Filter Results:
(966)
Show Results For
- All HBS Web
(1,347)
- News (247)
- Research (966)
- Multimedia (5)
- Faculty Publications (696)
Show Results For
- All HBS Web
(1,347)
- News (247)
- Research (966)
- Multimedia (5)
- Faculty Publications (696)
Sort by
- Article
Nonstore Marketing: Fast Track or Slow?
By: John A. Quelch and Hirotaka Takeuchi
Keywords: Marketing
Quelch, John A., and Hirotaka Takeuchi. "Nonstore Marketing: Fast Track or Slow?" Harvard Business Review 59, no. 4 (July–August 1981): 75–84.
- August 2003 (Revised July 2004)
- Case
Marketing at The Vanguard Group
By: John A. Quelch and Carin-Isabel Knoop
Senior executives at Vanguard are evaluating their marketing strategy. In particular, they are looking at their approach to market segmentation, the organization of the marketing function, and the weight placed on marketing metrics in the corporate dashboard in light... View Details
Quelch, John A., and Carin-Isabel Knoop. "Marketing at The Vanguard Group." Harvard Business School Case 504-001, August 2003. (Revised July 2004.)
- 1994
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 4th ed. Burr Ridge, IL: Irwin, 1994.
- Article
Ten Steps to a Global Human Resources Strategy
By: John A. Quelch and Helen Bloom
Quelch, John A., and Helen Bloom. "Ten Steps to a Global Human Resources Strategy." Strategy & Business, no. 14 (First Quarter 1999): 18–29.
- 2001
- Book
Cases in Strategic Marketing Management: Business Strategies in Latin America
By: Guillermo D'Andrea and John A. Quelch
D'Andrea, Guillermo, and John A. Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Upper Saddle River, NJ: Prentice Hall, 2001.
- 1987
- Book
Cases in Advertising and Promotion Management
By: John A. Quelch and Paul Farris
Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 2nd ed. Plano, TX: Business Publications, Inc., 1987.
- 10 Mar 2009
- First Look
First Look: March 10, 2009
a free press, real-life horror stories with bearing on policy issues may serve to blunt the power of special interests by informing and catalyzing public opinion. An Exploration of Marketing's Impact on Society: A Perspective Linked to... View Details
Keywords: Martha Lagace
- November 2018
- Supplement
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- November 2018
- Supplement
Cepuros Foods Malaysia: Finding the Secret Sauce for Growth, Spreadsheet for Students (Brief Case)
By: John A. Quelch and Katherine B. Hartman
- September 2018
- Supplement
Hunley, Inc.: Casting for Growth, Spreadsheet for Instructors (Brief Case)
By: John A. Quelch and James T. Kindley
- September 2018
- Supplement
Hunley, Inc.: Casting for Growth, Spreadsheet for Students (Brief Case)
By: John A. Quelch and James T. Kindley
- June 2017
- Teaching Note
QuintilesIMS: Biosimilar Marketing in England
By: John A. Quelch and Emily C. Boudreau
Teaching Note for HBS No. 517-054. View Details
- August 24, 2010
- Article
Western Retailers Are Making Strategic Inroads
By: John A. Quelch and Maria Ibanez Gabilondo
- Article
Marketing, Much Like Democracy, Is Good For You (Yes, Really)
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Marketing, Much Like Democracy, Is Good For You (Yes, Really)." Advertising Age 79, no. 6 (February 11, 2008).
- November – December 2008
- Article
For The Greater Goods
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "For The Greater Goods." The American: A Magazine of Ideas 2, no. 6 (November–December 2008): 72–77.
- Article
Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Mobile Apps: Possibilities and Pitfalls of Location-Based Marketing." Market Leader (Second Quarter 2012), 44–46.
- Fall 2010
- Article
Government Adoption of Sales Promotions: An Initial Appraisal
By: John A. Quelch and Katherine E. Jocz
Quelch, John A., and Katherine E. Jocz. "Government Adoption of Sales Promotions: An Initial Appraisal." Journal of Public Policy & Marketing 29, no. 2 (Fall 2010): 189–203.
- February 2016 (Revised May 2016)
- Case
Environmental Health
By: John A. Quelch and Emily C. Boudreau
Keywords: Environmental And Social Sustainability; Policy; Environmental Policy; Health; Management; Environmental Sustainability; North America; Europe
Quelch, John A., and Emily C. Boudreau. "Environmental Health." Harvard Business School Case 516-077, February 2016. (Revised May 2016.)
- February 2016 (Revised May 2016)
- Case
Consumer Health
By: John A. Quelch and Emily C. Boudreau
Keywords: Consumer Goods; Corporate Strategy; Safety; Health; Management; Strategy; North America; Europe; Asia
Quelch, John A., and Emily C. Boudreau. "Consumer Health." Harvard Business School Case 516-076, February 2016. (Revised May 2016.)