Publications

July 2013
Supplement

Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate? Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Diane Badame

January 2011
Supplement

Clean Edge Razor: Splitting Hairs in Product Positioning, Faculty Spreadsheet Supplement (Brief Case)

By: John A. Quelch and Heather Beckham

Keywords: Product Marketing

June 2009
Supplement

Manchester Products: A Brand Transition Challenge, Faculty Spreadsheet (Brief Case)

By: John A. Quelch and Heather Beckham

June 2011
Teaching Note

Reed Supermarkets: A New Wave of Competitors (Brief Case)

By: John A. Quelch and Carole Carlson

Teaching note for brief case 4296. View Details

Keywords: Consumer Marketing; Market Positioning; Market Segmentation; Demand and Consumers; Marketing Strategy; Competitive Strategy; Segmentation

June 2009
Teaching Note

Manchester Products: A Brand Transition Challenge (Brief Case)

By: John A. Quelch and Heather Beckham

June 2009
Case

Manchester Products: A Brand Transition Challenge

By: John A. Quelch and Heather Beckham

In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan's Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household... View Details

Keywords: Acquisitions; Consumer Marketing; Brand Equity; Branding; Brands and Branding; Marketing Communications; Marketing Strategy; Mergers and Acquisitions; Retail Industry; Consumer Products Industry; United States

November – December 2008
Article

Branded for Good

By: John A. Quelch and Katherine Jocz

January 2008 (Revised September 2008)
Supplement

Marketing the "$100 Laptop" (C)

By: John A. Quelch and David Chen

In October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled... View Details

Keywords: Nonprofit Organizations; For-Profit Firms; Partners and Partnerships; Information Infrastructure; Problems and Challenges; Philanthropy and Charitable Giving; Computer Industry; Canada; Mongolia; Uruguay; United States

February 1995 (Revised September 1996)
Supplement

Braas GmbH (C)

By: John A. Quelch and Carin-Isabel Knoop

Find at Harvard

January–February 1996
Article

Brands Versus Private Labels: Fighting to Win

By: John A. Quelch and David Harding

Find at Harvard

1985
Chapter

Achieving System Cooperation in Developing the Market for Consumer Videotex

By: John A. Quelch and George Yip

01 Jun 1999
News

New Releases

Readers of Kotter's latest book will learn to appreciate the difference. Breaking Through by David A. Thomas and John J. Gabarro (Harvard Business School Press) On the cusp of... View Details

Keywords: Nancy O. Perry

December 1978 (Revised March 1992)
Case

Archdiocese of New York

By: Stephen A. Greyser and John A. Quelch

A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details

Keywords: Advertising Campaigns; Measurement and Metrics; Media; Public Opinion; Valuation; Media and Broadcasting Industry; New York (state, US)

October 1976 (Revised June 1993)
Case

Sunkist Growers, Inc.

By: Stephen A. Greyser and John A. Quelch

A new media strategy for lemon advertising involving the concentration of the entire budget in a single-print vehicle, is under consideration. View Details

Keywords: Marketing Strategy; Marketing Communications; Advertising

December 1975
Case

St. Joseph Bank & Trust Co.

By: Stephen A. Greyser and John A. Quelch

Keywords: Banks and Banking; Banking Industry