Publications
Publications
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- All HBS Web
(3,577)
- Faculty Publications (1,211)
- October 1996 (Revised November 1996)
- Case
Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution
By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
- September 1996
- Case
Food and Drug Administration: Business as Unusual at CDER
By: Steven C. Wheelwright and James Leonard
- June 1996 (Revised July 1997)
- Case
Hostile Bid for Red October, The
By: Benjamin C. Esty and Alan Bigman
Manatep Bank, a Russian investment bank, has just announced the country's first hostile tender offer for Red October, a confectionery company located in Moscow. As the chief financial officer of the target company, Yuri Yegorov must decide how to respond, how much his... View Details
- January 1996 (Revised May 2005)
- Case
Ben & Jerry's Homemade Ice Cream, Inc.: A Period of Transition
By: David J. Collis and Melinda B. Conrad
Bob Holland takes over as CEO of this iconoclastic ice cream company in February 1995 when it faces a major crisis. Holland must now develop a strategy that both adapts to the external environment and is consistent with the company's unique heritage. View Details
- December 1995
- Teaching Note
Frito-Lay, Inc.: A Strategic Transition, 1987-1992 (Abridged) TN
Teaching Note for (9-195-238). View Details
- December 1995 (Revised March 1996)
- Case
Nestle and the Twenty-First Century
By: Ray A. Goldberg and Elizabeth Ashcroft
A leading food company rethinks its future in the global food system by major geographical areas. View Details
- November 1995
- Teaching Note
PepsiCo: A View from the Corporate Office TN
By: Lynda M. Applegate and Sarah Gant
Teaching Note for (9-694-078). View Details
Keywords: Food and Beverage Industry
- November 1995 (Revised October 2001)
- Teaching Note
Taco Bell Series TN
By: Lynda M. Applegate and Sarah Gant
Teaching Note for (9-692-058) and (9-694-076). View Details
Keywords: Food and Beverage Industry
- October 1995
- Case
Robert Mondavi Corporation
By: Ray A. Goldberg and Thomas N. Urban Jr
As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
- October 1995 (Revised November 1995)
- Supplement
Nestle Refrigerated Foods: Contadina Pasta & Pizza (B)
By: V. Kasturi Rangan and Marie Bell
Supplements the (A) case. View Details
Keywords: Food and Beverage Industry
- October 1995 (Revised January 1998)
- Case
Heineken N.V.: Global Branding and Advertising
By: John A. Quelch
Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
- October 1995
- Case
Groupe Danone Prepares for the Next Century
By: Ray A. Goldberg and Elizabeth Ashcroft
Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
- September 1995
- Teaching Note
Mrs. Fields' Cookies TN
By: Richard L. Nolan
Teaching Note for (9-189-056). View Details
- August 1995 (Revised July 1997)
- Case
H.E. Butt Grocery Company: A Leader in ECR Implementation (A) (Abridged)
Describes the industry context that has resulted in the development of efficient consumer response (ECR) within the grocery industry and its adoption by H.E. Butt Grocery Co. View Details
- July 1995 (Revised July 1995)
- Teaching Note
Nestle Refrigerated Foods (A): Contadina Pasta & Pizza TN
By: V. Kasturi Rangan and Marie Bell
Teaching Note for (9-595-035). View Details
Keywords: Food and Beverage Industry
- June 1995 (Revised July 2006)
- Supplement
Barilla SpA (B)
Supplements the (A) case. View Details
Keywords: Production; Distribution; Sales; Demand and Consumers; Programs; Food and Beverage Industry; Italy
- June 1995 (Revised May 1996)
- Teaching Note
RJR Nabisco - 1990 TN
By: Andre F. Perold and Wai Lee
Teaching Note for (9-290-021). View Details
- May 1995 (Revised September 1997)
- Case
Internationalizing the Cola Wars (A): The Battle for China and Asian Markets
By: David B. Yoffie
Analyzes the strategies pursued by Coke and Pepsi in the emerging Asian soft drink market. Analyzes the tactical battle of the cola giants in China specifically. View Details
- May 1995 (Revised August 1999)
- Case
Internationalizing the Cola Wars (B): The Battle for India
By: David B. Yoffie and Richard Seet
Analyzes the tactical battle of the cola giants in India. View Details
- April 1995 (Revised January 1997)
- Teaching Note
Beech-Nut Nutrition Corporation Series TN
By: Lynn S. Paine and Charles A Nichols, III
Teaching Note for (9-392-084), (9-392-085), (9-394-102), (9-394-103), (9-394-104), and (9-394-105). View Details