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Show Results For
- All HBS Web
(2,724)
- People (11)
- News (588)
- Research (1,599)
- Multimedia (43)
- Faculty Publications (1,311)
- June 2018
- Teaching Note
Sandra Brown Goes Digital
- January 2018
- Teaching Note
Still Leading (B1): Hon. Bob McDonald—Profiting from Purpose
- Research Summary
The Jobs-Based Approach
Jacob M. Cook
Jacob Cook is a Lecturer in the Marketing Unit at Harvard Business School, where he teaches the EC course Digital Marketing & AI Workshop. His work focuses on how companies design and scale customer acquisition and retention strategies using digital marketing,... View Details
- May 2002 (Revised September 2002)
- Teaching Note
Creating New Services, Module Overview Note TN
- 25 Apr 2022
- Video
Professor Cynthia Montgomery: Pivots
V. Kasturi Rangan
Kash Rangan is the Malcolm P. McNair Professor of Marketing at the Harvard Business School. Formerly the chairman of the Marketing Department (1998-2002), he is now the co-chairman of the school's Social Enterprise Initiative. He has taught in a wide variety of MBA... View Details
- 16 Nov 2021
- Video
Professors Earl Sasser & Ryan Buell: Foundational
- January 2017
- Teaching Note
Transition at DataCo?
- May 2016
- Teaching Plan
Lomography: Analog in a Digital World
- 10 Feb 2014
- News
Stressing Safety In South Africa's Platinum Mines
- February 2014
- Teaching Note
A.P. Møller–Maersk Group: Evaluating Strategic Talent Management Initiatives
- February 2007 (Revised February 2007)
- Module Note
The International Financial Architecture
- Teaching
Overview
- October 2000 (Revised March 2004)
- Background Note
Variance Analysis and Flexible Budgeting
Youngme Moon
Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book,
- August 2021 (Revised November 2023)
- Teaching Note
Coats: Supply Chain Challenges
- 09 Feb 2017
All Hail Partisan Politics
- February 2024
- Teaching Note