brand management - Publications - Faculty & Research

04 Jun 2013
First Look

First Look: June 4

Publications 2006 O'Reilly Media, Inc. Managing Startups: Best Blog Posts By: Eisenmann, Tom, ed. Abstract—Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup... View Details

Keywords: Sean Silverthorne

19 Dec 2023
Research & Ideas

15 Podcast Episodes That Grabbed Listeners in 2023

Happiness, artificial intelligence, and climate change were just some of the themes that caught the attention of Harvard Business School podcast listeners in 2023. Here are some of the most-downloaded episodes of the year: Deep Purpose How Framebridge Founder Susan... View Details

Keywords: by Danielle Kost

01 Jun 2023
HBS Case

A Nike Executive Hid His Criminal Past to Turn His Life Around. What If He Didn't Have To?

Miller vowed to hide his criminal past from the business world—a secret he managed to keep for more than 40 years. That was back in 1982, when arrest and prison records were recorded on paper, stored in filing cabinets, and were much... View Details

Keywords: by Dina Gerdeman; Apparel & Accessories

01 Feb 2008
What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

Summing Up How will sustainability be achieved? To sum up responses to this month's column, the question is not whether global sustainability will be achieved but how. One school of thought could perhaps be characterized as enlightened self-interest, a realization on... View Details

Keywords: by Jim Heskett

Career Coach

Annette Rodriguez-Ferrer

Founder and Managing Partner of MKH Capital Partners, Annette has built the firm and spearheads MKH’s investment strategy and firm management. Prior to MKH, Annette was a Partner at Warburg Pincus, a leading global private equity firm,... View Details

Keywords: Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management; Investment Management

05 Jan 2009
Research & Ideas

Most Popular Articles and Working Papers 2008

scrutiny. Time to manage your own professional image before others do it for you. An interview with professor Laura Morgan Roberts. 2. The Seven Things That Surprise New CEOs In the newly released book On Competition, professor Michael E.... View Details

Keywords: by Staff

24 Oct 2018
Sharpening Your Skills

Startup or Established Company? Which Is Best for You?

bad) looks like at scale and possibly a nice brand for your resume. Startups can offer a chance to do all the things that can be either a blessing or a curse depending on your interests. You may miss out on having peers to collaborate... View Details

Keywords: by Julia B. Austin

Web

Mid-US - Global

the Spirits Industry In an episode of Harvard Business Review's "Cold Call" podcast, Senior Lecturer Hise Gibson discusses the case "Uncle Nearest: Creating a Legacy." In 2017, Fawn Weaver cofounded Uncle Nearest, a premium American whiskey View Details

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

Taken together, they suggest there are three critical hurdles or challenges that management faces in any restructuring program: 1. Design. What type of restructuring is appropriate for dealing with the specific challenge, problem, or... View Details

Keywords: by Stuart C. Gilson

08 Apr 2014
First Look

First Look: April 8

Publications August 2013 Journal of Consumer Research Brand Tourists: How Non-Core Users Enhance the Brand Image by Eliciting Pride By: Bellezza, Silvia, and Anat Keinan Abstract—This research examines how... View Details

Keywords: Sean Silverthorne

16 Jul 2020
Research & Ideas

Restaurant Revolution: How the Industry Is Fighting to Stay Alive

inside The future of the restaurant industry is especially of concern to us. We collectively share 35 years of restaurant and food industry experience, navigating our way through as waitstaff and bartenders, as managers and senior leaders... View Details

Keywords: by Michael S. Kaufman, Lena G. Goldberg, and Jill Avery; Food & Beverage

March 1996 (Revised February 1999)
Case

Vistakon: 1 Day Acuvue Disposable Contact Lenses

By: Alvin J. Silk, Bruce Issacson and Marie Bell

Vistakon, an independent and entrepreneurial subsidiary of Johnson & Johnson, pioneered the production and marketing of disposable contact lenses with the 1987 launch of Acuvue, the first disposable extended-wear lens--a soft contact lens that patients wear for a... View Details

Keywords: Advertising Campaigns; Business Subsidiaries; Business Startups; Corporate Entrepreneurship; Price; Risk Management; Marketing; Product Positioning; Production; Performance Effectiveness; Consumer Products Industry; United States

Citation

Educators

Purchase

Career Coach

Jamal Eason

Jamal (HBS’11, West Point ‘04) enjoys working with alumni & students to navigate their career paths in product management and general management in the tech sector. Leveraging his 16 years of experience... View Details

Keywords: Technology

Web

Business & Environment - Faculty & Research

volume and constituted a key lever for the company to increase its positive impact on sustainability. IKEA Group Management therefore had to decide how to manage its portfolio of wood sustainability... View Details

Web

Topics - HBS Working Knowledge

(19) Annual Reports (2) Annuities (1) Arts (2) Asset Management (3) Asset Pricing (4) Assets (11) Attitudes (18) Auctions (4) Balanced Scorecard (11) Banks and Banking (30) Behavioral Finance (7) Behavior (75) Bids and Bidding (1) Bonds... View Details

11 Jun 2018
Blog Post

Reimagining Fashion For The Good Of All

Zalando is a fairly unknown brand in the U.S., but the leading online fashion platform in Europe. Growing at a yearly rate of +20%, it was founded 10 years ago and it currently has more than 15,000 employees and is present in 15 different... View Details

Keywords: Consumer Products / Retail

Web

Finance - Faculty & Research

came from Alimentation Couche-Tard (ACT), a Canadian company with convenience stores in both the US and Canada under the Circle K brand name. A third, and the highest offer to date, came from insiders proposing what would be the largest... View Details

01 Dec 2023
News

Thinking Ahead

that data feed? An email management system? A forecasting model? A supply-chain management system? “One of the great things AI can do is help you better manage your business at... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

November 1994 (Revised February 1997)
Case

Levi Strauss & Co.: Global Sourcing (A)

By: Lynn S. Paine and Jane Palley Katz

In 1993, senior managers at Levi Strauss & Co., the world's largest brand-name apparel manufacturer, were deciding whether the company should have a business presence in China, given the human rights and other problems there. The China Policy Group has been asked to... View Details