Revised May 1996)
      • Teaching Note

      RJR Nabisco - 1990 TN

      By: Andre F. Perold and Wai Lee
      Teaching Note for (9-290-021). View Details
      Keywords: Food and Beverage Industry; Food and Beverage Industry
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      Perold, Andre F., and Wai Lee. "RJR Nabisco - 1990 TN." Harvard Business School Teaching Note 295-165, June 1995. (Revised May 1996.)
      • May 1995 (Revised September 1997)
      • Case

      Internationalizing the Cola Wars (A): The Battle for China and Asian Markets

      By: David B. Yoffie
      Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details
      Keywords: Trade; Emerging Markets; Corporate Strategy; Competition; Globalized Firms and Management; Food and Beverage Industry; China; Asia
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      Yoffie, David B. "Internationalizing the Cola Wars (A): The Battle for China and Asian Markets." Harvard Business School Case 795-186, May 1995. (Revised September 1997.)
      • May 1995 (Revised August 1999)
      • Case

      Internationalizing the Cola Wars (B): The Battle for India

      By: David B. Yoffie and Richard Seet
      Analyzes the tactical battle of the cola giants in India. View Details
      Keywords: Competition; Globalization; Food and Beverage Industry; India
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      Yoffie, David B., and Richard Seet. "Internationalizing the Cola Wars (B): The Battle for India." Harvard Business School Case 795-187, May 1995. (Revised August 1999.)
      • April 1995 (Revised January 1997)
      • Teaching Note

      Beech-Nut Nutrition Corporation Series TN

      By: Lynn S. Paine and Charles A Nichols, III
      Teaching Note for (9-392-084), (9-392-085), (9-394-102), (9-394-103), (9-394-104), and (9-394-105). View Details
      Keywords: Food and Beverage Industry; United States
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      Paine, Lynn S., and Charles A Nichols, III. "Beech-Nut Nutrition Corporation Series TN." Harvard Business School Teaching Note 395-184, April 1995. (Revised January 1997.)
      • April 1995 (Revised April 1995)
      • Case

      Pillsbury: Customer Driven Reengineering

      By: Robert S. Kaplan
      Pillsbury is transforming itself from an integrated producer of flour and bakery products to a value-added supplier of premium branded products. After initial successes applying activity-based costing to manufacturing operations, two senior executives decide to... View Details
      Keywords: Organizational Change and Adaptation; Production; Cost Management; Activity Based Costing and Management; Customer Value and Value Chain; Food and Beverage Industry
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      Kaplan, Robert S. "Pillsbury: Customer Driven Reengineering." Harvard Business School Case 195-144, April 1995. (Revised April 1995.)
      • April 1995 (Revised September 1997)
      • Case

      Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)

      By: Lynda M. Applegate
      A new CEO must take action to return the company to profitability, to clarify the vision, and then to build the infrastructure (human, capital, and information) needed to support the long-term change in strategy and organization. The case provides a rich description of... View Details
      Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Information Technology; Adaptation; Technology Adoption; Food and Beverage Industry; Food and Beverage Industry
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      Applegate, Lynda M. "Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged)." Harvard Business School Case 195-238, April 1995. (Revised September 1997.)
      • March 1995 (Revised July 1996)
      • Case

      Mattson Foods, Inc. (Revised): The Bardolini Division

      By: Steven C. Wheelwright
      The Bardolini Division of Mattson Foods, with plants in the northeast and midwest, wants to open up the western market for its pizza. Management must decide whether to build a new plant on the West Coast, and what type of technology to put in the plant if they decide... View Details
      Keywords: Logistics; Emerging Markets; Business Startups; Decision Choices and Conditions; Business Plan; Capital Budgeting; Expansion; Buildings and Facilities; Strategic Planning; Marketing Strategy; Technology; Economic Systems; Food and Beverage Industry
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      Wheelwright, Steven C. "Mattson Foods, Inc. (Revised): The Bardolini Division." Harvard Business School Case 695-058, March 1995. (Revised July 1996.)
      • January 1995 (Revised May 1996)
      • Teaching Note

      Coca-Cola Harmless Warrants TN

      By: Scott P. Mason and Mihir A. Desai
      Teaching Note for (9-295-007). View Details
      Keywords: Food and Beverage Industry
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      Mason, Scott P., and Mihir A. Desai. "Coca-Cola Harmless Warrants TN." Harvard Business School Teaching Note 295-099, January 1995. (Revised May 1996.)
      • January 1995
      • Case

      Kherson Canning: Firm-Level Strategic Planning in Ukraine

      By: Ray A. Goldberg, Don Daniels and David Neubert
      Keywords: Strategic Planning; Food and Beverage Industry; Ukraine
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      Goldberg, Ray A., Don Daniels, and David Neubert. "Kherson Canning: Firm-Level Strategic Planning in Ukraine." Harvard Business School Case 595-070, January 1995.
      • January 1995 (Revised March 1995)
      • Teaching Note

      Toupargel TN

      By: David E. Bell
      Keywords: Food and Beverage Industry; France
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      Bell, David E. "Toupargel TN." Harvard Business School Teaching Note 595-069, January 1995. (Revised March 1995.)
      • December 1994
      • Case

      Frito-Lay, Inc: The Stages Assessment

      By: Richard L. Nolan
      Keywords: Food and Beverage Industry
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      Nolan, Richard L. "Frito-Lay, Inc: The Stages Assessment." Harvard Business School Case 195-194, December 1994.
      • December 1994 (Revised March 1996)
      • Case

      Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry

      By: Nancy F. Koehn and Rebecca Voorheis
      Since its introduction in 1983, Acutrim has been a major player in the U.S. appetite suppressant market and in the broader diet industry. This case focuses on the strategic, regulatory, marketing, and financial challenges this product and the rapidly changing diet... View Details
      Keywords: Product Marketing; Market Design; Industry Structures; Public Ownership; Problems and Challenges; Opportunities; Food and Beverage Industry; Food and Beverage Industry; United States
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      Koehn, Nancy F., and Rebecca Voorheis. "Ciba Consumer Pharmaceuticals' Acutrim: Challenges and Opportunities in Today's Diet Industry." Harvard Business School Case 795-043, December 1994. (Revised March 1996.)
      • December 1994
      • Case

      Snack Ventures Europe

      By: Ray A. Goldberg and Don Daniels
      Keywords: Food and Beverage Industry; Europe
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      Goldberg, Ray A., and Don Daniels. "Snack Ventures Europe." Harvard Business School Case 595-050, December 1994.
      • November 1994
      • Case

      American Rice, Inc. in Vietnam

      By: Ray A. Goldberg and Quintus Travis
      Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details
      Keywords: Joint Ventures; Trade; Global Range; Problems and Challenges; Opportunities; Food and Beverage Industry; Viet Nam; United States
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      Goldberg, Ray A., and Quintus Travis. "American Rice, Inc. in Vietnam." Harvard Business School Case 595-020, November 1994.
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